Tech Survey: Millennials are Hard to Target but Brand Loyal

Millennials are universally acknowledged as the savviest of tech users, but a recent study suggests marketers still have not found the path to their pocketbooks through those gadgets. As detailed by Search Engine Journal Contributing Editor Greg Sterling in a July 15 post at marketingland.com, the survey by software and services company SDL revealed a…continue reading …

“Mompreneurs” Increasingly Launching Startups

According to an American Express OPEN-backed study conducted earlier this year, women-owned startups are launching at a rate of nearly 1,300 a day. And like their male counterparts in entrepreneurship, the 9.1 million women who started businesses did so for myriad reasons, from pursuing a passion, to independence, to financial necessity, and beyond. But unique…continue reading …

Small Businesses Make Big Gains in Employment

Small businesses made a sizable contribution to the ranks of the employed in June, posting the largest employment gains of any size business category. The Washington Post’s J.D. Harrison reported July 3 that employment in the non-farm small business sector increased by 117,00 workers in June, the largest jobs gain in 12 months. The increase…continue reading …

Banks Again Opening Doors to Small Business Borrowers

After years of giving small business the cold shoulder, banks are again courting entrepreneurs. Business researchers released results of a study this week that showed banks are increasingly easing small business loan criteria, and giving small business owners favorable interest rates and terms. The Associated Press reported June 18 that research on small business financing…continue reading …