Five Trends in Digital Marketing for 2015

As a small business owner, what digital marketing should you incorporate into your marketing mix for 2015? A recent Small Business Trends article nicely summarized the trends that will help you reach customers on the channels they prefer most. Those trends are as follows: Multi-touch attribution – Getting a multi-touch attribution system in place will…continue reading …

All of Your Cards on One Coin

In the electronic age of PayPal, mobile devices, credit and debit cards, carrying cash is becoming rarer. Even rarer are establishments who don’t accept credit or debit cards. But, what if you could replace all of that plastic bulking up your wallet with one device? Suppose you could also use that device with peace of…continue reading …

SMBs Leveraging Facebook Video Capabilities

Social media giant Facebook recently reported that video postings by small-to-medium-sized companies (SMBs) has tripled since 2013. In fact, in the month of September alone, 800,000 SMBs posted over three million videos to the social network. Also, Facebook reported that of the three million videos, 84 percent were uploaded by SMBs outside of the U.S….continue reading …

Search Marketing Important to Higher-Spending SMBs

According to a recent study by BIAKelsey, a research company specializing in the local advertising marketplace, a large majority of higher-spending small and medium-sized businesses are making search marketing a top priority. Also known as SMB Plus Spenders, this group spends at least $25k annually on advertising and marketing efforts. Additionally and in the context…continue reading …

Skeptical SBOs Rely on Vendor Reviews

A September 2014 study by The Alternative Board revealed that 46 percent of small business owners (SBOs) across the globe are most interested in what other business owners think about a vendor when choosing one for their own business operations. Other respondents found opinions from these sources most useful: Their staff/employees – 27 percent The…continue reading …