Google AdWords

Successful PPC Ad Writing: 5 Secrets Your Competitors Already Know. Read Now!

Seems that viewers of the pay-per-click text ads on Google and other search engines are more likely to click on an ad if it includes the phrase “official website”. Ditto for the trademark ™ symbol after a business or product name. Hmmm. Do they think they’ll have their internet driver licenses suspended if they go…continue reading …

Google Mobile Ad Mock Up

AdWords Express: Pay Per Click Ads for the Fast and the Curious

Curious but nervous about search advertising for your small, local business? Google’s paid advertising product, AdWords, comes in a training-wheels version called AdWords Express that’s a fast and easy way to try out search engine marketing. Just understand that you give up most of the control of your ad campaign to Mother Google. Here’s what…continue reading …

Holiday Coupon

4 Holiday Promotion Ideas to Start ASAP

It’s not too late but just about… so put down that gingerbread latte and get to work on these four holiday marketing campaigns for your small local business: 1. Get in a newspaper holiday gift guide Every year, newspapers publish printed and online gift guides featuring local products and services. Submit a high-quality image with a…continue reading …