Dynamic Search Ads - Categories

Expand Your Reach with Dynamic Search Ads

Google recently introduced some enhancements to their dynamic search ad platform that could help small business owners expand their advertising without demanding too much of their time. Dynamic search ads are a valuable but perhaps overly broad approach to running online ads, but these enhancements may help address the issues while maintaining the upside. What’s a…continue reading …

MSN on Smartphone

Bing Launches Native Ads Beta on MSN

Yesterday, Bing announced that they would be entering the native ad space to “combine…strong intent signals with native experiences which are relevant and natural.” Let’s try and decode some of the marketing buzzwords so you can understand what that means in plain English. Native Ads Online advertising often sticks out like a sore thumb. Banner ads are easy…continue reading …

Clicking on Smartphone Screen

3 New Rules to Improve Google’s Display Ad Clicks

Google recently announced that it would be improving the quality of clicks coming from their display ad network. They’ll accomplish this by making it harder for users to accidentally click on an ad. The Accidental Click Problem We’ve all been there. You’re surfing the Internet, chuckling to yourself while you find out what cats are up to…continue reading …

countdown-customizer-sample

Countdown Customizers: Create Some Urgency for Your Ads

Google is constantly updating their AdWords platform with new features and ad formats, though not all of them are useful for every kind of advertiser. Google’s ad customizers, for example, might at first glance seem like the domain of advanced users. Many of these customizers require you to create and maintain custom spreadsheets and use what looks…continue reading …

Car assembly line

Automated Rules: Stop Wasting Your Precious SEM Efforts

On June 1, Bing Ads announced that they’d be adding automated rules to their system. This is an oft-requested feature that Google has had for quite some time. If you’re not already familiar with automated rules, there’s no better time than now to learn about them. When used carefully, they can be a powerful tool…continue reading …