Business Websites

There’s a lot more to having a website than just publishing some information online about what your company does. Learn from our experts how you can improve your website, how to avoid mistakes and search engine penalties, and all the aspects of having and maintaining your business website.

Free Tools to Spy on Your Competitors

Free Tools to Spy On Your Competition

One of the many reasons I love the Internet is the sheer number of resourceful tools that businesses have at their fingertips.  Before the advent of the Internet, if you wanted to spy on your competitors, you would either have to read public documents, play secret shopper, or shamefully rummage through their garbage. Nowadays you…continue reading …

Scary eyes of a man

Is Your Online Marketing Clever… or Creepy?

What do professional wrestlers and online marketers have in common? In a word, kayfabe. In case you’re not up on your WWE/WCW lingo, “kayfabe” is basically the fourth wall for professional wrestlers. You know all those dramatic feuds, crazy rivalries, and insane gimmicks that make professional wrestling so awesome? No? Well, bear with me because I…continue reading …

Get along with Google Penguin

Linkbuilding in 2015 – 12 Ways to Win

Or How to Get Along With Google Penguin Ever since Google announced its Penguin algorithm update in April 2012, small business website owners have been told all sorts of tales about the perils of linkbuilding. As with many cautionary tales, it looks like the pendulum has swung a bit far in reaction. Fearing the dreaded “penalties”…continue reading …

Businessman in office with computer and fan cooling off

5 Things Your HVAC Website Needs

Let’s be honest. People don’t visit air conditioner contractor websites because they’re fun. When someone clicks over to your site from Google, it’s because they need something. And if they don’t find it quickly and easily, there’s a good chance they’ll be clicking over to your competitors. Here are 5 things no HVAC website should…continue reading …