Blogging Advice

These posts cover the fine art of blogging, especially as it relates to marketing your business. As with every type of marketing, some strategies will prove more effective than others. Blogging is a great way to set your business apart from the competition, establish yourself as an authority in your field, and increase the leads you get from your website.

friendly plumber

Plumbers: Build Trust and Engage Your Customers with Content Marketing

When plumbers are marketing their business, they usually focus on being found first—either in the phone book or online. The scenario that comes to mind is the hapless homeowner, scrambling to call a plumber as water spews from a broken pipe. There’s no time to read reviews, no time to ask family and friends for…continue reading …

istock vince vaughn stock photos

How to Avoid Lame Images in Your Blog

A colleague of mine coined the word “iStockian” to describe stock images that were so ridiculous and cheesy, they came back around to being good again. The PR people of Vince Vaughn’s new movie clearly had iStockian imagery in mind when they released these amazing Photoshopped stock-style images of Vince Vaughn, Dave Franco and Tom Wilkinson to promote Unfinished…continue reading …

5 Ways to Reign Over Your Content Marketing

5 Ways to Reign Over Your Content Marketing [Infographic]

There are millions of blog posts and articles published online daily, and it’s important to find ways to make your content rise above the noise. The marketing technology team over at Captora put this infographic together with 5 great tips on how you can boost your content marketing efforts to get the best results. Shore up…continue reading …

copyright lock

6 Ways to Discourage Thieves from Stealing Your Online Content

We’ve previously discussed what you can do when you discover internet thieves are pilfering your original online content and presenting it as their own. But you know, I think it was Benjamin Franklin or Kanye West who once said “An ounce of prevention is worth a pound of cure.” Unfortunately, there really isn’t a method…continue reading …

blog post title

74 Clever Blog Post Title Templates That Work [Infographic]

I believe it was celebrated 19th century Shakespearean actor Edmund Kean who said, “Dying is easy. Blog post titles are difficult.” Truly a visionary, that man. But he did have a point. Putting together a snazzy blog post title that grabs your readers’ attention *and* makes the search engines happy can be a real challenge….continue reading …