New Survey Reveals That Small Business Shopping Is a “Feel Good” Experience for Consumers

Recently, independent marketing performance specialist Ebiquity conducted a survey of 1,999 male and female consumers 18 years of age and older: the Small Business Saturday Consumer Insights Survey. Among other things, this survey looked at consumer small business shopping trends, particularly at how consumers felt going into this holiday season. Here are some of the…continue reading …

New Survey Shows Greater Happiness Related to Small Business Ownership

GoDaddy recently conducted a survey of over 500 small business owners and GoDaddy customers focusing on the ups and downs, joys and challenges of running a small business in today’s current market. While challenges continue to abound in entrepreneurship, the vast majority of those surveyed felt their efforts were well worth it and were optimistic…continue reading …

Small Data and Small Business

New Survey Reveals Growing Importance of Small Data for Small Businesses [Infographic]

According to an October 2014 Constant Contact survey of 1,200 small business participants, 79 percent of small businesses are using small data reporting and analytics to inform their business decisions. It’s important to note that the trend is toward using small data versus big data in order to give small businesses a competitive advantage in…continue reading …

New Survey Reveals Consumers are Conflicted about Relevancy vs. Privacy

According to a recent report released by PricewaterhouseCoopers (PwC), consumers want mobile marketing outreach efforts to be relevant to their particular shopping habits, but at the same time they continue to have privacy concerns, meaning they are reluctant to give up the personal data that would help marketers to provide that relevance. Here are some…continue reading …

New Study Finds That U.S. Hispanics Are More Likely to Make Mobile Purchases Than Non-Hispanics

A September 2014 study by cloud commerce provider Avangate found that nearly half (48 percent) of U.S. Internet users have never used their mobile device (smartphone or tablet) to make a purchase. Of that 48 percent, 40 percent cited safety concerns as the main reason they have yet to adopt mobile commerce. Of the 52…continue reading …