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What Do Ben Franklin and G.I. Joe Have in Common?

With all the buzz about content marketing these days, you’d think it was an exciting new strategy for promoting your business. But the idea of attracting (and retaining) customers by providing awesome and engaging content has been around for a long, long time. How long? Good question. Here are a few milestones in the history…continue reading …

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5 Tips for Optimizing Your Marketing Emails [Infographic]

In a perfect world, your customers would watch their inboxes eagerly, waiting for news, promotions and special offers from you. Unfortunately, with all that spam clogging the internet’s arteries like so much digital cholesterol, your well-meaning emails often end up lost in the shuffle. On his Quick Sprout blog, entrepreneur and digital marketing guru Neil Patel…continue reading …

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10 Flavors of Comment Spam

If you blog, you’ve undoubtedly run into the problem of comment spam. Basically, this is when disingenuous marketers attempt to trick you into providing backlinks to their website by inundating your comment section with vague, odd, meaningless, or downright baffling messages. I’ve written previously about how to protect your blog from these types of comments….continue reading …

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How to Rid Your Blog of Comment Spam

It’s a pain that any blogger knows all too well. You get a notification that one of your blog posts has received a comment. Excited that someone was willing to take the time and energy to respond to your online brilliance, you click over eagerly to see what they had to say. And there it…continue reading …