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Jonathan Larkin

Jon has worked for Supermedia since 2004 and is currently managing large-scale search marketing campaigns for superpages.com and dexknows.com. He has worked in the Internet industry since 1996, handling roles from web site development to online marketing management.

Articles by Jonathan Larkin

Google is Calling Out Your Mobile-Unfriendly Site

When consumers are looking for something on their mobile...

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‘Tis the Season for Holiday Ads

With Black Friday and Cyber Monday right around the...

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Custom Affinity: Find Your Display Ad Audience

When running display ads, one of the most important...

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Facebook’s Local Awareness Ads: Hyperlocal Targeting

It’s been said that the three most important factors...

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Bing Ads Campaign Planner: Vertical Research for Free

Last week Bing announced the release of the Bing...

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AdWords Callouts: Expand your Ad Space

Last July I posted about the ever-shifting size and shape...

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More Data and Optimization Options from Google: How They Work Together

In a pair of announcements this week Google announced both...

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Dynamic Sitelinks – Free Clicks with a Catch

Google has made a number of improvements to their...

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AdCenter Feature Catch-Up: Matching the Competition

Bing recently made some announcements that bring their feature...

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Remarketing on Twitter: It’s Okay to Follow Your Visitors

One of the core principles of advertising is proper...

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Google’s Keyword Planner Updates: Looking Trendy

Almost exactly one year ago I posted about Google’s...

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Can Twitter’s New Website Cards Save You Money?

Last fall I wrote an introductory post explaining the...

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Joining Forces: Can Social Boost Search?

A recent report from Marin Software uncovered some interesting new data...

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Follow-Up: Facebook Ad Audience Targeting

In February, I wrote a post titled “Updates Coming...

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Facebook Ad Sets: Joining the Herd

Search engine marketers have long struggled with the question...

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Google to Introduce Flexible Conversions

Conversions remain one of the most important metrics to...

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Find Your Missed AdWords Opportunities

It’s often hard to tell when you’ve missed an...

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How To Track Your Twitter Ad Conversions

A key component to any successful advertising campaign is...

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Are Your Ads Viewable?

Last Thursday, Google announced that they’re offering another new...

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