Google Analytics

Three Things (at least) You Should Know About Your Website

or Why You Need Google Analytics Now (it’s free and easy to set up) FIRST: Do you know how much traffic your website gets (screenshot 1, below)? Related to that, do you know which page(s) on your site get the most traffic? (screenshot 2, below) You need to know how much traffic comes to your…continue reading …

Google Hidden Gems

10 Hidden Gems from Google to Improve Your Website [Infographic]

It’s always helpful to know what Google looks for when they rate websites, since Google is, well, Google. So whenever some “insider” info leaks, it is worth our serious consideration. Here are 10 EASY things that every business can understand and implement on their own website. Make sure your content is written by experts. Update old content…continue reading …

Holiday Marketing

7 Quick Marketing Tips for Attracting Holiday Business

The final weeks of 2014 are upon us, ready or not. It’s 11 weeks until Christmas, and savvy shoppers are already making plans to take advantage of Black Friday and Cyber Monday deals. Even if you don’t have a retail business or sell gifts or holiday-related items, you’re probably thinking of ways your business can capitalize on…continue reading …

The Great Divide in Content Marketing

What You Should Expect from Content Marketing [Infographic]

Are your content marketing efforts floundering because you’re not getting the results you should or are you not expecting realistic results? Check out these statistics about content marketing and give your strategy (and goals) another look. You may need to adjust your expectations. A thought to keep in mind: even when visitors to your website or blog only…continue reading …