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How Bad Reviews Can Benefit Your Business

Bad reviews are an inevitable fact of life, like death, taxes, and fruit-flavored beer. No matter how scrupulous you are when conducting your business, you’re going to eventually run into a disgruntled customer who takes to the internet to air his grievances. It can be alarming and a bit disheartening when one of these bad…continue reading …

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Is Your Online Marketing Clever… or Creepy?

What do professional wrestlers and online┬ámarketers have in common? In a word, kayfabe. In case you’re not up on your WWE/WCW lingo, “kayfabe” is basically the fourth wall for professional wrestlers. You know all those dramatic feuds, crazy rivalries, and insane gimmicks that make professional wrestling so awesome? No? Well, bear with me because I…continue reading …

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5 Things Your HVAC Website Needs

Let’s be honest. People don’t visit air conditioner contractor websites because they’re fun. When someone clicks over to your site from Google, it’s because they need something. And if they don’t find it quickly and easily, there’s a good chance they’ll be clicking over to your competitors. Here are 5 things no HVAC website should…continue reading …