Protect Data and Prevent Hacked Customers

If worries about holiday sales figures weren’t enough, IT experts are recommending business owners take a more vigilant and aggressive approach to data security this holiday season (and beyond) to protect customers’ sensitive data and to assuage their fears about being victimized by cybercrime. Businesses face tremendous pressure to keep transactional data safe, especially with…continue reading …

Small Business and Trends in Data Use both Big and Small

A recent survey from online marketing company Constant Contact found that almost 80% of small businesses are incorporating data reporting and analytics to glean insight and guide their marketing decisions. The study, made up of members of the Constant Contact Small Biz Council, targeted the perceptions small business owners have regarding big data, if and how…continue reading …

Marketing Technology Investments in 2015 Expected to Center on Customers and Improving Systems Integration

As the drive to place a greater emphasis on developing a personalized and customer-centric approach to marketing continues to build momentum, decision-makers believe that investments in marketing technology will continue to grow in 2015. In a July 2014 joint study conducted by digital marketing research firms Econsultancy and Teradata, more than 60 percent of those…continue reading …