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Up Your Email Marketing Game with These 7 Data-Backed Tips [Infographic]

Every 2-3 years, HubSpot (a company well known for inbound marketing software) publishes its Science of Email Marketing report. What sets this report apart from others is that it doesn’t just list numbers and set benchmarks. Instead, HubSpot highlights trends and provides pertinent data to help small businesses make the right choices for their own…continue reading …

Email-Spam

Email Marketing: Avoiding the Dreaded “Spam” Label

We’ve previously discussed the difference between legitimate email marketing and spam. Unfortunately, there are a lot of disreputable (or simply ignorant) folks out there who still think that bombarding total strangers with a virtual ton of unsolicited email is a viable marketing strategy. According to Kaspersky Lab’s annual security bulletin, spam accounted for two-thirds of…continue reading …

friendly plumber

Plumbers: Build Trust and Engage Your Customers with Content Marketing

When plumbers are marketing their business, they usually focus on being found first—either in the phone book or online. The scenario that comes to mind is the hapless homeowner, scrambling to call a plumber as water spews from a broken pipe. There’s no time to read reviews, no time to ask family and friends for…continue reading …

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6 Ways to Discourage Thieves from Stealing Your Online Content

We’ve previously discussed what you can do when you discover internet thieves are pilfering your original online content and presenting it as their own. But you know, I think it was Benjamin Franklin or Kanye West who once said “An ounce of prevention is worth a pound of cure.” Unfortunately, there really isn’t a method…continue reading …