Responsive Web Design Draws Attention

As the digital landscape becomes increasingly populated with marketers scrambling to catch the eyes of viewers across multiple platforms, the challenge of engaging and keeping the viewers’ attention is a constant battle. To make marketing campaigns more consumer-friendly, publishers and marketers alike are turning to the latest in web design technology. In an April 2015…continue reading …

Behavioral Data Gathering and the Challenge of the Digital Marketplace

Gathering behavioral data to gain insight into consumers’ habits and to help develop marketing campaigns has become firmly entrenched in the marketing industry. This trend will continue over the next three years, according to the “Getting Digital Right 2015” study from the market research firm Millward Brown. However, there is still a significant gap between the…continue reading …

Are Your Emails Moving Forward?

The rate at which a company’s emails are forwarded is a good indicator of the effectiveness of an email program and has a direct impact on marketing reach and conversions. In a recent report Litmus, the Email Testing and Email Marketing Analysis firm, found that the percentage of forwarded emails was related to the marketing…continue reading …