What do Consumers Think Makes an Ideal Customer Experience?

The Economist Intelligence Unit (EIU) recently conducted a study to find out how consumers define their ideal customer experience. The EIU surveyed 2,403 consumers ranging from 18-65 years of age from across the globe. At the same time, 491 senior executives were surveyed to find out what they believed was preventing their companies from providing…continue reading …

Mobile Ad Spending to Rise to 72% by 2019

The latest forecast on digital ad spending by eMarketer predicts that mobile will account for 72 percent by 2019. The forecast is based on the company’s approach that takes into account both worldwide and local trends in the economy, population, technology, consumer behavior and other trends. The following statistics help to support this prediction: Mobile…continue reading …

How to Add Wearable Tech to Your Marketing Mix

With 45 percent of Internet-savvy adults in the U.S. already stating their interest in wearable tech devices, how many will actually begin adopting this new type of technology? That is the question on the minds of many small-to-medium business owners today. As interest in this latest tech craze continues to grow, more consumer data will…continue reading …