Mobile Ad Spending to Rise to 72% by 2019

The latest forecast on digital ad spending by eMarketer predicts that mobile will account for 72 percent by 2019. The forecast is based on the company’s approach that takes into account both worldwide and local trends in the economy, population, technology, consumer behavior and other trends. The following statistics help to support this prediction: Mobile…continue reading …

How to Add Wearable Tech to Your Marketing Mix

With 45 percent of Internet-savvy adults in the U.S. already stating their interest in wearable tech devices, how many will actually begin adopting this new type of technology? That is the question on the minds of many small-to-medium business owners today. As interest in this latest tech craze continues to grow, more consumer data will…continue reading …

What the VSBs are Doing About Marketing

In the latest spotlight report of Wave 18 of BIA/Kelsey’s Local Commerce Monitor survey of small and medium businesses, the behaviors and attitudes of very small businesses (VSBs) were examined. VSBs are categorized as businesses with 2-9 employees. Highlights from the study include: Often seen as the “pre-teens” of the SMB world, VSBs dabble in…continue reading …

Customer Experience Most Exciting Opportunity for Marketers in 2015

What do marketers see as the most exciting opportunity in 2015? With all the buzz about the importance of content and mobile marketing these days, the answer is somewhat surprising. According to the latest report by Econsultancy and Adobe, customer experience is the highest priority for the more than 6,000 marketing, digital and e-commerce professionals…continue reading …