Megaphone

AdWords Callouts: Expand your Ad Space

Last July I posted about the ever-shifting size and shape of Google text ads. Last week Google introduced another feature that follows this trend: callout extensions. Much like phone and sitelink extensions, callout extensions give you the opportunity to create a larger ad with a higher likelihood of conversion. But they also offer the chance to try a…continue reading …

Reporting Data Collage

More Data and Optimization Options from Google: How They Work Together

In a pair of announcements this week Google announced both a new conversion metric (“Website call conversions“) and a new way to drive specific conversion types in your AdWords campaigns (“Conversions for optimization”). These are part of Google’s clear strategy to generate more data on results and use that data as a means to drive more traffic for…continue reading …

dynamicsitelinks-featured

Dynamic Sitelinks – Free Clicks with a Catch

Google has made a number of improvements to their ad sitelinks extensions since they launched in 2009. Many of those changes have been cosmetic, including one-line text links, larger text sizes, text snippets, and more. All of this has been in the service of driving more clicks to Google advertisers. Their latest update not only offers potential improvements…continue reading …

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AdCenter Feature Catch-Up: Matching the Competition

Bing recently made some announcements that bring their feature set a little closer to what Google offers. They’ve improved several areas, including tweaks to geographical targeting, bid suggestions, and keyword delivery statuses. These changes may seem minor, but they could have a big impact when it comes to optimizing your AdCenter campaigns. Geographical Targeting Until recently,…continue reading …

Following Cycle

Remarketing on Twitter: It’s Okay to Follow Your Visitors

One of the core principles of advertising is proper audience targeting. Reaching out to the wrong audience is a waste of both time and budget, and can only serve to hurt the success of your campaigns. Thankfully, our options in online advertising have matured over time to offer ever more granular targeting. Twitter is no exception,…continue reading …