Consumers Becoming More Receptive to Mobile Ads

A new report titled the “3rd Annual U.S. Mobile Path-to-Purchase Study” revealed that mobile phone users are becoming more receptive to mobile ads depending on the content. The results of the study, a joint effort by xAd and Telmetrics, are based on findings from an online survey of 2,000 smartphone and tablet users in the…continue reading …

Performance Tops the List of What Users Want in a Website

In “The State of the User Experience” report, Limelight Networks surveyed 1,115 consumers from varying demographics and educational backgrounds to find out what they valued most in a website. Additionally, 63 percent of respondents said they spend a substantial amount of their personal time online. The study revealed that it wasn’t fresh content or even…continue reading …

Small Businesses Confident About 2014 and Beyond

A recent survey of 1,105 small business owners found that they are extremely positive about their ventures and what the future holds for them. The survey conducted by Manta, an online community for small business owners, also found that the millennial generation, persons born between 1980 and 2000, are now blossoming as entrepreneurs themselves. In…continue reading …

Recent Debrief Examines the Effectiveness of Advertising Channels

It’s common knowledge nowadays that many marketers are earmarking a portion of their advertising budgets for digital advertising. In fact, many CMOs predict companies will devote three-quarters of their marketing spend on digital advertising in the near future. But is this indicative of how much online advertising really influences purchasing decisions? The latest Marketing Debrief…continue reading …