Advertising Advice

Whether it’s free or paid, advertising your business is a strategic part of your overall marketing plan. These blog posts by our subject matter experts touch on what’s happening in local advertising. Mobile, print, online, radio, TV, direct mail, email, offers… how are you using these types of advertising?

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Dynamic Sitelinks – Free Clicks with a Catch

Google has made a number of improvements to their ad sitelinks extensions since they launched in 2009. Many of those changes have been cosmetic, including one-line text links, larger text sizes, text snippets, and more. All of this has been in the service of driving more clicks to Google advertisers. Their latest update not only offers potential improvements…continue reading …

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AdCenter Feature Catch-Up: Matching the Competition

Bing recently made some announcements that bring their feature set a little closer to what Google offers. They’ve improved several areas, including tweaks to geographical targeting, bid suggestions, and keyword delivery statuses. These changes may seem minor, but they could have a big impact when it comes to optimizing your AdCenter campaigns. Geographical Targeting Until recently,…continue reading …

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The Local Business Guide to Barnacle SEO: Hitch Your Wagon to a Star

Many small local businesses are being inundated by advice to build links, write content, and become more sociable online. Don’t get me wrong, all of these tactics are wonderful, long-term practices that will usually reap rewards for your website. There are things, however, that a business owner can do in addition to all these things,…continue reading …

Following Cycle

Remarketing on Twitter: It’s Okay to Follow Your Visitors

One of the core principles of advertising is proper audience targeting. Reaching out to the wrong audience is a waste of both time and budget, and can only serve to hurt the success of your campaigns. Thankfully, our options in online advertising have matured over time to offer ever more granular targeting. Twitter is no exception,…continue reading …

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Getting Started with Online Display Advertising for Local Business

Ever visited a site about cars and – hello, there’s a colorful ad inviting you down to the local gardening center to load up on mulch? How’d they know you’re a gardener!?! You’ve just seen the power of online display ads, those boxes around the edges of websites, to both attract your attention and target…continue reading …