We’ve all been there (I’m there now, as a matter of fact). You need to write a blog post, but with everything else going on, you just don’t have much time. Here’s a simple formula that will help you create great content without spending hours sitting at the computer writing blog posts.
1. Don’t Just Start Writing
What? How can you write a blog post in 15 minutes or less without writing? This is actually the secret formula. You first need to be aware that you need to write a blog post and then let your brain work on it while you work on all of those other things that can’t wait. So, as soon as you see on your calendar or schedule that it’s time to write a blog post, set a time 12 to 24 hours in the future when you will actually do the writing. Once you have done that, let your subconscious go to work.
Once your brain realizes that you’re looking for blog post material, it will start to notice it. It’s kind of like when you buy something because you think it’s cool and not very popular, but once you have it, you start to see it everywhere. It’s the opposite of Inattentional Blindness - which is the effect of not noticing things because you’re so focused on something else. Your job is to tell your brain to notice the invisible gorilla walking through the basketball passes. Once you tell your brain to look for the gorilla (your blog post topic), you’ll notice it easily.
2. Take Notes
As you go through the day and start thinking of ideas for your blog post, write down your ideas on a piece of paper, in a text editor on your computer or in a cloud note-taking service like evernote. As you write your ideas down, sort them so that you have a clear idea of which one you think would be best. Also, every time you think of something that might be relevant to the topic, add the idea to the relevant topic. You will notice that the information for your blog post starts to build naturally. As a bonus, you’ll have a working list of topics for future posts that you can add information to.
3. Now You Can Start Writing
At the time you have designated, sit down, pull out your notes, and start writing. It may take longer than 15 minutes, but with your thoughts and ideas organized, it shouldn’t take very long at all. If you finish with enough time to spare, you can even start creating drafts for future blog posts and get a head start on your next one.
3a. The Images
For me, the hardest part of putting a blog post together is finding the right image for the content. Fortunately, most blogging platforms have a media library where you can store relevant images as you find them, even if you don’t end up using them. Building up an image library will help you with this step, but if you haven’t built up your media library and you’re really pressed for time, just grab an image from your library that you’ve used on a previous post (as I did with this one) and most people will probably not notice (unless you tell them) or care, and your post will still be more engaging than an all-text post.
Have you tried this before? Has it worked for you? I’d love to hear from you!