Snapchat Ready for Vanishing Ads

Marketing is all about getting the brand in front of as many eyes as possible as many times as possible for long as possible. It’s what makes the 30- and 60-second format of a television commercial, the glossy page of a magazine, the enormousness of a billboard and the proper placement of a website banner…continue reading …

Higher-Income Shoppers Expected to Boost Overall Holiday Spending Increase

Analysts are forecasting a jolly holiday season for retailers this year, with spending expected to reach the highest level in three years. Driving the holiday spending spree that could reach the predicted $616.9 billion are wealthy U.S.shoppers eager to take advantage of an expected round of deep price buts by retailers looking to drive sales….continue reading …