Thanksgiving Black Friday 2014

Holiday Email Marketing: Get Your Timing Right

‘Tis the season for a really crowded email inbox – don’t let your holiday messaging get lost in the crowd. Email marketing firm Yesmail studied last year’s holiday campaigns by 30 name brands and came up with these email marketing tips for Halloween, Black Friday, Christmas and everything else in between. (Get your copy of…continue reading …

Page Under Construction and Other Annoying Website Features

Everything People Hate about Business Websites in One Infographic

Your best friends won’t tell you but if your local business website still auto-plays music or is decorated with jittery little animated gifs or has a section that’s “under construction”, it’s time for an intervention. See these 21 annoying website design mistakes painfully collected by the Red Website Design Blog and if you recognize your site in…continue reading …

Color Psychology in Marketing Green

Your Colors Influence Your Customers [Infographic]

The colors you choose for your company logo or signage or delivery trucks send their own message to customers apart from the words. In an experiment, two marketing psychologists tested some made-up corporate logos in different colors on a group of students and found consistently that white created an impression of sincerity, red excitement, blue…continue reading …