What Google Wants in 2015

What Google Wants in 2015

When you have a business website, you quickly learn how important it is to show up well in search results. Keeping up with what the search engines are looking for is essential to your website’s viability. I was planning to write a plumber-centric blog post about what plumbers need to do in 2015 in order to show…continue reading …

5 Ways to Reign Over Your Content Marketing

5 Ways to Reign Over Your Content Marketing [Infographic]

There are millions of blog posts and articles published online daily, and it’s important to find ways to make your content rise above the noise. The marketing technology team over at Captora put this infographic together with 5 great tips on how you can boost your content marketing efforts to get the best results. Shore up…continue reading …

Definitions

19 Online Marketing Buzzwords Defined

Every industry has its buzzwords, jargon and acronyms and some work their way into general use but can still be confusing. Here are 19 definitions of some of the commonly used online marketing terms that you might find useful. AdSense Google’s AdSense program is an easy way to display other business’s advertisements on your website and…continue reading …

The Red Folder I File

10 Things You Need to Know about Your Business

Buy a RED folder. Keep this information in it. For over 12 years I have been helping small businesses with their online presence and every one of them who built their “I” file (for Internet stuff) came back to thank me. Some important stuff just needs to be available on paper in case your computer…continue reading …