Color Psychology in Marketing Green

Your Colors Influence Your Customers [Infographic]

The colors you choose for your company logo or signage or delivery trucks send their own message to customers apart from the words. In an experiment, two marketing psychologists tested some made-up corporate logos in different colors on a group of students and found consistently that white created an impression of sincerity, red excitement, blue…continue reading …

Red Cross Sign - SEO Emergency Treatment

Invisible on Google? Take These Emergency SEO Steps Now

Your site is staggering along on page # infinity in Google searches for your business type and town name. Time for some CPR for your SEO. Perform these 5 emergency procedures recommended by search engine optimization (SEO) experts to show up in Google local business searches – stat! 1. Pick one name, one local address…continue reading …

Yelp Consumer Alert Warning 2

5 Easy Ways to Tank Your Online Reputation with Shady Review Practices!

We all know about the guidelines for posting reviews on Google, Yelp and other sites, saying that business reviews should be honest, real, not paid for, not written by employees, blah, blah, blah, ethics, ethics, ethics. Some people think they’re smarter than those companies and their math PhDs and legal departments, and they figure, everybody does it, what are the…continue reading …

Trust Logos from ASE, TRUSTe, BBB, Norton

In Trust Symbols We Trust

They’re like merit badges for your business website. Display the logos of reputable organizations or customers that endorse your business, and you give site visitors a quick visual cue that you’re trustworthy, if not loyal, brave and ready to help little old ladies cross the street. Place trust logos on your home page, About Us…continue reading …