5 SEO Predictions for 2015

5 SEO Predictions for Local Business Owners in 2015

If the turbulence of animals (pandas, penguins, pigeons, oh my) from Google in 2014 was any indication to what the future holds, then local business owners are bracing themselves for another year of uncertainty and confusion. Which is why predicting changes to SEO and search engines is akin to predicting the weather.  You can see…continue reading …

matt-cutts-rawr

Matt Cutts: Why Every Business Owner Online Should Know Who He Is

If you own a business that gets referrals from search engines, most notably Google, then you should get to know the man who goes by the name of Matt Cutts.  In the SEO world of experts, pundits and gurus, Mr. Cutts sits on top of the search engine food chain as the head of Google’s web spam team. …continue reading …

building blocks

Small Business SEO Ranking Factors for 2014

Searchmetrics has released their Ranking Factors Study for 2014 based on the calculations they did with their own data set. While analysis of data and trends helps business owners understand and set a barometer for their SEO efforts, remember correlation does not imply causation, because not anyone outside of Google engineers can truly know what…continue reading …

seo_detective

SEO Problems: Be Your Own Detective!

So your website traffic has significantly gone down, and you are at a loss for ideas.  You are busy running your business and its daily operations, and don’t have time to try and figure out what happened.  Your SEO “experts” that you hired are telling you 10 different things and claiming that it definitely wasn’t their fault…continue reading …