On Demand: It’s About Time

According to an article by Street Fight, a research company dedicated to “the business of hyperlocal publishing, commerce, marketing, and technology,” the scope and reach of mobile commerce and on demand services is expanding across enterprises, and businesses would be well served to heed the trend. In order to thrive in this emerging economy, adapting…continue reading …

Business Growth and Customer Relationships

Although it may be stating the obvious, recent studies are showing that small business owners realize that customers are the most important factor for a healthy and successful business. However, while developing new clientele is crucial and an ongoing endeavor, being able to retain them (as well as maintaining the existing customer base), is just…continue reading …

Let Your Social Conscience Be Your Guide with B Corp Certification

Small businesses that have chosen to direct their efforts towards addressing social and environmental well-being while still generating profits may want to consider obtaining B Corporation certification. Directed by the non-profit organization B Lab, its goal is use “the power of business to solve social and environmental problems.” Currently, more than 1,000 businesses worldwide have…continue reading …

Get Personal and Improve the Impression Consumers Have of Your Brand

Businesses looking to enhance their position with consumers should consider personalized ads as a means of improving how they are perceived, according to recent research from IPG Media Lab and Yahoo. The study, which surveyed over 5,000 internet users aged 16 and older, found that when marketers engaged their audiences with personalized ads across multiple…continue reading …