Small Data and Small Business

New Survey Reveals Growing Importance of Small Data for Small Businesses [Infographic]

According to an October 2014 Constant Contact survey of 1,200 small business participants, 79 percent of small businesses are using small data reporting and analytics to inform their business decisions. It’s important to note that the trend is toward using small data versus big data in order to give small businesses a competitive advantage in…continue reading …

New Survey Reveals Consumers are Conflicted about Relevancy vs. Privacy

According to a recent report released by PricewaterhouseCoopers (PwC), consumers want mobile marketing outreach efforts to be relevant to their particular shopping habits, but at the same time they continue to have privacy concerns, meaning they are reluctant to give up the personal data that would help marketers to provide that relevance. Here are some…continue reading …

New Study Finds That U.S. Hispanics Are More Likely to Make Mobile Purchases Than Non-Hispanics

A September 2014 study by cloud commerce provider Avangate found that nearly half (48 percent) of U.S. Internet users have never used their mobile device (smartphone or tablet) to make a purchase. Of that 48 percent, 40 percent cited safety concerns as the main reason they have yet to adopt mobile commerce. Of the 52…continue reading …

New Report Demonstrates Power of Digital Marketing Dollars

According to the IAB Internet Advertising Revenue Report conducted by PricewaterhouseCoopers (PWC) and released on October 20, 2014. Internet ad revenues climbed to an all-time high for the first half of 2014, reaching $23.1 billion and demonstrating the growing power of digital marketing dollars. This new benchmark constitutes a 15 percent growth over the first…continue reading …