SBA Announces “InnovateHer” National Competition

This March the SBA initiated a nationwide competition for entrepreneurs who design and develop products and services centered on improving and enhancing the lives of women and their families. Titled “InnovateHer: 2015 Innovating for Women Business Challenge” the program’s objective is to address the needs of women and the role they play in the nation’s…continue reading …

National Small Business Week Set for May 4-8

On Friday, March 13, SBA head Maria Contreras-Sweet announced that the annual National Small Business Week is scheduled for May 4 – 8 2015, with small business events and ceremonies being held from coast-to-coast including Miami, Los Angeles, San Antonio, and New York, and Washington, DC. The theme of this year’s celebration is “SBA: Dream…continue reading …

Smartphone-based Loyalty Programs are “App”ropos

While loyalty and other incentive programs have proven quite successful for businesses, smartphone apps have the potential to take these marketing platforms to a new and more effective level, according to a recent report in The New York Times. With program features tailored specifically to the needs of the small business sector, owners can have…continue reading …

Changes to the BBB Code of Advertising Address Digital Issues

In an effort to keep pace with new marketing platforms, the Better Business Bureau has announced significant changes to its Code of Advertising to address the revolutionary changes wrought by social media and other digital channels when it comes to truth-in-advertising practices. As the stated mission of the BBB is to promote trust in marketplace…continue reading …