facebook-ad-targeting-oldvsnew-11

Follow-Up: Facebook Ad Audience Targeting

In February, I wrote a post titled “Updates Coming to Facebook Ad Audience Targeting” that covered updates to the location and demographic options in the Facebook ad interface. At the time, I still didn’t have the full picture of what Facebook would be providing in these updates. The updates have arrived, so now I’ll fill…continue reading …

fbadstructure-new

Facebook Ad Sets: Joining the Herd

Search engine marketers have long struggled with the question of how best to organize their ads. Google and Bing allow advertisers to organize their ads into a three-tiered structure (ads organized into ad groups, ad groups organized into campaigns). This structure has been the standard for quite some time now, and it seems that Facebook…continue reading …

facebook-ads-new-demographics-options

Updates Coming to Facebook Ad Audience Targeting

Facebook has a lot of data on its users, but only a small portion of that data can be used for ad targeting purposes. This can be frustrating because it forces advertisers to choose broader target audiences than they might prefer. Facebook appears to be taking some steps to fix this problem by updating targeting…continue reading …

conversioncount

Google to Introduce Flexible Conversions

Conversions remain one of the most important metrics to keep track of when running online advertising campaigns. Google has long offered a handful of conversion metrics, two of which were somewhat cryptically named. There was apparently so much confusion about these two metrics that Google has decided to rename them entirely. “Conversions (1-per-click)” will be…continue reading …

Google AdWords

Find Your Missed AdWords Opportunities

It’s often hard to tell when you’ve missed an opportunity with your online ads. This is especially true when your reporting shows that they’re performing to your expectations. It might just be time to stop resting on your laurels and see what could be waiting out there for your ads. Google’s Solution Since 2009, Google…continue reading …