First-Party Data Provides Important Advantage in Digital Marketing

For small business marketing, data continues to be a major buzzword. A recent article published by John Koetsier of Venture Beat asserts that when companies use their own data, this can make them up to 98 times better at driving conversions and reaching new customers. This assertion is based on information contained in digital identity…continue reading …

Online Advertising Is Increasingly Important for Small Businesses

This month local marketing firm Marketecture released an infographic that demonstrates the great potential that lies in Internet marketing for local businesses and the persistent gaps in how small business owners are using Internet marketing tools to their advantage. Specifically, the infographic looks at why businesses need an online presence, how a business’s online reputation…continue reading …

Government Grants Provide Important Resource for Small Businesses

Last year, the federal government allocated more than $500 billion to grants, with $26 billion of those federal grant funds going directly to for-profit businesses. In addition, there are numerous grants that have been made available at the state and municipal levels to fund new equipment, employee trainings, facility upgrades, and market expansions for small…continue reading …