Small Businesses Confident About 2014 and Beyond

A recent survey of 1,105 small business owners found that they are extremely positive about their ventures and what the future holds for them. The survey conducted by Manta, an online community for small business owners, also found that the millennial generation, persons born between 1980 and 2000, are now blossoming as entrepreneurs themselves. In…continue reading …

Recent Debrief Examines the Effectiveness of Advertising Channels

It’s common knowledge nowadays that many marketers are earmarking a portion of their advertising budgets for digital advertising. In fact, many CMOs predict companies will devote three-quarters of their marketing spend on digital advertising in the near future. But is this indicative of how much online advertising really influences purchasing decisions? The latest Marketing Debrief…continue reading …

Gallup Report on Social Media Flawed

Gallup, the research company renowned for polling U.S. consumers, was recently criticized for reporting on the “State of American Consumer” using outdated information. In his blog post, Christopher Heine, writer for AdWeek, slammed Gallup for using information from 2012 to measure the impact of social media on U.S. consumers’ purchasing decisions. The report claimed that 62…continue reading …

MarketingCharts Debrief on How to Reach Baby Boomers

To prepare their latest debrief, MarketingCharts collaborated with Experian Marketing Services, Survey Monkey and other data providers to compile and analyze helpful data for marketers striving to reach Baby Boomers through online and offline advertising. The debrief features 20 charts and tables and presents insights for marketers from three perspectives: By providing demographic data about…continue reading …

Women Entrepreneurs Optimistic About the Future

In their recent report, Bank of America found that small business owners, especially women, are optimistic about the future. According to the Spring 2014 BOA Small Business Owner Report, two out of five female respondents have launched businesses in the past five years. Although respondents indicated that most of these businesses got off to rocky…continue reading …