Attorney Facebook Question & Answer

7 Things Lawyers Can’t Do on Social Media

Social media for most businesses = Big Marketing Opportunity. Social media for law firms = Big Ethical Challenge + Big Marketing Opportunity. Bar association ethics rules on client solicitation, attorney-client relationships and law-firm advertising require lawyers to tweet, post and friend very carefully. Rules vary by state and local bars, but here are some general…continue reading …

SEO v SEM

SEO vs. PPC: What’s Best for Your Local Business?

And what the heck’s the difference anyway? Search engine optimization (SEO) is all the things you do to make the search engines happy so they’ll place your website high up on their pages. For example, basic SEO is creating a well organized, well written website and getting your business listed on internet directory sites. SEO…continue reading …

Local Online Marketing News Headlines 2014

4 Big News Stories of 2014 for Local Online Marketing

From search marketing to new online marketplaces to in-store messaging to the scramble to automate small business marketing, these headlines from 2014 point the way to what’s coming in the new year. 1.  Google’s “Pigeon” Update Shakes Up Local Search Google reworked both the algorithm that runs local searches and the look of local-search results pages…continue reading …