The Great Divide in Content Marketing

What You Should Expect from Content Marketing [Infographic]

Are your content marketing efforts floundering because you’re not getting the results you should or are you not expecting realistic results? Check out these statistics about content marketing and give your strategy (and goals) another look. You may need to adjust your expectations. A thought to keep in mind: even when visitors to your website or blog only…continue reading …

Reaching the mobile consumer

I’m Not a Retailer – Why Should I Care About Mobile?

I’ve heard this sentiment expressed by many small businesses who don’t have a retail location or even a public office location. So they’re not paying attention to what goes on in mobile. Their website isn’t mobile-friendly, they aren’t concerned with mobile advertising or with Google maps or checkin apps or SMS text messaging or anything…continue reading …

SMB blogs

How to Start a Business Blog

Some of the most frequently asked questions from small businesses involve blogging. Should I have a business blog? YES! How do I start? SEE BELOW How often should I publish new content? REGULARLY. AT LEAST ONCE A WEEK What should I write about? WRITE ABOUT WHAT YOU KNOW How do I get people to read…continue reading …