Business Owner at Door

Is Ad Success Hiding in Your Offline Conversions?

Conversions are a major metric for determining the success of your advertising campaigns, but are you actually capturing all of your conversions? Last year Google launched an initiative to improve their ability to reveal the full success of their campaigns. According to a post this month, those improvements are making it a lot easier for businesses…continue reading …

Build a Bathroom

Building Successful SEM Campaigns for Plumbers

Running online ads can boost your company’s revenue, customer base, and brand recognition. To accomplish this, you’ll want to consider your company’s overall strategy and focus on what matters most to you. Each plumbing company is different so your particular specialty (residential, commercial, or otherwise) will determine the best path for your campaigns. By the end of this blog post, you…continue reading …

Call Only Ads

Beyond Clicks: Google Introduces Call-Only Campaigns

Google’s advertising options seem to be in a constant state of evolution. Features frequently appear (and sometimes disappear) as they try to find new ways to get our advertising dollars. At the end of February, they introduced a change that might appeal to customers who are more focused on phone calls than web site visits: call-only campaigns. What…continue reading …

Mother's Day

How to Get Your Ads Ready for Mother’s Day

Seasonal ads can be an important addition to your online marketing campaign, but you might not know just how early to start them. Bing’s advertising blog recently shared some tips for running Mother’s Day ads. We’ve all seen the last-minute shoppers trying to salvage the holiday at the checkout line, and they can teach us an important…continue reading …

Dentist Chair

Online Advertising Tips for Dentists

The choices you make when you run ads online can mean the difference between expanding your business or learning a costly lesson. Every campaign is as unique as its target audience, and this is very true for dentists who want to run online advertising. Starting with these basic tips, you should be able to avoid wasting budget…continue reading …