Mobile Sites Trump Apps for Internet Searches

Local small businesses face an interesting dilemma when it comes to deciding between using smartphone apps or their website when developing and deploying marketing campaigns. While almost 90 percent of users are immersed in their apps while on their smartphones or tablets (according to recent studies conducted by Yahoo,Nielson, and comScore), other surveys studying this…continue reading …

Phone It In – Cashing In on Click-to-Call

As smartphones continue their steady spread across the human landscape, a new pattern is rapidly emerging as one of the most influential on the purchasing preferences of consumers. A newly released report from the mobile advertising analytics firm Marchex identified click-to-call commerce as one of the most financially significant trends in ecommerce marketing. According to…continue reading …

Responsive Web Design Draws Attention

As the digital landscape becomes increasingly populated with marketers scrambling to catch the eyes of viewers across multiple platforms, the challenge of engaging and keeping the viewers’ attention is a constant battle. To make marketing campaigns more consumer-friendly, publishers and marketers alike are turning to the latest in web design technology. In an April 2015…continue reading …