New Debrief Analyzes Why Consumers Open Brand Emails

A recent survey by MarketingCharts probed to find out what motivates consumers to open brand emails to get a better handle on how to improve open rates. The research team approached the subject from three angles: An overview of the influence of email on consumers today U.S. consumers’ attitudes toward email marketing Analysis of reasons consumers…continue reading …

Small Business Trends for the New Year

What are the most important small business trends entrepreneurs should be on the lookout for in 2015? SmallBizTrends compiled the following list of 10 trends they believe will shape the economy this year: Hiring freelancers: The shift will move from having full-time employees on the payroll to hiring temporary workers for project-based work. Telecommuters: Small…continue reading …

Five Trends in Digital Marketing for 2015

As a small business owner, what digital marketing should you incorporate into your marketing mix for 2015? A recent Small Business Trends article nicely summarized the trends that will help you reach customers on the channels they prefer most. Those trends are as follows: Multi-touch attribution – Getting a multi-touch attribution system in place will…continue reading …

All of Your Cards on One Coin

In the electronic age of PayPal, mobile devices, credit and debit cards, carrying cash is becoming rarer. Even rarer are establishments who don’t accept credit or debit cards. But, what if you could replace all of that plastic bulking up your wallet with one device? Suppose you could also use that device with peace of…continue reading …