Marketing Technology Investments in 2015 Expected to Center on Customers and Improving Systems Integration

As the drive to place a greater emphasis on developing a personalized and customer-centric approach to marketing continues to build momentum, decision-makers believe that investments in marketing technology will continue to grow in 2015. In a July 2014 joint study conducted by digital marketing research firms Econsultancy and Teradata, more than 60 percent of those…continue reading …

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Use Email and Social Media to Promote Your Business for Small Business Saturday

When it comes to promoting your business for Small Business Saturday, you have two tools at your fingertip that can make the job quick, creative, and easy. Between email, Facebook, and other social media platforms, you can keep your customers – and those they share information with – informed of everything that will be going…continue reading …