Don’t Be Sorry When Talking to Customers

A newly released study by the customer service company Zendesk shows that words can hurt. The survey reviewed information related to customer service and support operations from among 25,000 organizations and their clientele and found that the more frequently “sorry,” “please,” and “thank-you” peppered the response vocabulary of customer service agents, the angrier and more…continue reading …

Marketers Find Creating Content Key Despite the Challenge

“Create the content, and they will come” is proving to be the mantra of marketers. In a recent study of over 250 sales, marketing, and other business professionals conducted by market research companies Ascend2 and Research Partners, almost 60 percent of those responding identified creating marketing content as the most effective inbound marketing strategy. Search…continue reading …

Consumer Engagement with Mobile Ads Doubles

As the distinction between mobile and desktop begins to blur, and digital becomes an all-encompassing term, it appears that the mobile ad platform will take its place as a dominant consumer engagement process. In the recently released 3rd Annual U.S. Mobile Path-to-Purchase study as conducted by Nielsen for xAd and Telmetrics, consumer engagement with mobile…continue reading …

Beacon Technology Bringing Shoppers through the Door

In the never-ending struggle to build, maintain, and keep a customer base, retailers have begun adopting iBeacon innovation for use with Bluetooth low energy technology as a means of improving the customer in-store experience and, subsequently, boosting sales. iBeacons are low power transmitters that can be deployed in stores to mark a smartphone’s location in…continue reading …