building blocks

Small Business SEO Ranking Factors for 2014

Searchmetrics has released their Ranking Factors Study for 2014 based on the calculations they did with their own data set. While analysis of data and trends helps business owners understand and set a barometer for their SEO efforts, remember correlation does not imply causation, because not anyone outside of Google engineers can truly know what…continue reading …

seo_detective

SEO Problems: Be Your Own Detective!

So your website traffic has significantly gone down, and you are at a loss for ideas.  You are busy running your business and its daily operations, and don’t have time to try and figure out what happened.  Your SEO “experts” that you hired are telling you 10 different things and claiming that it definitely wasn’t their fault…continue reading …

barnacle-seo-boat

The Local Business Guide to Barnacle SEO: Hitch Your Wagon to a Star

Many small local businesses are being inundated by advice to build links, write content, and become more sociable online. Don’t get me wrong, all of these tactics are wonderful, long-term practices that will usually reap rewards for your website. There are things, however, that a business owner can do in addition to all these things,…continue reading …

google-fetch-dog

Fetch, Google, Fetch – Good Boy! (Google’s Fetch and Render Tool)

On Tuesday, May 27th, 2014, Google released a new tool in its webmaster tools arsenal.  This new “fetch and render” tool allows webmasters, owners, and web developers to get a visual representation of what their site looks like through the eyes Google. This tool is helpful, because more and more websites are using dynamic scripts…continue reading …

essential-seo-terms

6 MORE Essential SEO Terms Every Business Owner Should Know

With the everchanging landscape of SEO the past couple of years, business owners must now know more than the seven essential seo terms we published back in 2012.  Google has gone through major iterations of how they calculate and rank websites, and that has caused SEO “experts” to redefine their new selling tactics. Knowing what…continue reading …