SMBs Digital Marketing Efforts Limited by Lack of Dedicated Marketing Teams and Funds

A new research report entitled “Crossing the Digital Divide” interviewed around 600 small and medium business (SMB) owners across the U.S. to determine what might be inhibiting SMBs from entering the digital marketing space. Given the major growth of digital in recent years, this question has become more pressing than ever, especially considering that (according…continue reading …

Brands and Businesses Are Building Success at Local Levels via Digital Marketing

Although there are an overwhelming number of consumers searching online these days, many local businesses have yet to embrace digital marketing and the significant opportunities this approach offers. Uber’s recent successful infiltration of local markets around the world by partnering with small businesses in the transportation sector and leveraging the latest digital and mobile technologies…continue reading …

Almost 75 Percent of Surveyed SMBs Report Using Social Media Marketing

According to recent survey data collected by BIA/Kelsey, 72.2 percent of SMBs (small to medium size businesses) are currently using social media forums to promote their businesses in order to establish an immediate and interactive connection with their customers. BIA/Kelsey tracked various social media sites in its survey, including Facebook pages, LinkedIn, Twitter, Facebook ads,…continue reading …

New Forecast Predicts Major Growth for Mobile Advertising by 2019

An advanced peek at the forthcoming BIA/Kelsey “U.S. Local Media Forecast 2015 Update,” April 2015, reveals that mobile advertising is projected to grow into the fourth largest local media platform by the year 2019. In fact, the research firm BIA/Kelsey predicts that location targeted mobile advertising revenues in the United States are likely to grow…continue reading …