Changes to the BBB Code of Advertising Address Digital Issues

In an effort to keep pace with new marketing platforms, the Better Business Bureau has announced significant changes to its Code of Advertising to address the revolutionary changes wrought by social media and other digital channels when it comes to truth-in-advertising practices. As the stated mission of the BBB is to promote trust in marketplace…continue reading …

Surveys Say: Email Marketing Strategies Could be Upgraded

A pair of recent studies has unearthed differing viewpoints and expectations between marketers and consumers when it comes to email, how it is used, and the information it delivers, as reported in MarketingCharts. The first, a joint effort between Adobe and the Direct Marketing Association (DMA), targeted over 260 email marketers culled from the DMA…continue reading …

Tech-Savvy Millennials Expect the Same of Brands

A recent study from the data solutions provider Annalect found that the Millennial generation (those born between 1981 and 1995) have specific demands when it comes to the companies with which they conduct business that reach beyond the name of the company. The six-month long (April through September 2014) survey of more than 3,000 Millenials…continue reading …

Mobile Consumers are Among the Most Loyal

According to a November 2014 study by the cloud computing company SalesForce, mobile marketing initiatives increased by double to 46 percent over the previous year. In addition, 70 percent of respondents identified this platform as a key driver in sales of products and services (an increase of almost 15 percent), and close to two-thirds thought…continue reading …

Share and Share a-Like: Content Sharing by Social Media Platform

When it comes to sharing content and information, Facebook continues to lead the pack of social sharing networks, accounting for over 80 percent of all shares (an increase of 8.2 percent) according to the “Q4 2014 Consumer Sharing Report” from ShareThis, a web content application and sharing service. The study also found that both Pinterest…continue reading …