New Surveys Demonstrate Power of Email Marketing

Wasp Barcode recently conducted a survey of 1,000 plus startups and small businesses, covering everything from expected revenue growth to staffing and hiring, confidence in the economy, and IT spending trends in 2015. One insight that stood out was that almost half of the small businesses surveyed are currently engaged in email marketing campaigns (standing…continue reading …

New Indicators Point to Twitter’s Power in the Social Media Marketing Space

Social analytics company Simply Measured recently released a benchmark report revealing that Twitter engagement increased by 105 percent year over year for the fourth quarter of 2014 (measured across the top 100 interbrand global companies). This recent shift indicates that Twitter could be turning the corner in the area of digital marketing, with Tweeters increasingly…continue reading …

Fiverr Is Driving Hyperspecialization Trend for Small Businesses

Small Business Labs is drawing a strong parallel between the Harvard Business Review’s description of hyperspecialization of jobs (in its article “The Big Idea: The Age of Hyperspecialization”) and the recent evolution of Fiverr into a dynamic online creative talent marketplace. So what exactly is hyperspecialization? This is a trend seen in today’s business world…continue reading …

SBA Advocates for Fair Practices as Communications Industry Continues to Evolve

The Small Business Association’s Office of Advocacy recently filed a letter with the FCC (Federal Communications Commission) urging the preservation of small business choice and affordability when it comes to communications services. The FCC is currently charged with overseeing the practices of both ILECs (incumbent local exchange carriers) and CLECs (competitive local exchange carriers), both…continue reading …

New Survey Shows Mothers Leading the Way in Digital Shopping

A March 2015 research analysis conducted by Experian Marketing Services polled online moms to determine how the Internet and recent digital technologies have impacted their product research and shopping habits. Interestingly, research demonstrates that the digital age has reshaped how mothers shop much more significantly when compared to the rest of the population. Here are…continue reading …