spam-explode

Great Moments in Marketing Spam History

Ever wonder how the term “spam” came to refer to unsolicited bulk messages? Well gather ’round, kids, and I’ll drop a little nerd history on you. In 1937, Hormel unleashed its inexplicably popular canned meat onto the world at large. They proudly dubbed this product SPAM®, which was short for (depending on whom you ask)…continue reading …

bad-customer-service-banner

The REAL Cost of Bad Customer Service [Infographic]

It’s all too easy to think of bad customer service as a series of isolated incidents. Sure, things can get a bit unpleasant when disgruntled customers threaten to take their business elsewhere, or when they decide to share their negative experience with their friends and family. But eventually, it all blows over and things return…continue reading …

Just Say No to Content Spinning

Just Say No to Content Spinning

Let’s cut to the chase. Content spinning is bad. Bad! If you’re currently doing it, stop. If you’re thinking about doing it, don’t. If you don’t know what I’m talking about, then read on. What Is Content Spinning? Back in the olden days (well, the mid-late 1990s), search engine algorithms were relatively simple. Unfortunately, the…continue reading …

creepy

The Golden Rule of Online Marketing: Don’t Be Creepy!

What do professional wrestlers and internet marketers have in common? In a word, kayfabe. In case you’re not up on your WWE/WCW lingo, “kayfabe” is basically the fourth wall for professional wrestlers. You know all those dramatic feuds, crazy rivalries, and insane gimmicks that make professional wrestling so awesome? No? Well, bear with me because…continue reading …