bland_brand

Is Your Brand too Bland? Avoid These Pitfalls of “Wallpaper Copywriting”

Building a brand is hard work. You have to figure out just what it is about your business that sets it apart from the others, and then you have to convey that information to customers (and potential customers) in a way that’s catchy and memorable. Unfortunately, a lot of business owners are perfectly content to…continue reading …

blog post title

74 Clever Blog Post Title Templates That Work [Infographic]

I believe it was celebrated 19th century Shakespearean actor Edmund Kean who said, “Dying is easy. Blog post titles are difficult.” Truly a visionary, that man. But he did have a point. Putting together a snazzy blog post title that grabs your readers’ attention *and* makes the search engines happy can be a real challenge….continue reading …

Tone of Voice

What’s the Best “Tone of Voice” for Email Customer Support?

When you’re dealing with an unhappy customer, it’s not just what you say, but how you say it. This is especially true with channels like email and social media, where you can’t use vocal inflection, facial expression and body language to provide context for your message. You have to rely on word choice and punctuation…continue reading …

attorney online reputation

Reputation Management for Attorneys: Owning Your Online Presence

It’s a hard fact of life. Despite your best efforts or altruistic ambitions, somebody somewhere is going to say something bad about you or your practice online. It’s all too easy for disgruntled clients and unscrupulous competitors to drag your reputation through the digital mud these days, and if you’re not on top of things,…continue reading …