Tech Survey: Millennials are Hard to Target but Brand Loyal

Millennials are universally acknowledged as the savviest of tech users, but a recent study suggests marketers still have not found the path to their pocketbooks through those gadgets. As detailed by Search Engine Journal Contributing Editor Greg Sterling in a July 15 post at marketingland.com, the survey by software and services company SDL revealed a…continue reading …

“Mompreneurs” Increasingly Launching Startups

According to an American Express OPEN-backed study conducted earlier this year, women-owned startups are launching at a rate of nearly 1,300 a day. And like their male counterparts in entrepreneurship, the 9.1 million women who started businesses did so for myriad reasons, from pursuing a passion, to independence, to financial necessity, and beyond. But unique…continue reading …

Small Businesses Make Big Gains in Employment

Small businesses made a sizable contribution to the ranks of the employed in June, posting the largest employment gains of any size business category. The Washington Post’s J.D. Harrison reported July 3 that employment in the non-farm small business sector increased by 117,00 workers in June, the largest jobs gain in 12 months. The increase…continue reading …