Gavel and Keyboard

How to Keep Your Attorney Ads Legal

Given the ubiquity of advertising for lawyers on TV, billboards, radio, and everywhere else, you might be surprised to learn that it’s only been legal for attorneys to advertise since the late 1970s. In Bates v. State Bar of Arizona, the Supreme Court ruled that restrictions on advertisements for legal services violated the First Amendment, but understandably…continue reading …

Mobile Unfriendly Website

Google is Calling Out Your Mobile-Unfriendly Site

When consumers are looking for something on their mobile phones, they want to find something quickly and they want to see it in a way that works on their handheld screen. Unfortunately, not everyone has caught up with the times, and we still find ourselves landing on web sites that look like this: It used to be nearly…continue reading …

Target Audience

Custom Affinity: Find Your Display Ad Audience

When running display ads, one of the most important paths to success is proper audience targeting. You can have the best banners, tag lines, and page position but still fail if you’re making bad targeting decisions. Audience targeting has undergone numerous overhauls in the search, display, and mobile spaces, and we now have a new AdWords-based…continue reading …

Storefronts

Facebook’s Local Awareness Ads: Hyperlocal Targeting

It’s been said that the three most important factors influencing the value of a property are location, location, and location. The same applies to brick-and-mortar businesses and their advertising, except now we can add a new factor: hyperlocation. It’s long been important to reach customers in the mobile space, but it can be difficult to…continue reading …