the real twitter lane

4 Rules to Managing Twitter Chatter About Your Business

Social media is a two-way street. There’s the message you put out about your business, and the message that others put out about you. There are all different ways a customer might choose to discuss your business online, and it could be good chatter or bad. Here are four rules to responding to your Twitter audience. 1. Give Thanks…continue reading …

facebook pros and cons

A Cheat Sheet to Social Media Platforms for Your Business

If the idea of maintaining multiple social profiles in addition to running a business makes you think: As if, then you’ll appreciate the advice we’re about to offer. –> Don’t do it all. That’s right. Feel the freedom. Rejoice. And don’t even consider tackling more social mediums than you can handle. Instead, choose, say two or three (the…continue reading …

happy Facebook user

Attention-Grabbing Facebook Posts for Your Small Business

It’s no secret that engaging social audiences keeps getting trickier, thanks to algorithm changes and saturated social media platforms. But don’t be intimidated. You have more options than you think. Here are a few ideas of different types of Facebook posts. 1. A link. But don’t just post the link. Comment on it. 2. A…continue reading …

choosing a hashtag

When to Create a New Hashtag — and When Not To

Hashtags might have started out as a categorizing technique just for Twitter, but they have morphed into a trend detector, branding initiative, punchline and more on nearly all kinds of social platforms. Who knew hashtags would go so far? But as far as they’ve come, they can still be wily. That’s why I was so pleased when I…continue reading …

instagram-banner

Should Your Business Be on Instagram?

I’ll confess: I’ve been surprised by how much I enjoy Instagram. I follow small businesses on it through our Superpages profile, and it’s so interesting to see what types of businesses use it and what they share. The businesses I follow are varied. They include: Restaurants Charcuterie stores Bakeries Breweries Boutiques Hair salons Nail salons Framing…continue reading …