Get Personal and Improve the Impression Consumers Have of Your Brand

Businesses looking to enhance their position with consumers should consider personalized ads as a means of improving how they are perceived, according to recent research from IPG Media Lab and Yahoo. The study, which surveyed over 5,000 internet users aged 16 and older, found that when marketers engaged their audiences with personalized ads across multiple…continue reading …

Loyalty Programs Must Provide Both Dollars and Sense

For those businesses wondering if their loyalty rewards programs are effective, the answer is “Yes,” according to an annual study conducted by Bond Brand Loyalty, a company focused on customer-centric marketing and building loyalty to brands. The online survey, ’15 Loyalty Report, targeted over 11,000 consumers in North America and found that 70 percent of…continue reading …

Mobile Ad Spending to Have a Stronger Consumer Emphasis in 2015

As spending on search and display advertising continues to grow in 2015, increasing by almost 17 percent and surpassing $52 billion, there will be noticeable shift in the direction of mobile advertising campaigns. According to “The State of US Digital Advertising 2015: Mobile Trumps Desktop, People Trump Devices,” the latest report from the independent market…continue reading …

Creating a Single Customer View Still Eludes Marketers

Creating a single customer view (a company’s ability to track a given client across all communication channels) has been a desired outcome since the collection of big data began. However, only six percent of marketers polled in a survey by the cross-channel marketing company Signal said that this goal had been achieved. And, while ninety…continue reading …