How Can Technology Companies Improve the Purchasing Process of SMBs?

What are the top ways technology companies can help improve the purchasing process for small to medium-sized businesses? The SMB Group delved into this topic in their recent report titled “2015 SMB Routes-to-Market Study”. The report is based on a survey of more than 750 small-to-medium-sized companies spanning various industries. Small companies were defined as…continue reading …

What is the Evolution of Video for SMBs?

According to a recent article from BIA/Kelsey, more small businesses are starting to use video, not just for promoting their brand, but to engage with current and prospective customers. The company recently sat down to discuss this very topic with Mike Osborne, president of bieMedia, a leading provider of online video marketing. Osborne states that…continue reading …

Loyalty Programs Beneficial to SMBs

These days, it seems like virtually every business has a discount or rewards program. No longer just reserved for the big box stores and large businesses, small businesses are now getting into the loyalty program game. In fact, according to a recent report by BIA/Kelsey, 29 percent of SMBs offer some type of program and…continue reading …

Social Sharing for Local Business

Social sharing is not just for fun anymore, it’s being used more and more by millennials who share content about the local businesses they frequent. This movement is due in large part to advances in mobile device technology, like better cameras, larger screens and the ability to transfer and stream larger files. In a recent…continue reading …