Business Websites

There’s a lot more to having a website than just publishing some information online about what your company does. Learn from our experts how you can improve your website, how to avoid mistakes and search engine penalties, and all the aspects of having and maintaining your business website.

Get along with Google Penguin

Linkbuilding in 2015 – 12 Ways to Win

Or How to Get Along With Google Penguin Ever since Google announced its Penguin algorithm update in April 2012, small business website owners have been told all sorts of tales about the perils of linkbuilding. As with many cautionary tales, it looks like the pendulum has swung a bit far in reaction. Fearing the dreaded “penalties”…continue reading …

Businessman in office with computer and fan cooling off

5 Things Your HVAC Website Needs

Let’s be honest. People don’t visit air conditioner contractor websites because they’re fun. When someone clicks over to your site from Google, it’s because they need something. And if they don’t find it quickly and easily, there’s a good chance they’ll be clicking over to your competitors. Here are 5 things no HVAC website should…continue reading …

Lessons from #1 Ranked HVAC Company Sites

Lessons from #1 Ranked HVAC Company Sites

A #1 rank in local search doesn’t mean a business has Won the Internet. But it shows that the business sure must know what it’s doing in local online marketing, given the long list of “ranking factors” Google applies to pick the winners. They look at everything from the quality of the website to the amount…continue reading …

Detail of Photo by Sergei Zolkin from Unsplash

How to Find Free Stock Photos That Look Like Paid

Your usual choices on free stock photography sites: pictures of dollar signs falling from the sky, close-ups on two hands shaking, or models who look so perfect in their perfect surroundings they may actually be pod people from Invasion of the Body Snatchers. So we are beholden to Plato Web Design and Red Website Design for…continue reading …

Who is Your Competition?

Your Competition May Not Be Who You Think

My partners and I did most of our own marketing and advertising for our computer service and web design company, and we thought we had a pretty good idea who our closest competitors were. We knew which other companies in the area provided essentially the same services that we did, and about how much they charged…continue reading …