choosing a hashtag

When to Create a New Hashtag — and When Not To

Hashtags might have started out as a categorizing technique just for Twitter, but they have morphed into a trend detector, branding initiative, punchline and more on nearly all kinds of social platforms. Who knew hashtags would go so far? But as far as they’ve come, they can still be wily. That’s why I was so pleased when I…continue reading …

instagram-banner

Should Your Business Be on Instagram?

I’ll confess: I’ve been surprised by how much I enjoy Instagram. I follow small businesses on it through our Superpages profile, and it’s so interesting to see what types of businesses use it and what they share. The businesses I follow are varied. They include: Restaurants Charcuterie stores Bakeries Breweries Boutiques Hair salons Nail salons Framing…continue reading …

Facebook_like

Exactly What You Need to Do to Figure Out Your Facebook Audience

I recently wrote about performing a Facebook A/B test on our consumer-facing Facebook pages. I decided to take my test one step further and look closely at the demographics of both the Superpages and DexKnows Facebook pages and then come to some definitive conclusions on content preferences for each brand. I’ll cover DexKnows in this post. First, I’m going…continue reading …

top tweets

A Case Study of 5 Top-Performing Tweets (Part 4)

First we covered top-performing Facebook, Instagram and LinkedIn — now we’ve come to Twitter! Twitter can be a wily one. Between the amount of information going through Twitter users’ feeds to the lifespan of a tweet, it’s probably easier to get lost in the shuffle on Twitter than any other social medium. So here I’ve highlighted some…continue reading …

Illustration of hand with thumb up and down

An Unofficial (But Very Interesting) Facebook Post A/B Test

I have the unusual position of running the social presence of two brands that are similar in many ways: Superpages and DexKnows. And yet, our followers for each brand don’t always respond to the same type of content. I had my thoughts on what sort of content our Facebook followers preferred for each brand, but…continue reading …