susanhollar-office

Digital Marketing Proves Successful for Local Dentist

In this day and age, most small businesses and service providers have found success using digital marketing as the basis of their campaigns. As a result, more and more money is being invested into the web-based side of marketing. The dental field is no exception in this. They are, in fact flourishing with this medium…continue reading …

5 SEO Predictions for 2015

5 SEO Predictions for Local Business Owners in 2015

If the turbulence of animals (pandas, penguins, pigeons, oh my) from Google in 2014 was any indication to what the future holds, then local business owners are bracing themselves for another year of uncertainty and confusion. Which is why predicting changes to SEO and search engines is akin to predicting the weather.  You can see…continue reading …

matt-cutts-rawr

Matt Cutts: Why Every Business Owner Online Should Know Who He Is

If you own a business that gets referrals from search engines, most notably Google, then you should get to know the man who goes by the name of Matt Cutts.  In the SEO world of experts, pundits and gurus, Mr. Cutts sits on top of the search engine food chain as the head of Google’s web spam team. …continue reading …

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Small Business SEO Ranking Factors for 2014

Searchmetrics has released their Ranking Factors Study for 2014 based on the calculations they did with their own data set. While analysis of data and trends helps business owners understand and set a barometer for their SEO efforts, remember correlation does not imply causation, because not anyone outside of Google engineers can truly know what…continue reading …