5 Lessons from #1 Ranked Roofer Websites

5 Lessons from #1 Ranked Roofer Websites

These roofing company sites made it to the first position of the map’s “7-Pack”, the Winner’s Circle of a local search return page on Google, where a favored 7 get free placement below the ads of the paying customers that lead the page. The search was “roofing companies in [city, state abbreviation]” and the winners…continue reading …

Email Marketing Myths

All Your Mistaken Beliefs About Email Marketing in One Infographic

Email Monks, an email design and coding shop, combed through a bunch of studies of email recipients and found 15 truths you probably believe about email marketing but don’t stand up to scrutiny. For instance… Subject line is the main reason users choose to open a message. Studies say sender name has more influence. Informative…continue reading …

Be an Ironman of Email Marketing

Be an Email Marketing Triathlete

Why is email marketing for a local business like a triathlon? Because your email campaigns must overcome one challenge after another: Get into email inboxes so your message can at least be seen—that means swimming the moats the email service providers build to keep out low-quality emails. Once seen, get opened—because you write compelling subject lines…continue reading …

Giana from Google Micro-Moments Site

‘Micro-Moments’ Disrupt the Customer Journey, Says Google

Thanks to always-on mobile phones, we have distracted driving, distracted dining, distracted pushing the kids on the swing and now, says Google, distracted shopping. It’s an opportunity for local business, and a challenge. In a new micro-site, Google makes the case that mobile has “fractured the consumer journey into hundreds of real-time, intent-driven micro-moments.” For…continue reading …

Bucket Your Customers into Market Segments

Customer Segmentation for Small Business

If you have a simple customer database or point-of-sale payments system or email marketing list or appointment scheduling software or full-on customer relationship management (CRM) system or any other way you collect customer data (not including the fishbowl on the counter with the business cards)—then you are on your way to “segmenting” your customer list….continue reading …