Location Ink Drawing Mobile

Google Doubles Down on “Nearby” Ads

The ever-growing mobile search space offers plenty of opportunities for local businesses to connect with customers at the right time and place. In a recent blog post, Google looked at their internal data and determined that “search interest in ‘near me’ has doubled since last year, with 80% coming from mobile.” As a result, they’re making some changes…continue reading …

Seasons Illustrated by Trees

Using Seasonal Data to Boost Your Online Ads

It can sometimes be tempting to let your online advertising campaigns run on auto-pilot, especially when they seem to be performing well. You should always try to resist that urge, though, because your competition may be ready to take advantage of any opportunities that may arise while you rest on your laurels. Such opportunities are often…continue reading …

Shopping Cart In Aisle

The Growing Importance of Product Ads for SMBs

Last week Bing announced that they were creating a beta program for Shopping Campaigns. This new emphasis on product ads comes on the heels of Facebook’s announcement that they were also entering the space. It may seem like this space is meant for large scale retailers with automated solutions and big budgets, but small and medium sized…continue reading …

Business Owner at Door

Is Ad Success Hiding in Your Offline Conversions?

Conversions are a major metric for determining the success of your advertising campaigns, but are you actually capturing all of your conversions? Last year Google launched an initiative to improve their ability to reveal the full success of their campaigns. According to a post this month, those improvements are making it a lot easier for businesses…continue reading …

Build a Bathroom

Building Successful SEM Campaigns for Plumbers

Running online ads can boost your company’s revenue, customer base, and brand recognition. To accomplish this, you’ll want to consider your company’s overall strategy and focus on what matters most to you. Each plumbing company is different so your particular specialty (residential, commercial, or otherwise) will determine the best path for your campaigns. By the end of this blog post, you…continue reading …