In our ceaseless quest to bring you the best tips on online marketing for your local business, we here at the Dex Media blog follow blogs by many consultants, researchers and journalists in the local marketing space. Here’s a list (in no particular order) of the best we’ve found for keeping up with the ever-changing scene in local online marketing.
Local SEO Guide (Andrew Shotland)
SEO and SEM consultant Shotland is highly knowledgeable on local online marketing and speaks his mind (recent headline: You Just Can’t Trust Google Maps, At This Point, To Produce Either Relevant Or Accurate Results When Much Of It Is Just Pure Spam.). His site is a good barometer of what’s controversial in the local online world—or what controversy Shotland is stirring up.
Local Media Watch (BIA/Kelsey)
A consultant for corporate players in local advertising, BIA/Kelsey’s blog is an authoritative source for what’s new in local media, news often generated by its own research studies and conferences. See also the Local Onliner blog from BIA/Kelsey VP Peter Krasilovsky.
Screenwerk (Greg Sterling)
Sterling, an offline/online marketing consultant, closely follows the companies in the local search space, from the mainline directory publishers to Facebook and Yelp to start-ups. His blog (and articles for Search Engine Land) is a good spot for keeping up with new product offerings and other corporate developments, as well as general trends.
This site aims to be a news source for professionals, and a check of its local channel will give you a thorough rundown of trends and developments in local internet marketing. Many respected consultants in the field contribute articles, too.
A very plugged-in news site, research firm and conference organizer, Street Fight is particularly good on how digital marketing is playing out for brick-and-mortar retailing.
A news and advice site that covers small business marketing in general but with a special focus on local online marketing. Posts are written in an accessible and hands-on style with a small biz audience in mind.
The Moz Blog (Rand Fishkin, David Mihm and others)
This blog from a marketing software company is mostly aimed at search consultants but worth scanning for cutting edge, yet nuts and bolts advice on optimizing websites and search. David Mihm’s annual Local Search Ranking Factors survey is an authoritative look at how the search engines handle listings for local businesses. Rand Fishkin’s Whiteboard Friday videos are entertaining and educational about local online marketing.
A consultant, conference organizer and often a thought leader in the field, Blumenthal is a particularly close follower of new developments in Google’s local search offering—when the often stealthy search giant rolls out something like review snippets, Blumenthal is all over it.
Strong on email marketing, this blog has a big-company focus but you’ll still pick up many useful tips and insights into email and other marketing platforms.
A kind of blog of blogs, this site pulls together writing from marketing experts from all over, with an emphasis on practical advice on digital marketing for small business.
If you want to pick one source to keep up with how to market your business through social media, this is it. The focus isn’t on local marketing per se but is loaded with advice for small business, particularly social media newbies. If you want to get more hands-on with social media, we also like the blog from social publishing tool company Buffer.
Not in news and information overload yet?
Check out these local marketing blogs from consultants:
And for a broader look at trends in small business marketing, we can also recommend:
Got other blogs or sites you follow for news and advice? Let us know with a comment.