Blogging Advice

These posts cover the fine art of blogging, especially as it relates to marketing your business. As with every type of marketing, some strategies will prove more effective than others. Blogging is a great way to set your business apart from the competition, establish yourself as an authority in your field, and increase the leads you get from your website.

2014 Ahead

The Best of the Dex Media Blog 2014

As 2014 comes to an end, it is time to reflect and see what the year meant for local businesses. Let’s take a look at the Dex Media blog posts that resonated most with our readers. January is always filled with predictions and reflections and our blog was no different. In 5 Ways to Improve Your Online…continue reading …

Old School - Throwback Thursday

Dex Media #ThrowbackThursday Local Marketing Advice

For a Dex Media Throwback Thursday event, we’ve decided to highlight our timeless articles that apply just as much in 2014 or 2015 as they did when they were originally written. Advertising Business Sign Basics – This article from 2012 points out that regardless of changes in technology, a good sign on your brick and…continue reading …

What-Not-To-Write-On-The-Company-Blog

Top Tips for Better Business Blogging

While many businesses take on the personality of their owners, business blogging and personal blogging usually require different strategies because of the difference in topic, audience and visibility. Business blogging can have personality, but to be effective, it must also employ a strategy. On your personal blog, the audience may or may not have a vested…continue reading …

spam-keyboard

10 Flavors of Comment Spam

If you blog, you’ve undoubtedly run into the problem of comment spam. Basically, this is when disingenuous marketers attempt to trick you into providing backlinks to their website by inundating your comment section with vague, odd, meaningless, or downright baffling messages. I’ve written previously about how to protect your blog from these types of comments….continue reading …

The Great Divide in Content Marketing

What You Should Expect from Content Marketing [Infographic]

Are your content marketing efforts floundering because you’re not getting the results you should or are you not expecting realistic results? Check out these statistics about content marketing and give your strategy (and goals) another look. You may need to adjust your expectations. A thought to keep in mind: even when visitors to your website or blog only…continue reading …