New Report Demonstrates Power of Digital Marketing Dollars

According to the IAB Internet Advertising Revenue Report conducted by PricewaterhouseCoopers (PWC) and released on October 20, 2014. Internet ad revenues climbed to an all-time high for the first half of 2014, reaching $23.1 billion and demonstrating the growing power of digital marketing dollars. This new benchmark constitutes a 15 percent growth over the first…continue reading …

New Intuit Survey Demonstrates Resourcefulness of New Business Owners

A recent survey of small business owners conducted by Intuit found that small businesses owners have become increasing resourceful when launching their new businesses. A notable finding in the survey was that most United States small businesses start with $10,000 or less in capital, primarily funded from the entrepreneur’s individual savings. Key takeaways from the…continue reading …

New JP Morgan Report Projects Strong Outlook for Twitter

According to a new report released by JP Morgan analyst Doug Anmuth, Twitter’s future outlook is strong. This year alone, Twitter’s revenue more than doubled in the second quarter to $312 million, and that upward trajectory is expected to continue, with Twitter realizing greater margin expansion based on two factors: the nature of the platform…continue reading …

Study Underscores Growing Importance of Optimizing for Smartphones

Recently, the online and mobile marketing firm NetElixir Inc. conducted a study looking at 53 of its retail clients, all who had active websites. Some of these websites were optimized for smartphones (either standalone m-commerce sites or responsive design sites) and some had no mobile interface. The company then studied 180 million shopping sessions on…continue reading …

Small Businesses Starting to Help Employees Buy Individual Health Plans

As more and more small businesses discover the expense involved in upgrading their employee insurance plans in compliance with the health care overhaul, many business owners are having to get creative to ensure that their employees continue to receive benefits. A growing number of small business owners are forgoing coverage altogether and paying employees more…continue reading …