New Survey Shows Mothers Leading the Way in Digital Shopping

A March 2015 research analysis conducted by Experian Marketing Services polled online moms to determine how the Internet and recent digital technologies have impacted their product research and shopping habits. Interestingly, research demonstrates that the digital age has reshaped how mothers shop much more significantly when compared to the rest of the population. Here are…continue reading …

New Survey Reveals Where Local Merchants Need Help with Digital Marketing

A recent survey of over 500 small business owners in the United States was recently conducted by Street Fight Insights and Thrive Analytics (called the Local Merchant 2015 report), aimed at achieving a better understanding of small business usage and attitudes toward digital marketing and ecommerce. While local merchants are embracing an ever-widening range of…continue reading …

According to Study, Social Media Channels Slow to Respond to Customer Inquiries

A recent study conducted by the business consulting firm Northridge Group has revealed that 33 percent of consumers who contact brands/companies via social media channels with a customer service question never get a response. The main takeaways from the survey are as follows: Out of more than 1,000 respondents, 26 percent of consumers choose social…continue reading …

More and More States Are Passing Crowdfunding Laws Due to SEC Delays on Federal Law

Although the original crowdfunding legislation was signed into law by President Obama in 2012 and named “a potential game changer” for entrepreneurs seeking financing, over 3 years later those same entrepreneurs are still waiting for federal regulators to draft the rules that would enable the law to take effect. Due to this long delay, state…continue reading …

Small Business Survey Bodes Well for Small Business Future

In December 2014, the National Federation of Independent Business released its Small Business Optimism survey, which demonstrated a positive outlook on the part of small business owners that has not been seen since the financial crisis. In fact, the report demonstrated a major surge in the percentage of small business owners who are predicting that…continue reading …