A recent Dex Media webinar, “Increase Your Business by Using Quick Response Codes,” gave local businesses the lowdown on QR codes, thanks to Anne Doty, a Dex One product manager who is launching the company’s QR code initiative, and Whitney Hillyer, director of account management and client services of Scanbuy, a mobile barcode solutions company.
To start, the two women filled in attendees on smartphone and QR code usage.
- 1 in 3 would give up chocolate over cellphones.
- There were 31 million scans in 2011.
- 72% are more likely to remember an advertisement when they scanned a QR code, according to 1to1 Media.
- Currently, men do 63% of the scanning, but women are expected to surpass them in the near future because they make more purchasing decisions.
- 53% scan QR codes to get a coupon or discount, according to a survey in 2011 by eMarketer.
Next, the presenters got into the specifics of building and understanding QR codes.
- QR codes should be at least 1-by-1-inches with one-tenth of an inch of space on all sides. The background should be white or light to make them easily scanable.
- It’s important to test the QR code on different types of smartphones — it may work on some but not others.
- If there’s enough space in your ad, tell readers to download a scanner to scan your QR code. When an ad includes this instruction, Scanbuy says there’s an increase in scans.
- If you have a one-eighth page ad or larger in the Dex directory pages, you get a free QR code with your ad.
- An additional benefit: While print directories and ads are static, QR codes connect to online content that can be updated and changed to reflect new products or deals.
One of the main takeaways: Every scan is a lead to your business — and a lead you might not have gotten without the QR code.