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What Small Business Saturday Means for Your Business

November 29, 2014 marks the fifth year of the Small Business Saturday celebration. Sandwiched between the Black Friday feeding frenzy and the anonymous, monotonous mouse clicks of Cyber Monday, Small Business Saturday is a financial force that continues to gain momentum. A grassroots movement, Small Business Saturday has become a cornerstone of local marketing as…continue reading …

Integrating Cross-Channel Platforms Provides a Competitive Edge

Acknowledging the need to make sense of collected big data, marketing professionals say they have increased investments in the necessary technology in order to help create the personalized experience customers and clients have come to expect and to provide a strong return on their marketing initiatives. However, adding more technology without a clear plan is…continue reading …

Where is Local Marketing Headed?

In an effort to find better ways to meet the needs of its clientele, local marketing guru Brandmuscle surveyed several hundred businesses in a range of industries to find out which marketing platforms were considered the most successful as measured by several indices. The most significant revelation was that while traditional platforms such as direct…continue reading …

For Some Franchises, SBA Loan Default May be in the Stars

While purchasing a franchise is considered a lucrative and growing industry for many entrepreneurs, research conducted by the Wall Street Journal found a surprising frequency of SBA loan defaults among some high profile companies. Covering the ten years comprising 2004 to 2013, and centering on those chains with franchisees having 100 or more SBA 7(a)…continue reading …

Steady Growth in the Forecast for Local Media Revenues

According to its recently released U.S. Local Media Forecast 2015, the local advertising research and advisory company BIA/Kelsey is anticipating that all local media revenues will top $139 billion in 2015, an increase of more than 1.5 percent over last year. Defined as those sources that deliver local audiences to all types of advertisers, local…continue reading …