the customer of the new year

What Your Customer Will Look Like in 2015

As a small business owner, I’m sure you’re well aware just how quickly our world is changing. Once not too long ago, most of your interaction with customers likely took place in your store or office, but these days you have to be prepared to answer their emails, connect with them over social media and maintain a website…continue reading …

Christmas cupcakes

8 Creative Social Media Ideas for Your Business During the Holidays

The holidays aren’t only good for business. They’re also great for social media because everyone online is abuzz with the spirit of the Christmas and Hanukkah season. Get in the spirit yourself. Holiday cheer is always appreciated, and it can also help you drive traffic to your site — and customers to your store. 1.Present…continue reading …

oscar selfie

The Hidden Social Media Metrics You Should Pay Attention To

In social media, there are the numbers that matter, and there are the numbers we tout. In fact, the numbers are touted for us because they’re visible for all to see. Take, for example, this selfie Ellen Degeneres took at the Oscars. We know it was the most popular tweet of all time because we…continue reading …

the real twitter lane

4 Rules to Managing Twitter Chatter About Your Business

Social media is a two-way street. There’s the message you put out about your business, and the message that others put out about you. There are all different ways a customer might choose to discuss your business online, and it could be good chatter or bad. Here are four rules to responding to your Twitter audience. 1. Give Thanks…continue reading …

facebook pros and cons

A Cheat Sheet to Social Media Platforms for Your Business

If the idea of maintaining multiple social profiles in addition to running a business makes you think: As if, then you’ll appreciate the advice we’re about to offer. –> Don’t do it all. That’s right. Feel the freedom. Rejoice. And don’t even consider tackling more social mediums than you can handle. Instead, choose, say two or three (the…continue reading …