Holiday 2014 Spending Expected to Rise Slightly

According to a recent Gallup poll, Americans estimate they will spend around $781 this holiday season. This is a 4 percent rise from last year with predictions in November 2013 around $704. During the height of the recession (2008-2009), consumer predictions of holiday spending were around $618 and $638 respectively. While the rise is definitely…continue reading …

Survey Says Women Respond Positively to “Femvertising”

According to recent survey by SheKnows, an award-winning women’s lifestyle media platform company, 52 percent of women polled admitted they’d purchase products from companies who portray women favorably in their advertising. Of the 628 women polled, 43 percent said female empowerment ads made them feel good about supporting the brand. Additionally, 45 percent admitted to…continue reading …

The State of Independent Workers in the U.S. Today

The MBO Partners State of Independence Report was recently released for the fourth consecutive year. The survey examined the attitudes of the 17.9 million independent workers – self-employed, independent contractors and freelancers – who are working 15 or more hours per week in the U.S. today. The number of independent workers is up 1.2 percent…continue reading …

How Small Businesses are Using Technology

Recently, Verizon and Small Business Trends conducted a joint survey to see how small businesses are using technology. Although the sample size was small — only business owners in the Philadelphia area were surveyed — the results were interesting. Respondents admitted to taking calls from customers outside of traditional work hours — during a funeral, while attending…continue reading …