Advertising Advice

Whether it’s free or paid, advertising your business is a strategic part of your overall marketing plan. These blog posts by our subject matter experts touch on what’s happening in local advertising. Mobile, print, online, radio, TV, direct mail, email, offers… how are you using these types of advertising?

bland_brand

Is Your Brand too Bland? Avoid These Pitfalls of “Wallpaper Copywriting”

Building a brand is hard work. You have to figure out just what it is about your business that sets it apart from the others, and then you have to convey that information to customers (and potential customers) in a way that’s catchy and memorable. Unfortunately, a lot of business owners are perfectly content to…continue reading …

Display Advertising

FAQ – Display Advertising and Small Businesses

What are Display Ads? There are different types of display ads. Display ads can be in image format, in text format, in rich media or video ads that are shown on Google’s display network. When to Use Display Ads? Brand! Brand! Brand! Display ads are best for branding recognition purposes. They do not convert as…continue reading …

Dentist Chair

Online Advertising Tips for Dentists

The choices you make when you run ads online can mean the difference between expanding your business or learning a costly lesson. Every campaign is as unique as its target audience, and this is very true for dentists who want to run online advertising. Starting with these basic tips, you should be able to avoid wasting budget…continue reading …

Gavel and Keyboard

How to Keep Your Attorney Ads Legal

Given the ubiquity of advertising for lawyers on TV, billboards, radio, and everywhere else, you might be surprised to learn that it’s only been legal for attorneys to advertise since the late 1970s. In Bates v. State Bar of Arizona, the Supreme Court ruled that restrictions on advertisements for legal services violated the First Amendment, but understandably…continue reading …