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Jonathan Larkin

Jon has worked for Supermedia since 2004 and is currently managing large-scale search marketing campaigns for superpages.com and dexknows.com. He has worked in the Internet industry since 1996, handling roles from web site development to online marketing management.

Articles by Jonathan Larkin

Google Makes Big Changes to Results Pages: No More Right Rail

Google’s ever-shifting landscape of available advertising slots got a...

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Escape from Excel with Google’s New Report Editor

Reporting in AdWords has long been a two-tiered process....

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Add Some Life to Your Bing Ads with Image Extensions

As the old idiom goes, a picture is worth a...

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Google’s Bid Simulator Goes Mobile

According to some recent data from Google, “shopping-related searches...

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Target Your Loyal Customers with Customer Match

“Go where your customers are.” Every business owner has heard...

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Can You Get Better SEM Results With Lower Bids?

The idea of lowering your bids to improve your...

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Enhance Your Google Ads with Structured Snippets

It’s been almost a year since I posted about...

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Expand Your Reach with Dynamic Search Ads

Google recently introduced some enhancements to their dynamic search...

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Bing Launches Native Ads Beta on MSN

Yesterday, Bing announced that they would be entering the native...

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3 New Rules to Improve Google’s Display Ad Clicks

Google recently announced that it would be improving the...

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Countdown Customizers: Create Some Urgency for Your Ads

Google is constantly updating their AdWords platform with new...

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Automated Rules: Stop Wasting Your Precious SEM Efforts

On June 1, Bing Ads announced that they’d be...

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Google Doubles Down on “Nearby” Ads

The ever-growing mobile search space offers plenty of opportunities...

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Using Seasonal Data to Boost Your Online Ads

It can sometimes be tempting to let your online...

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The Growing Importance of Product Ads for SMBs

Last week Bing announced that they were creating a...

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Is Ad Success Hiding in Your Offline Conversions?

Conversions are a major metric for determining the success...

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Building Successful SEM Campaigns for Plumbers

Running online ads can boost your company’s revenue, customer base, and...

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Beyond Clicks: Google Introduces Call-Only Campaigns

Google’s advertising options seem to be in a constant state...

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How to Get Your Ads Ready for Mother’s Day

Seasonal ads can be an important addition to your online marketing...

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Online Advertising Tips for Dentists

The choices you make when you run ads online can...

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How to Keep Your Attorney Ads Legal

Given the ubiquity of advertising for lawyers on TV,...

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