Google Mobile Ad Mock Up

AdWords Express: Pay Per Click Ads for the Fast and the Curious

Curious but nervous about search advertising for your small, local business? Google’s paid advertising product, AdWords, comes in a training-wheels version called AdWords Express that’s a fast and easy way to try out search engine marketing. Just understand that you give up most of the control of your ad campaign to Mother Google. Here’s what…continue reading …

Holiday Coupon

4 Holiday Promotion Ideas to Start ASAP

It’s not too late but just about… so put down that gingerbread latte and get to work on these four holiday marketing campaigns for your small local business: 1. Get in a newspaper holiday gift guide Every year, newspapers publish printed and online gift guides featuring local products and services. Submit a high-quality image with a…continue reading …

Thanksgiving Black Friday 2014

Holiday Email Marketing: Get Your Timing Right

‘Tis the season for a really crowded email inbox – don’t let your holiday messaging get lost in the crowd. Email marketing firm Yesmail studied last year’s holiday campaigns by 30 name brands and came up with these email marketing tips for Halloween, Black Friday, Christmas and everything else in between. (Get your copy of…continue reading …