Study Shows Business Leaders Value Human Insights More Than Hard Data

Despite the availability and reliability of quantifiable data, trusting one’s instincts should take precedence when it comes to the decision-making process – this according to a June 2014 joint survey conducted by the global advertising agency gyro and FORTUNE Knowledge Group. The study, targeting the topic of emotion in business decision, elicited responses from over…continue reading …

Improving Data Security a Concern for Many Small Businesses

A recent series of studies from different organizations uncovered that data security issues are among the greatest concerns and areas of focus for small businesses. The first of these, conducted by Redshift Research in April of 2014, found that the technology selected for implementation was affected more by concerns over its data security capabilities than…continue reading …

Shares and Share A Like: Measuring The Effectiveness of Social Content

In a recent survey (April 2014) for the Association of National Advertisers (ANA), research firm Ispsos OTX found that brands that use social media as part of their content marketing approach use proxy metrics as their primary means of measuring effectiveness of content. The study revealed that the most common measurement statistics cited were Facebook…continue reading …

Shoppers Prefer Digital Research for Products and Services [Study]

When it comes to researching and purchasing products and services, digital is now the preferred choice among shoppers. A recent study (March 2014) commissioned by UPS, and conducted jointly by comScore and the e-tailing group, revealed that among digital shoppers in the US, over 80 percent favored using the Internet to research products from multichannel…continue reading …

Most Social Media Mentions are Neutral

With the numbers of social media users projected to continue to rise steadily, climbing to over 1.75 billion by the end of the year (an increase of more than 12 percent, as projected by eMarketer), comments about a business on these platforms can have a significant impact on perception and, subsequently, play a role in…continue reading …