social-audience-featured

How Well Do Top Brands Know Their Social Audience? [Infographic]

Social media is a great tool for engaging customers and turning them into fans of your business. Most businesses tend to focus their social media efforts during weekday afternoons, even though many social audiences are at their most active outside of business hours. Is this a valid strategy? Well, it would appear so. This infographic from…continue reading …

Businessman doing false advertisement

The 10 Spammers You Won’t Meet in Heaven

If you blog, you’ve undoubtedly run into the problem of comment spam. Basically, this is when disingenuous marketers attempt to trick you into providing backlinks to their website by inundating your comment section with vague, odd, meaningless, or downright baffling messages. I’ve written previously about how to protect your blog from these types of comments….continue reading …

How Complaints Impact Your Email Program

How Spam Complaints Impact Your Email Program [Infographic]

When it comes to email marketing, your sender reputation can make the difference between landing in the inbox or getting tossed into the spam pile. The specifics may vary from company to company, but the bottom line is that too many spam complaints will directly impact your deliverability. The fine folks at Email Delivered have…continue reading …

Cowboy hats

Black Hat vs. White Hat SEO [Infographic]

If you talk to an SEO professional, or simply stand next to one long enough, you’ll inevitably hear the terms “white hat,” black hat,” and “grey hat” bandied about. There’s a tendency to oversimplify these concepts into terms of morality, with white hat being “good” and black hat being “evil” (and grey hat representing some…continue reading …

positive-negative

How to Use Negative Keywords

An effective keyword strategy is the cornerstone of any successful PPC campaign. When you’re paying for your advertising by the click, you want to make sure your ad is only being viewed by folks who are legitimately interested in what you’re offering. This means meticulously researching your keywords to capture the right traffic. It also…continue reading …