email marketing

Are E-Newsletters Over?

Here’s a quick answer: No. And in all likelihood, you as a small business owner should have one. Granted, everyone is inundated with email these days so on the surface it may seem that the email newsletter’s day has passed. And it’s true: Landing in a customer’s inbox doesn’t insure they’ll engage with you. But think of…continue reading …

lawyer facial hair

The Pros and Cons of Content Marketing for Lawyers

Social media and blogging can be challenging for any profession to navigate, but it may be trickiest for lawyers. After all, it’s not simply a matter of likes and shares for them; they also have to consider legal ramifications. Josh Camson, Criminal Defense Attorney at CamsonRigby, LLC in the Greater Pittsburgh area, discusses the potential benefits and…continue reading …

the customer of the new year

What Your Customer Will Look Like in 2015

As a small business owner, I’m sure you’re well aware just how quickly our world is changing. Once not too long ago, most of your interaction with customers likely took place in your store or office, but these days you have to be prepared to answer their emails, connect with them over social media and maintain a website…continue reading …