How to Start an Email Marketing List for a Local Business

How to Start an Email Marketing List for a Local Business

“Opt-in”: That’s email-marketing strategy speak for “yes, I actually want you to send promotional messages to my inbox” and it doesn’t get any better than that for an advertising win. But how do you get the opting started?  Try these 7 steps: Step 1. First, offer something worth signing up for (hint: deals and special…continue reading …

Website Content for Pest Control Companies

Herding Fleas: Website Content that Moves Pest Control Customers to a Sale

Let’s see how exterminator companies can deal with the modern “customer journey”, in other words, the buying decision for pest control work. As Google points out in a recent study, internet search plus mobile phones make the buying decision process less like an orderly ant march and more like a flea hop. Consumers make decisions…continue reading …

Email Receipts- Mailing List Builders, Lawsuit Risks

Email Receipts: Mailing-List Builders, Lawsuit Risks

“Would you like your receipt emailed to you?” From pet shops to pastry shops, you hear that question at payment time. Many shoppers like the convenience of paperless receipts: no more purses and wallets looking like shredder bins, no more losing receipts needed for returns. For merchants, the emailed receipt is an easy-to-use, standard feature of point-of-sale…continue reading …

5 Lessons from #1 Ranked Roofer Websites

5 Lessons from #1 Ranked Roofer Websites

These roofing company sites made it to the first position of the map’s “7-Pack”, the Winner’s Circle of a local search return page on Google, where a favored 7 get free placement below the ads of the paying customers that lead the page. The search was “roofing companies in [city, state abbreviation]” and the winners…continue reading …