Data and Locations

Google’s Keyword Planner Updates: Looking Trendy

Almost exactly one year ago I posted about Google’s then-new Keyword Planner tool. Now they’re back at it, releasing a new set of features with little to no accompanying fanfare. All of the updates seem to revolve around adding better visualization to assist advertisers with creating highly targeted campaigns from the ground up. Will it Trend?…continue reading …

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Can Twitter’s New Website Cards Save You Money?

Last fall I wrote an introductory post explaining the 140-character busting Twitter cards and the lead cards that served as their paid counterpart. The offering was fairly robust at the time, but Twitter has decided to expand the tools available to advertisers to help their tweets stand out from the crowd. Classic Cards The original set…continue reading …

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Joining Forces: Can Social Boost Search?

A recent report from Marin Software uncovered some interesting new data about the effects of cross-channel marketing. Search has long dominated the landscape of digital advertising, but social advertising has gained steam in recent years. Many companies are increasing their spend on both strategies in the coming year, but this report suggests that the efforts shouldn’t be…continue reading …

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Follow-Up: Facebook Ad Audience Targeting

In February, I wrote a post titled “Updates Coming to Facebook Ad Audience Targeting” that covered updates to the location and demographic options in the Facebook ad interface. At the time, I still didn’t have the full picture of what Facebook would be providing in these updates. The updates have arrived, so now I’ll fill…continue reading …

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Facebook Ad Sets: Joining the Herd

Search engine marketers have long struggled with the question of how best to organize their ads. Google and Bing allow advertisers to organize their ads into a three-tiered structure (ads organized into ad groups, ad groups organized into campaigns). This structure has been the standard for quite some time now, and it seems that Facebook…continue reading …