What the VSBs are Doing About Marketing

In the latest spotlight report of Wave 18 of BIA/Kelsey’s Local Commerce Monitor survey of small and medium businesses, the behaviors and attitudes of very small businesses (VSBs) were examined. VSBs are categorized as businesses with 2-9 employees. Highlights from the study include: Often seen as the “pre-teens” of the SMB world, VSBs dabble in…continue reading …

Customer Experience Most Exciting Opportunity for Marketers in 2015

What do marketers see as the most exciting opportunity in 2015? With all the buzz about the importance of content and mobile marketing these days, the answer is somewhat surprising. According to the latest report by Econsultancy and Adobe, customer experience is the highest priority for the more than 6,000 marketing, digital and e-commerce professionals…continue reading …

Let Your Fingers Do the Walking Say Home and Trade Services SMBs

New research by BIA/Kelsey shows that small and medium sized businesses (SMBs) in the Home and Trade Services vertical still rely heavily on newspapers for the bulk of their advertising and promotions. A large portion of their ad dollars also goes to print yellow pages and direct mail. In fact, they were the only vertical…continue reading …

New Debrief Analyzes Why Consumers Open Brand Emails

A recent survey by MarketingCharts probed to find out what motivates consumers to open brand emails to get a better handle on how to improve open rates. The research team approached the subject from three angles: An overview of the influence of email on consumers today U.S. consumers’ attitudes toward email marketing Analysis of reasons consumers…continue reading …