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Exactly What You Need to Do to Figure Out Your Facebook Audience

I recently wrote about performing a Facebook A/B test on our consumer-facing Facebook pages. I decided to take my test one step further and look closely at the demographics of both the Superpages and DexKnows Facebook pages and then come to some definitive conclusions on content preferences for each brand. I’ll cover DexKnows in this post. First, I’m going…continue reading …

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A Case Study of 5 Top-Performing Tweets (Part 4)

First we covered top-performing Facebook, Instagram and LinkedIn — now we’ve come to Twitter! Twitter can be a wily one. Between the amount of information going through Twitter users’ feeds to the lifespan of a tweet, it’s probably easier to get lost in the shuffle on Twitter than any other social medium. So here I’ve highlighted some…continue reading …

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An Unofficial (But Very Interesting) Facebook Post A/B Test

I have the unusual position of running the social presence of two brands that are similar in many ways: Superpages and DexKnows. And yet, our followers for each brand don’t always respond to the same type of content. I had my thoughts on what sort of content our Facebook followers preferred for each brand, but…continue reading …

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A Case Study of Top-Performing LinkedIn Posts and One Total Dud (Part 3)

This is the third part in our series of social media case studies. Read our others on Facebook and Instagram here. The business-to-business social platform LinkedIn isn’t a natural fit for all businesses, but it’s been great for some, us included. It can be especially helpful to small business owners who regularly work with other businesses, like vendors that work…continue reading …

Business Instagram profile

A Case Study of Top-Performing Instagram Posts and One Total Dud (Part 2)

This is the second part in our series of social media case studies. Read our first case study on Facebook here. I hope it’s not poor form to have a favorite social media platform, because I do. It’s Instagram. As someone who runs a corporate Instagram account, here’s what I like about it. It provides an interesting…continue reading …