Survey Says Women Respond Positively to Femvertising

According to recent survey by SheKnows, an award-winning women’s lifestyle media platform company, 52 percent of women polled admitted they’d purchase products from companies who portray women favorably in their advertising. Of the 628 women polled, 43 percent said female empowerment ads made them feel good about supporting the brand. Additionally, 45 percent admitted to…continue reading …

The State of Independent Workers in the U.S. Today

The MBO Partners State of Independence Report was recently released for the fourth consecutive year. The survey examined the attitudes of the 17.9 million independent workers – self-employed, independent contractors and freelancers – who are working 15 or more hours per week in the U.S. today. The number of independent workers is up 1.2 percent…continue reading …

How Small Businesses are Using Technology

Recently, Verizon and Small Business Trends conducted a joint survey to see how small businesses are using technology. Although the sample size was small — only business owners in the Philadelphia area were surveyed — the results were interesting. Respondents admitted to taking calls from customers outside of traditional work hours — during a funeral, while attending…continue reading …

Digital Ad Spending Up 6.2 Percent in Q2

In their latest study Kantar Media, an advertising and marketing research company, found that online advertising spending in Q2 grew by 6.2 percent, which can be attributed to budget increases for financial, retail and local service marketers. Additionally, digital ad spending in Q2 surpassed overall U.S. advertising spending, which increased just 0.7 percent to a…continue reading …