Advertising Advice

Whether it’s free or paid, advertising your business is a strategic part of your overall marketing plan. These blog posts by our subject matter experts touch on what’s happening in local advertising. Mobile, print, online, radio, TV, direct mail, email, offers… how are you using these types of advertising?

Seasons Illustrated by Trees

Using Seasonal Data to Boost Your Online Ads

It can sometimes be tempting to let your online advertising campaigns run on auto-pilot, especially when they seem to be performing well. You should always try to resist that urge, though, because your competition may be ready to take advantage of any opportunities that may arise while you rest on your laurels. Such opportunities are often…continue reading …

Detail of Photo by Sergei Zolkin from Unsplash

How to Find Free Stock Photos That Look Like Paid

Your usual choices on free stock photography sites: pictures of dollar signs falling from the sky, close-ups on two hands shaking, or models who look so perfect in their perfect surroundings they may actually be pod people from Invasion of the Body Snatchers. So we are beholden to Plato Web Design and Red Website Design for…continue reading …

How SMBs Spend Their Advertising and Marketing Dollars

Do It For Me/Do It With Me Advertising and Marketing for SMBs

Running your business is more than a full-time job for a business owner. It can keep a whole team of people busy. Taking care of clients, appointments, products, purchasing, finances, regulations, facilities… the list is endless. It’s no wonder that more and more SMBs are choosing marketing partners who can help them with advertising and lead…continue reading …

bland_brand

Is Your Brand too Bland? Avoid These Pitfalls of “Wallpaper Copywriting”

Building a brand is hard work. You have to figure out just what it is about your business that sets it apart from the others, and then you have to convey that information to customers (and potential customers) in a way that’s catchy and memorable. Unfortunately, a lot of business owners are perfectly content to…continue reading …