Following Cycle

Remarketing on Twitter: It’s Okay to Follow Your Visitors

One of the core principles of advertising is proper audience targeting. Reaching out to the wrong audience is a waste of both time and budget, and can only serve to hurt the success of your campaigns. Thankfully, our options in online advertising have matured over time to offer ever more granular targeting. Twitter is no exception,…continue reading …

Phone Receiver

Can You Get More Calls With a Flexible Bid Strategy?

There are a lot of ways to manage bids for your SEM campaigns. If you’re handling your optimizations  by hand and need an assist, you might find the solution in a flexible bid strategy. Google introduced this feature early last year, then expanded it to include a strategy called Target ROAS (Return on Ad Spend) in…continue reading …

Data and Locations

Google’s Keyword Planner Updates: Looking Trendy

Almost exactly one year ago I posted about Google’s then-new Keyword Planner tool. Now they’re back at it, releasing a new set of features with little to no accompanying fanfare. All of the updates seem to revolve around adding better visualization to assist advertisers with creating highly targeted campaigns from the ground up. Will it Trend?…continue reading …

Twitter Website Card

Can Twitter’s New Website Cards Save You Money?

Last fall I wrote an introductory post explaining the 140-character busting Twitter cards and the lead cards that served as their paid counterpart. The offering was fairly robust at the time, but Twitter has decided to expand the tools available to advertisers to help their tweets stand out from the crowd. Classic Cards The original set…continue reading …

socialplussemheader

Joining Forces: Can Social Boost Search?

A recent report from Marin Software uncovered some interesting new data about the effects of cross-channel marketing. Search has long dominated the landscape of digital advertising, but social advertising has gained steam in recent years. Many companies are increasing their spend on both strategies in the coming year, but this report suggests that the efforts shouldn’t be…continue reading …