barnacle-seo-boat

The Local Business Guide to Barnacle SEO: Hitch Your Wagon to a Star

Many small local businesses are being inundated by advice to build links, write content, and become more sociable online. Don’t get me wrong, all of these tactics are wonderful, long-term practices that will usually reap rewards for your website. There are things, however, that a business owner can do in addition to all these things,…continue reading …

google-fetch-dog

Fetch, Google, Fetch – Good Boy! (Google’s Fetch and Render Tool)

On Tuesday, May 27th, 2014, Google released a new tool in its webmaster tools arsenal.  This new “fetch and render” tool allows webmasters, owners, and web developers to get a visual representation of what their site looks like through the eyes Google. This tool is helpful, because more and more websites are using dynamic scripts…continue reading …

essential-seo-terms

6 MORE Essential SEO Terms Every Business Owner Should Know

With the everchanging landscape of SEO the past couple of years, business owners must now know more than the seven essential seo terms we published back in 2012.  Google has gone through major iterations of how they calculate and rank websites, and that has caused SEO “experts” to redefine their new selling tactics. Knowing what…continue reading …

Beware of the Disavow Link Tool Experts

Google’s Penguin algorithm has been in place for nearly two years and in that time, we have witnessed numerous sites that have been hit for less-than-savory backlink tactics and practices. In those two years, we’ve seen small businesses that had trusted their SEO companies get de-indexed and had their presence on Google’s search results page…continue reading …

Number 1 in Google

Don’t Spend Your Time Worrying about Google Search Results

As a small business owner, you probably get 100 emails a week from SEO specialists telling you that your ticket to untold riches will only come if you are ranked number 1 in Google search results.  While there is some value to that, it is far from the be-all and end-all of your digital marketing…continue reading …