Yes, I’m quite aware of the irony of devoting an entire blog post to an infographic that explains how to compose a winning blog post. But the geniuses (genii?) at Copyblogger have compiled a handy list of the ingredients that separate the great posts from the merely good. Some interesting takeaways:
- Craft a magnetic headline: If you don’t want your awesome blog post to remain one of the best-kept secrets on the internet, you need to come up with a snazzy title that’s going to appeal to both the search engines and your real-life human readers.
- Tell a seductive story/Keep attention with internal cliffhangers: Once you grab their attention with the headline, you need to do everything you can to keep them reading. Don’t make the mistake of confusing “professional” with “dry and boring.” Write as if you’re telling a story or having a conversation, rather than delivering a lecture.
- Insert killer bullet points/Create exquisite subheads: With the exception of Robert Jordan’s fans, most people don’t have the patience to read a massive block of unbroken text. In addition to highlighting the most important points in your post, bulleted lists and subheadings are great for breaking your copy into smaller, manageable chunks.
- Close with style: I will readily admit to dropping the ball on this one more often than not. While I don’t feel that every blog post needs an epic ending, I do agree with the strategy of writing with an ending in mind to give a post direction and cohesion.
If creating awesome blog content were easy, everybody would be doing it. So don’t think of this infographic as a shortcut or quick fix to writing compelling posts. Instead, use it as a checklist to make sure your posts have the ingredients they need to succeed.