Yelp Consumer Alert Warning 2

5 Easy Ways to Tank Your Online Reputation with Shady Review Practices!

We all know about the guidelines for posting reviews on Google, Yelp and other sites, saying that business reviews should be honest, real, not paid for, not written by employees, blah, blah, blah, ethics, ethics, ethics. Some people think they’re smarter than those companies and their math PhDs and legal departments, and they figure, everybody does it, what are the…continue reading …

Trust Logos from ASE, TRUSTe, BBB, Norton

In Trust Symbols We Trust

They’re like merit badges for your business website. Display the logos of reputable organizations or customers that endorse your business, and you give site visitors a quick visual cue that you’re trustworthy, if not loyal, brave and ready to help little old ladies cross the street. Place trust logos on your home page, About Us…continue reading …

Limeshot Design Creative Brief Questionnaire

Want a New Business Website? Answer These Questions First.

Web designers and marketers start a site design or re-design with a “website creative brief”, a short set of marching orders that boil down your business needs into concepts that can be translated into the words, pictures, buttons and boxes that make up a website. To write the brief, they’ll ask you a list of…continue reading …

AB Testing Diagram from Visual Website Optimizer

A/B Testing for Local Business Websites Is A) Impressive, B) with Caveats

With A/B testing software, you can show one group of website visitors one version of a page, show another group another version and see which version gets you more clicks or phone calls—easy, quick, and cheap or free. Impressive! Except, as a small local business with a low number of site visitors, it may be…continue reading …

Carpet Cleaning Price Package

How to Display Prices on Your Business Website. Or Not.

Should a local business disclose its prices on its website? Start the debate: NO. Never give a price till you’ve had a chance to persuade a customer of the value of what you’re selling and that’s best done by moving the conversation along from your website to a phone call or other two-way communication. YES. Your customers…continue reading …