Why Buying Local is Worth Every Cent

Buying Local [Infographic]

Ever wonder if spending your money with local small businesses rather than big box stores has an impact on your local economy? Ever wondered where that money goes? Have you wondered about the environmental impact of buying local? This enlightening infographic from CustomMade illustrates the effect buying local has on the local economy.

Get along with Google Penguin

Linkbuilding in 2015 – 12 Ways to Win

Or How to Get Along With Google Penguin Ever since Google announced its Penguin algorithm update in April 2012, small business website owners have been told all sorts of tales about the perils of linkbuilding. As with many cautionary tales, it looks like the pendulum has swung a bit far in reaction. Fearing the dreaded “penalties”…continue reading …

Who is Your Competition?

Your Competition May Not Be Who You Think

My partners and I did most of our own marketing and advertising for our computer service and web design company, and we thought we had a pretty good idea who our closest competitors were. We knew which other companies in the area provided essentially the same services that we did, and about how much they charged…continue reading …