Definitions

19 Online Marketing Buzzwords Defined

Every industry has its buzzwords, jargon and acronyms and some work their way into general use but can still be confusing. Here are 19 definitions of some of the commonly used online marketing terms that you might find useful. AdSense Google’s AdSense program is an easy way to display other business’s advertisements on your website and…continue reading …

The Red Folder I File

10 Things You Need to Know about Your Business

Buy a RED folder. Keep this information in it. For over 12 years I have been helping small businesses with their online presence and every one of them who built their “I” file (for Internet stuff) came back to thank me. Some important stuff just needs to be available on paper in case your computer…continue reading …

Dentist Infographics

Add Polish to Your Dental Blog with Infographics

If you’re a dentist with a great website that includes a blog, you’re already one step ahead in the content marketing game. However, as with almost any type of business, it’s a great idea to occasionally let pictures and graphics tell a story rather than publishing big blocks of text. Many dentists or dental clinics publish…continue reading …

Attorney Websites - Why Less is More

Attorney Websites – Why Less is More in 2015

I began building websites for local businesses back in 2000, and a number of my clients were attorneys and law firms. This was thrilling to me for several reasons, but primarily because I thought “lawyers talk and write for a living, they’ll have tons of great content!” Not quite. The attorneys I worked with were…continue reading …