Reaching the mobile consumer

I’m Not a Retailer – Why Should I Care About Mobile?

I’ve heard this sentiment expressed by many small businesses who don’t have a retail location or even a public office location. So they’re not paying attention to what goes on in mobile. Their website isn’t mobile-friendly, they aren’t concerned with mobile advertising or with Google maps or checkin apps or SMS text messaging or anything…continue reading …

SMB blogs

How to Start a Business Blog

Some of the most frequently asked questions from small businesses involve blogging. Should I have a business blog? YES! How do I start? SEE BELOW How often should I publish new content? REGULARLY. AT LEAST ONCE A WEEK What should I write about? WRITE ABOUT WHAT YOU KNOW How do I get people to read…continue reading …

Digital Marketing Statistics for 2014

20 Marketing Stats that will Drive 2014 [Infographic]

Using data gathered from Adobe, HubSpot, eMarketer, Gartner, the Content Marketing Institute, Salesforce, Chitika and more, the folks at WebDAM have put together 20 compelling marketing statistics that you might want to consider. Marketers from companies large and small provided the responses that comprise these statistics. But first, a basic definition to help clarify things. Inbound…continue reading …