The first step in any marketing campaign is finding your target audience. Dig into your research and uncover what customers your products and services can help the most. If you don’t have a clear understanding of who you can help, your marketing efforts won’t be effective.
Next, you need to understand what they really want logically and emotionally. What do they really, really want? What do they long for? What are their dreams and ambitions? If you don’t know what your target market wants, how can you give it to them? You have to get your market to buy what they want, not what you think they need. Get to know your market well and you’ll find your sales go much easier.
When you understand your market well, you’ll know what they want, so you can package your products perfectly, so you’re always meeting the needs of your customers. When your products really meet the needs of your customers, they don’t have to understand your products, they buy them because they feel your company understands and appreciates them.
Once you have your product package, you have to create an irresistible offer to get it over the top. Make your customer say, “I want that!” to your product, and you’ve created an instant sale. Your offer should be created in one sentence, for example: “I can give you the sandwich of your dreams in three minutes.” This one-sentence routine will develop all the rest of your marketing development.
Now, go find your target audience. From all your previous research, you should know where they are, whether it’s online, in professional organizations, or in other businesses. Now’s the time to advertise, talk to them, or get into the media to get the word out about your products and services to bring them in.
Finally, follow-up to make sure your hard work is paying off. Check to see how many products are selling, what your profit is, and most importantly, what the feedback on those products are. If some of your advertising isn’t working, beef it up and change it to something that does. Follow-up is one of the most important aspects of your marketing campaign, so make sure you follow up to keep those customers coming in for more.