Positive Outlook for Mobile Ad Experiences

According to recent research, display ad spending for mobile is predicted to be equal to display ad spending for desktop this year. In addition, mobile ads are expected to make up three-quarters of all digital ads by 2019. With mobile becoming the format of choice, it would stand to reason that the user experience would…continue reading …

Marketers Striving to Figure out Successful Digital Strategies

A new survey of 89 marketers by Forrester Research revealed that a large majority of respondents are still struggling to figure out which digital marketing strategies are the most beneficial in increasing their company’s bottom line. When asked about their biggest challenges, 50 percent of respondents answered that securing budget to try new things was…continue reading …

What do Consumers Think Makes an Ideal Customer Experience?

The Economist Intelligence Unit (EIU) recently conducted a study to find out how consumers define their ideal customer experience. The EIU surveyed 2,403 consumers ranging from 18-65 years of age from across the globe. At the same time, 491 senior executives were surveyed to find out what they believed was preventing their companies from providing…continue reading …

Mobile Ad Spending to Rise to 72% by 2019

The latest forecast on digital ad spending by eMarketer predicts that mobile will account for 72 percent by 2019. The forecast is based on the company’s approach that takes into account both worldwide and local trends in the economy, population, technology, consumer behavior and other trends. The following statistics help to support this prediction: Mobile…continue reading …