Attorney Websites - Why Less is More

Attorney Websites – Why Less is More in 2015

I began building websites for local businesses back in 2000, and a number of my clients were attorneys and law firms. This was thrilling to me for several reasons, but primarily because I thought “lawyers talk and write for a living, they’ll have tons of great content!” Not quite. The attorneys I worked with were…continue reading …

Evolution of SEO

20 Years of Search and SEO [Infographic]

In 1994, WebCrawler was launched, and the world of search got real. It was the first time that users could search for specific words using crawlers and tap the information resources on the world wide web. Google entered the internet search scene in 1998, processing about 10,000 queries per day. By 2012 that number had…continue reading …

Can-SPAM Opt-In and Opt-Out Email Regulations

What is the CAN-SPAM Act and Why Should You Care? [This is not a joke]

If you maintain an email list of customers/clients and leads you’re no doubt aware of how effective email marketing can be and that you should be mining your email list(s) for gold. According to ExactTarget, the email marketing experts: 72% of U.S. consumers say that email marketing is the number one way they prefer to…continue reading …

Google Analytics

Three Things (at least) You Should Know About Your Website

or Why You Need Google Analytics Now (it’s free and easy to set up) FIRST: Do you know how much traffic your website gets (screenshot 1, below)? Related to that, do you know which page(s) on your site get the most traffic? (screenshot 2, below) You need to know how much traffic comes to your…continue reading …