News Sign Poster

USDA Unveils Private Equity Investment Program for Rural Small Business

The U.S. Department of Agriculture has had a full menu of loan programs, loan guarantee programs and grant programs to spur rural business development and innovation. But what was missing was a means to deliver equity capital to rural small businesses. That changed this week, when the agency added yet another course to its buffet…continue reading …

News Sign Poster

Older Shoppers Leveraging Mobile Technology

Is the older generation really out of touch, stuck in their ways and afraid of technology? Maybe not – says recent research. In a survey conducted by Thrive Analytics, more seasoned consumers are taking advantage of mobile technology while shopping. In January 2014, 1,058 smart phone users were surveyed  including respondents from four age groups:…continue reading …

News Sign Poster

Facebook is the Number 1 Mobile App When it Comes to Writing Local Reviews

A new survey and associated infographic released by Media Mosaic has identified seven key mobile media trends in 2014, revealing that the ongoing trend in mobile search by local consumers has become so popular that generational lines have been slashed. What’s more, the trend shows that mobile platforms appear to be significantly local. Consumers who…continue reading …

News Sign Poster

New Survey Reveals Deep Distrust in Ads

According to a newly released survey by YouGov, only 3 percent of Americans completely trust the ads they see, read, or hear, with 11 percent not trusting them at all. In fact, among American adults exposed to advertising at least once a month, 37 percent find those ads to be fairly dishonest and 7 percent…continue reading …