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Michelle Johnson

Articles by Michelle Johnson

Largest Bank in the U.S. Partners to Offer Alternative Small Business Lending

With alternative programs abundantly available, small business lending today...

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Survey Shows Small Business Values Digital Marketing

Street Fight recently teamed up with Alignable, a social...

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Push Notifications Effective Among Millennials

Today’s always-on culture may pay off for retailers who...

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Social Media Usage Increased Significantly in Past 10 Years

The world today is more connected than ever thanks...

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Survey Shows TV Ads Most Influential to Consumers

According to a recent Emarys survey of 2,120 US...

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Gen X Makes Up the Largest Share of Affluent Population

According to Ipsos’ latest annual study of American affluents,...

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Study Shows Small Business Owners Spend on Marketing

In a recent interview, Brian Sutter, director of marketing...

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New Study Reveals Insight Into What Customers Expect Today

With the advent of digital technologies and the instant...

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Back to School Data Reveals Many Consumers Wait to Shop

With most children in the U.S. going back to...

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How Can Technology Companies Improve the Purchasing Process of SMBs?

What are the top ways technology companies can help...

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What is the Evolution of Video for SMBs?

According to a recent article from BIA/Kelsey, more small...

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Loyalty Programs Beneficial to SMBs

These days, it seems like virtually every business has...

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Social Sharing for Local Business

Social sharing is not just for fun anymore, it’s...

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Positive Outlook for Mobile Ad Experiences

According to recent research, display ad spending for mobile...

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Marketers Striving to Figure out Successful Digital Strategies

A new survey of 89 marketers by Forrester Research...

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SMS Largest Revenue Generator in Mobile Marketing

Everywhere you look today, it seems everyone has a...

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What do Consumers Think Makes an Ideal Customer Experience?

The Economist Intelligence Unit (EIU) recently conducted a study...

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Mobile Ad Spending to Rise to 72% by 2019

The latest forecast on digital ad spending by eMarketer...

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Locally-Focused Marketing Predicted the Next Big Thing

With more than 91 percent of mobile users stating...

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How to Add Wearable Tech to Your Marketing Mix

With 45 percent of Internet-savvy adults in the U.S....

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What the VSBs are Doing About Marketing

In the latest spotlight report of Wave 18 of...

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