Share and Share a-Like: Content Sharing by Social Media Platform

When it comes to sharing content and information, Facebook continues to lead the pack of social sharing networks, accounting for over 80 percent of all shares (an increase of 8.2 percent) according to the “Q4 2014 Consumer Sharing Report” from ShareThis, a web content application and sharing service. The study also found that both Pinterest…continue reading …

Getting the Word Out – How SMBs View Marketing Channels

A survey conducted during October and November 2014 by the SEO optimization firm BrightLocal, in conjunction with ChamberofCommerce.com, uncovered key information about the opinions of SMBs regarding marketing strategies, channels, and their effectiveness. 736 SMBs were interviewed, with 93 percent having no more than 20 employees, and more than 70 percent of these have five…continue reading …

Making the Social Network Connection

According to a new study from the market research firm YouGov, 85 percent of adults in the United States participate in at least one of the social networking platforms. The survey was conducted between December 19 – 22 2014, and gathered data from more than 2300 adults aged eighteen and older. The study found that…continue reading …