Businessman in office with computer and fan cooling off

5 Things Your HVAC Website Needs

Let’s be honest. People don’t visit air conditioner contractor websites because they’re fun. When someone clicks over to your site from Google, it’s because they need something. And if they don’t find it quickly and easily, there’s a good chance they’ll be clicking over to your competitors. Here are 5 things no HVAC website should…continue reading …

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Nurture Your Leads with Narrative [Infographic]

Marketing has come a long way since the days of Mad Men, the hard sell, and “Always Be Closing.” These days, successful marketing is all about storytelling. Most folks get that, but they still make the rookie mistake of casting their business as the protagonist of their stories. They focus their marketing efforts on how…continue reading …

press-release-blunder

Avoid These Press Release Blunders

A well-written press release can generate good buzz for your small business. However, just one poorly-written sentence or sloppy editing mistake can undo that hard work. Best case scenario, a bad press release will be ignored or overlooked by the general public. Worst case, it could end up embarrassing your business or even damaging its…continue reading …

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Up Your Email Marketing Game with These 7 Data-Backed Tips [Infographic]

Every 2-3 years, HubSpot (a company well known for inbound marketing software) publishes its Science of Email Marketing report. What sets this report apart from others is that it doesn’t just list numbers and set benchmarks. Instead, HubSpot highlights trends and provides pertinent data to help small businesses make the right choices for their own…continue reading …

Email-Spam

Email Marketing: Avoiding the Dreaded “Spam” Label

We’ve previously discussed the difference between legitimate email marketing and spam. Unfortunately, there are a lot of disreputable (or simply ignorant) folks out there who still think that bombarding total strangers with a virtual ton of unsolicited email is a viable marketing strategy. According to Kaspersky Lab’s annual security bulletin, spam accounted for two-thirds of…continue reading …