Using data gathered from Adobe, HubSpot, eMarketer, Gartner, the Content Marketing Institute, Salesforce, Chitika and more, the folks at WebDAM have put together 20 compelling marketing statistics that you might want to consider. Marketers from companies large and small provided the responses that comprise these statistics.
But first, a basic definition to help clarify things.
Inbound and Outbound Marketing, Content Marketing
Inbound marketing is the “pull” method of gaining fans, leads, prospects and customers. It encompasses all of the things you as a business marketer can do to attract the right people. For example, it includes earning the interest of your target audience with compelling content on your company website and social media accounts; webinars; podcasts; research; infographics; videos, etc. It nearly always refers to digital marketing.
It is sometimes used interchangeably with Content Marketing which can actually be either inbound or outbound, as in a blog vs. email, both of which are content. And digital. But one is inbound and one is outbound, both targeting readers, using compelling content.
Outbound Marketing is traditional “push” marketing which interrupts your audience with radio and TV commercials, email, direct mail, phone calls, popup ads online, etc. Outbound marketing isn’t a bad thing, and is very useful. It includes both digital and non-digital methods of reaching out.
Depending on the demographics of the market you’re trying to penetrate, a mix of both types of content marketing is probably a wise choice, as the statistics below illustrate.
Infographic source: webdam.com.