Limeshot Design Creative Brief Questionnaire

Want a New Business Website? Answer These Questions First.

Web designers and marketers start a site design or re-design with a “website creative brief”, a short set of marching orders that boil down your business needs into concepts that can be translated into the words, pictures, buttons and boxes that make up a website. To write the brief, they’ll ask you a list of…continue reading …

AB Testing Diagram from Visual Website Optimizer

A/B Testing for Local Business Websites Is A) Impressive, B) with Caveats

With A/B testing software, you can show one group of website visitors one version of a page, show another group another version and see which version gets you more clicks or phone calls—easy, quick, and cheap or free. Impressive! Except, as a small local business with a low number of site visitors, it may be…continue reading …

Carpet Cleaning Price Package

How to Display Prices on Your Business Website. Or Not.

Should a local business disclose its prices on its website? Start the debate: NO. Never give a price till you’ve had a chance to persuade a customer of the value of what you’re selling and that’s best done by moving the conversation along from your website to a phone call or other two-way communication. YES. Your customers…continue reading …

Website Headlines

The 6 Homepage Headlines You Gotta Write

Fire up Merriam-Webster because you’re going to need some words here, not many but a well-chosen few, in exactly 6 positions at the top part of your business website homepage. A website visitor should be able to scan these titles and phrases and quickly understand your company, product or service and its awesomeness, as well…continue reading …