online healthcare presence

Why Physicians Need to Go Online to Market Their Practice

In some ways, online marketing and doctoring professions seem at odds. Physicians deal with private information, and online marketing is all about being very public. But while physicians need to be selective about the choices they make online, they shouldn’t forgo online marketing altogether. This infographic from Medical Web Experts makes a case for marketing your…continue reading …

plumber joke

How Plumbers Are Rocking Social Media

Social media may not seem as natural a fit for plumbers as say bakers — or at least, it’s not as visual. But as it turns out, plumbers are a creative bunch. So here we’re spotlighting how plumbers use Twitter, Facebook and Instagram, but really, these are tips that apply to any profession. 1. Establish yourself…continue reading …

istock vince vaughn stock photos

How to Avoid Lame Images in Your Blog

A colleague of mine coined the word “iStockian” to describe stock images that were so ridiculous and cheesy, they came back around to being good again. The PR people of Vince Vaughn’s new movie clearly had iStockian imagery in mind when they released these amazing Photoshopped stock-style images of Vince Vaughn, Dave Franco and Tom Wilkinson to promote Unfinished…continue reading …

email marketing

Are E-Newsletters Over?

Here’s a quick answer: No. And in all likelihood, you as a small business owner should have one. Granted, everyone is inundated with email these days so on the surface it may seem that the email newsletter’s day has passed. And it’s true: Landing in a customer’s inbox doesn’t insure they’ll engage with you. But think of…continue reading …