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Spammer or Saint? What You Need to Know about Email Sender Reputation

As email spam continues to clog the arteries of the internet like so much digital cholesterol, a number of ISPs have taken drastic measures to filter it out before it ever hits the inbox. The downside to this approach is that an estimated 20 percent of legit, non-spam emails are getting tossed out with the…continue reading …

Is Guest Blogging Dead?

Is Guest Blogging Dead? (Spoiler: No, It’s Not)

So back in January, Matt Cutts (Google’s Webspam Team Leader and Resident Gadfly) posted a rather controversial article on his personal blog entitled “The Decay and Fall of Guest Blogging.” His premise was that guest blogging, which was once a respectable practice, was now being abused by black hat SEOs to inundate blogs with low-quality…continue reading …

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Great Moments in Marketing Spam History

Ever wonder how the term “spam” came to refer to unsolicited bulk messages? Well gather ’round, kids, and I’ll drop a little nerd history on you. In 1937, Hormel unleashed its inexplicably popular canned meat onto the world at large. They proudly dubbed this product SPAM®, which was short for (depending on whom you ask)…continue reading …

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The REAL Cost of Bad Customer Service [Infographic]

It’s all too easy to think of bad customer service as a series of isolated incidents. Sure, things can get a bit unpleasant when disgruntled customers threaten to take their business elsewhere, or when they decide to share their negative experience with their friends and family. But eventually, it all blows over and things return…continue reading …