Blogging Advice

These posts cover the fine art of blogging, especially as it relates to marketing your business. As with every type of marketing, some strategies will prove more effective than others. Blogging is a great way to set your business apart from the competition, establish yourself as an authority in your field, and increase the leads you get from your website.

Is Guest Blogging Dead?

Is Guest Blogging Dead? (Spoiler: No, It’s Not)

So back in January, Matt Cutts (Google’s Webspam Team Leader and Resident Gadfly) posted a rather controversial article on his personal blog entitled “The Decay and Fall of Guest Blogging.” His premise was that guest blogging, which was once a respectable practice, was now being abused by black hat SEOs to inundate blogs with low-quality…continue reading …

Just Say No to Content Spinning

Just Say No to Content Spinning

Let’s cut to the chase. Content spinning is bad. Bad! If you’re currently doing it, stop. If you’re thinking about doing it, don’t. If you don’t know what I’m talking about, then read on. What Is Content Spinning? Back in the olden days (well, the mid-late 1990s), search engine algorithms were relatively simple. Unfortunately, the…continue reading …