New Report Emphasizes Importance of Social Media for Small Business Marketing

Californian media company ProMediaAuthority recently released a new report looking at the importance of social media for businesses in today’s digital age. While many businesses have come to recognize the value of social media, not only for marketing and advertising purposes but in support of customer outreach efforts aimed at building trusted customer relationships, many…continue reading …

New Etsy Report Reveals Emergence of the Creative Entrepreneur

A new report is casting new light on the state of independent and microbusinesses outside the on-demand economy of Uber and other such enterprises. Online craft marketplace leader Etsy recently released a report called “Building an Etsy Economy: The New Face of Creative Entrepreneurship,” which was based on a survey of 4,000 Etsy sellers. The…continue reading …

Congress Extends SBA Loan Limit to a Record $23.5 Billion

On Monday, July 27, 2015, the U.S. House of Representatives approved a bill that reinstates the popular government backed Small Business Administration (SBA) lending program. The program had been suspended the week prior after reaching its $18.75 billion limit for the year for loan guarantees with more than two months left in the government’s fiscal…continue reading …

New Surveys Demonstrate Power of Email Marketing

Wasp Barcode recently conducted a survey of 1,000 plus startups and small businesses, covering everything from expected revenue growth to staffing and hiring, confidence in the economy, and IT spending trends in 2015. One insight that stood out was that almost half of the small businesses surveyed are currently engaged in email marketing campaigns (standing…continue reading …