Many SMBs not prepared for Cyber Attacks

While business owners have become increasingly concerned about cybercrime and the impact it can have on their business and customers, the majority of them have no plan in place should a breach of their security systems occur, according to a recent study by the software solutions company Software Advice. In a survey of 385 SMB…continue reading …

Consumer Opinions of Email Marketing Trending Favorably

There is good news on the email marketing front concerning its effectiveness as a marketing strategy: Email marketing continues to reign as one of the most effective marketing programs available, and consumers are beginning to shed some of their negative views about it. In an October 2014 study, “Take Advantage of Positive Email Attitudes,” Forrester…continue reading …

#DineSmall While You #ShopSmall – A Recipe for Success

In an effort to encourage shoppers to support small business owners in their area, the Small Business Administration has announced a partnership with the National Restaurant Association to promote dining at local eateries on Small Business Saturday. To help facilitate this undertaking, the SBA has initiated a social media campaign to get things rolling using…continue reading …

Protect Data and Prevent Hacked Customers

If worries about holiday sales figures weren’t enough, IT experts are recommending business owners take a more vigilant and aggressive approach to data security this holiday season (and beyond) to protect customers’ sensitive data and to assuage their fears about being victimized by cybercrime. Businesses face tremendous pressure to keep transactional data safe, especially with…continue reading …