MSN on Smartphone

Bing Launches Native Ads Beta on MSN

Yesterday, Bing announced that they would be entering the native ad space to “combine…strong intent signals with native experiences which are relevant and natural.” Let’s try and decode some of the marketing buzzwords so you can understand what that means in plain English. Native Ads Online advertising often sticks out like a sore thumb. Banner ads are easy…continue reading …

Clicking on Smartphone Screen

3 New Rules to Improve Google’s Display Ad Clicks

Google recently announced that it would be improving the quality of clicks coming from their display ad network. They’ll accomplish this by making it harder for users to accidentally click on an ad. The Accidental Click Problem We’ve all been there. You’re surfing the Internet, chuckling to yourself while you find out what cats are up to…continue reading …

countdown-customizer-sample

Countdown Customizers: Create Some Urgency for Your Ads

Google is constantly updating their AdWords platform with new features and ad formats, though not all of them are useful for every kind of advertiser. Google’s ad customizers, for example, might at first glance seem like the domain of advanced users. Many of these customizers require you to create and maintain custom spreadsheets and use what looks…continue reading …

Car assembly line

Automated Rules: Stop Wasting Your Precious SEM Efforts

On June 1, Bing Ads announced that they’d be adding automated rules to their system. This is an oft-requested feature that Google has had for quite some time. If you’re not already familiar with automated rules, there’s no better time than now to learn about them. When used carefully, they can be a powerful tool…continue reading …

Location Ink Drawing Mobile

Google Doubles Down on “Nearby” Ads

The ever-growing mobile search space offers plenty of opportunities for local businesses to connect with customers at the right time and place. In a recent blog post, Google looked at their internal data and determined that “search interest in ‘near me’ has doubled since last year, with 80% coming from mobile.” As a result, they’re making some changes…continue reading …