Language Leveraging can Sabotage Synergy

A recent study by the staffing firm Accountemps found that employee conversation is peppered with a potpourri of hackneyed, overused, and irritating clichés and buzzwords that serve no purpose – except to muddle meaning and kill communication. The study surveyed over 600 Human Resources managers from companies with twenty or more employees and identified specific…continue reading …

Social Ads Continue as Top Performer in Marketing Reach and Cost-Effectiveness

When it comes to effectiveness and affordability, social ads continue to outdistance other avenues (exchanges, portals, and networks) in reaching new clients by a whopping margin of 167%. Using data drawn from almost 800 of its clients, the Q2 Media Intelligence Report by Neustar Aggregate Knowledge found that social ads lead the way in targeting…continue reading …

Don’t Be Sorry When Talking to Customers

A newly released study by the customer service company Zendesk shows that words can hurt. The survey reviewed information related to customer service and support operations from among 25,000 organizations and their clientele and found that the more frequently “sorry,” “please,” and “thank-you” peppered the response vocabulary of customer service agents, the angrier and more…continue reading …

Marketers Find Creating Content Key Despite the Challenge

“Create the content, and they will come” is proving to be the mantra of marketers. In a recent study of over 250 sales, marketing, and other business professionals conducted by market research companies Ascend2 and Research Partners, almost 60 percent of those responding identified creating marketing content as the most effective inbound marketing strategy. Search…continue reading …