Customer Lifecycle Infographic

Moving Customers through the 4 Stages of Selling [Infographic]

You used to see charts depicting the sales process as a funnel. At the top was “Awareness”, with advertising bringing the product to the attention of some impressionable buyer, who then slid down the sales funnel through the stages of “Lead”, “Prospect” and “Sale” like a quart of Castrol. Well, as this “Four Stages of…continue reading …

Lessons from #1 Ranked HVAC Company Sites

Lessons from #1 Ranked HVAC Company Sites

A #1 rank in local search doesn’t mean a business has Won the Internet. But it shows that the business sure must know what it’s doing in local online marketing, given the long list of “ranking factors” Google applies to pick the winners. They look at everything from the quality of the website to the amount…continue reading …

Detail of Photo by Sergei Zolkin from Unsplash

How to Find Free Stock Photos That Look Like Paid

Your usual choices on free stock photography sites: pictures of dollar signs falling from the sky, close-ups on two hands shaking, or models who look so perfect in their perfect surroundings they may actually be pod people from Invasion of the Body Snatchers. So we are beholden to Plato Web Design and Red Website Design for…continue reading …

ZDoggMD Zubin Damania

7 Content Ideas from the Best Doctor Blogs

Good doctor blogging is a lot like good doctoring: Listen to patients and try to meet their needs. Extra points for being funny, warm, thoughtful and, most of all, engaging. Try some or all of these patient-friendly content types on your medical practice blog: 1. Answer frequently asked questions Howard J. Luks, an orthopedic surgeon in…continue reading …

Viral Images

Why Images Go Viral, According to Science

Grumpy Cat, Success Kid, Ridiculously Photogenic Guy, Overly Attached Girlfriend, Ariana Grande Kissing Miley Cyrus – why do some images blow up on social media? To answer this jackpot question of internet marketing, researchers from digital agency Fractl and Vanderbilt University showed popular images from sharing site Reddit to 800 men and women, and asked the…continue reading …