Loyalty Programs Beneficial to SMBs

These days, it seems like virtually every business has a discount or rewards program. No longer just reserved for the big box stores and large businesses, small businesses are now getting into the loyalty program game. In fact, according to a recent report by BIA/Kelsey, 29 percent of SMBs offer some type of program and…continue reading …

Social Sharing for Local Business

Social sharing is not just for fun anymore, it’s being used more and more by millennials who share content about the local businesses they frequent. This movement is due in large part to advances in mobile device technology, like better cameras, larger screens and the ability to transfer and stream larger files. In a recent…continue reading …

Positive Outlook for Mobile Ad Experiences

According to recent research, display ad spending for mobile is predicted to be equal to display ad spending for desktop this year. In addition, mobile ads are expected to make up three-quarters of all digital ads by 2019. With mobile becoming the format of choice, it would stand to reason that the user experience would…continue reading …

Marketers Striving to Figure out Successful Digital Strategies

A new survey of 89 marketers by Forrester Research revealed that a large majority of respondents are still struggling to figure out which digital marketing strategies are the most beneficial in increasing their company’s bottom line. When asked about their biggest challenges, 50 percent of respondents answered that securing budget to try new things was…continue reading …