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An Unofficial (But Very Interesting) Facebook Post A/B Test

I have the unusual position of running the social presence of two brands that are similar in many ways: Superpages and DexKnows. And yet, our followers for each brand don’t always respond to the same type of content. I had my thoughts on what sort of content our Facebook followers preferred for each brand, but…continue reading …

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A Case Study of Top-Performing LinkedIn Posts and One Total Dud (Part 3)

This is the third part in our series of social media case studies. Read our others on Facebook and Instagram here. The business-to-business social platform LinkedIn isn’t a natural fit for all businesses, but it’s been great for some, us included. It can be especially helpful to small business owners who regularly work with other businesses, like vendors that work…continue reading …

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A Case Study of Top-Performing Instagram Posts and One Total Dud (Part 2)

This is the second part in our series of social media case studies. Read our first case study on Facebook here. I hope it’s not poor form to have a favorite social media platform, because I do. It’s Instagram. As someone who runs a corporate Instagram account, here’s what I like about it. It provides an interesting…continue reading …

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A Case Study of Top-Performing Facebook Posts — & One Total Dud (Part 1)

If social media is part of your job, you’ve probably experienced this feeling: They’re going to love this! And then you watch a post flop. Or you post an item without expectation … and then it takes off. On our social media team, we discuss our social successes and failures and try to deduce why they performed…continue reading …

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5 Expert Tips: What Your Small Business Should — and Shouldn’t — Be Doing

As a small business owner, you’ve likely received so much advice on running your business that it’s difficult to determine what’s worth following and what isn’t. If you have a bad case of Can’t See the Forest for the Trees, step back and get ready for a reality check. These small business experts shed some light on…continue reading …