Advertising Advice

Whether it’s free or paid, advertising your business is a strategic part of your overall marketing plan. These blog posts by our subject matter experts touch on what’s happening in local advertising. Mobile, print, online, radio, TV, direct mail, email, offers… how are you using these types of advertising?

Old School - Throwback Thursday

Dex Media #ThrowbackThursday Local Marketing Advice

For a Dex Media Throwback Thursday event, we’ve decided to highlight our timeless articles that apply just as much in 2014 or 2015 as they did when they were originally written. Advertising Business Sign Basics – This article from 2012 points out that regardless of changes in technology, a good sign on your brick and…continue reading …


AdWords Callouts: Expand your Ad Space

Last July I posted about the ever-shifting size and shape of Google text ads. Last week Google introduced another feature that follows this trend: callout extensions. Much like phone and sitelink extensions, callout extensions give you the opportunity to create a larger ad with a higher likelihood of conversion. But they also offer the chance to try a…continue reading …

Hit Your Goals with Twitter

The Benefits of Twitter Advertising for Your Business

Has your business considered using Twitter ads? Earlier in the month Twitter revamped their advertising interface by making it easier for marketers and business owners to set up and launch campaigns. If you are a newcomer to Twitter ads or an experienced user, the new system is easier now with clearer campaign objectives and step-by-step instructions….continue reading …