How will your spending change in the next 12 months?

Survey: SMBs Share Their Advertising Strategy

This month we surveyed small businesses, asking them 7 basic questions about their advertising/marketing strategy right now and for the next 12 months. These are all local businesses across the U.S., and we found the results interesting, so we wanted to share the details. 1. Thinking about all the companies you buy advertising from, which of…continue reading …

Be where your customers are searching

Think You Know How Consumers Search for Your Business?

You might be surprised. Marketing research experts, Market Authority, have been interviewing consumers for the past 5 years, zeroing in on how they search for and select businesses. They have conducted nearly 350,000 live interviews with consumers in both rural and metro U.S. communities. It’s no secret that we live in a smartphone-dominated world, and we…continue reading …