Search Marketing Important to Higher-Spending SMBs

According to a recent study by BIAKelsey, a research company specializing in the local advertising marketplace, a large majority of higher-spending small and medium-sized businesses are making search marketing a top priority. Also known as SMB Plus Spenders, this group spends at least $25k annually on advertising and marketing efforts. Additionally and in the context…continue reading …

Skeptical SBOs Rely on Vendor Reviews

A September 2014 study by The Alternative Board revealed that 46 percent of small business owners (SBOs) across the globe are most interested in what other business owners think about a vendor when choosing one for their own business operations. Other respondents found opinions from these sources most useful: Their staff/employees – 27 percent The…continue reading …

Holiday 2014 Spending Expected to Rise Slightly

According to a recent Gallup poll, Americans estimate they will spend around $781 this holiday season. This is a 4 percent rise from last year with predictions in November 2013 around $704. During the height of the recession (2008-2009), consumer predictions of holiday spending were around $618 and $638 respectively. While the rise is definitely…continue reading …

Survey Says Women Respond Positively to “Femvertising”

According to recent survey by SheKnows, an award-winning women’s lifestyle media platform company, 52 percent of women polled admitted they’d purchase products from companies who portray women favorably in their advertising. Of the 628 women polled, 43 percent said female empowerment ads made them feel good about supporting the brand. Additionally, 45 percent admitted to…continue reading …

The State of Independent Workers in the U.S. Today

The MBO Partners State of Independence Report was recently released for the fourth consecutive year. The survey examined the attitudes of the 17.9 million independent workers – self-employed, independent contractors and freelancers – who are working 15 or more hours per week in the U.S. today. The number of independent workers is up 1.2 percent…continue reading …