Reputation Management

Manage Your Online Reputation [Infographic]

Leaving your online reputation to chance is what we in the marketing industry call a “bad idea.” The fact is, people are much more vocal with their complaints than their praise, and it only takes a handful of dissatisfied customers to paint an unrealistic picture of the way you do business. That’s why your reputation…continue reading …

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Top 20 Most Effective Holiday Subject Line Words [Infographic]

‘Tis the season for holiday email marketing. But with so many emails flooding into everyone’s inboxes, how do you convince your customers that *yours* are worth opening? Well, the folks at VerticalResponse (an email marketing company) analyzed the subject lines of thousands of emails during last year’s holiday season and made a note of the…continue reading …

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What Do Ben Franklin and G.I. Joe Have in Common?

With all the buzz about content marketing these days, you’d think it was an exciting new strategy for promoting your business. But the idea of attracting (and retaining) customers by providing awesome and engaging content has been around for a long, long time. How long? Good question. Here are a few milestones in the history…continue reading …

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5 Tips for Optimizing Your Marketing Emails [Infographic]

In a perfect world, your customers would watch their inboxes eagerly, waiting for news, promotions and special offers from you. Unfortunately, with all that spam clogging the internet’s arteries like so much digital cholesterol, your well-meaning emails often end up lost in the shuffle. On his Quick Sprout blog, entrepreneur and digital marketing guru Neil Patel…continue reading …