Email-Spam

Email Marketing: Avoiding the Dreaded “Spam” Label

We’ve previously discussed the difference between legitimate email marketing and spam. Unfortunately, there are a lot of disreputable (or simply ignorant) folks out there who still think that bombarding total strangers with a virtual ton of unsolicited email is a viable marketing strategy. According to Kaspersky Lab’s annual security bulletin, spam accounted for two-thirds of…continue reading …

friendly plumber

Plumbers: Build Trust and Engage Your Customers with Content Marketing

When plumbers are marketing their business, they usually focus on being found first—either in the phone book or online. The scenario that comes to mind is the hapless homeowner, scrambling to call a plumber as water spews from a broken pipe. There’s no time to read reviews, no time to ask family and friends for…continue reading …

copyright lock

6 Ways to Discourage Thieves from Stealing Your Online Content

We’ve previously discussed what you can do when you discover internet thieves are pilfering your original online content and presenting it as their own. But you know, I think it was Benjamin Franklin or Kanye West who once said “An ounce of prevention is worth a pound of cure.” Unfortunately, there really isn’t a method…continue reading …

bland_brand

Is Your Brand too Bland? Avoid These Pitfalls of “Wallpaper Copywriting”

Building a brand is hard work. You have to figure out just what it is about your business that sets it apart from the others, and then you have to convey that information to customers (and potential customers) in a way that’s catchy and memorable. Unfortunately, a lot of business owners are perfectly content to…continue reading …