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CRM

Your customers love you. How well are you reciprocating? Good CRM shows customers you care by helping you engage and nurture these relationships without the manual back and forth you used to rely on.

Articles for CRM

Personalizing the Customer Experience – 4 Ways to Make a Better Impression

Personalizing the Customer Experience – 4 Ways to Make a Better Impression

Do you treat your lifelong friend differently from how you treat your third cousin twice removed? Of course you...

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Create Loyal Customers

Create Loyal Customers

If you still feel slightly winded and your budget is lighter from all that work you’ve done to acquire...

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Manage and Engage With Your Customer Base – Our Top Resources

Manage and Engage With Your Customer Base – Our Top Resources

It’s an age old question of just about every business owner — once a customer has found you for...

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Keep Your Customers Close – Build a Digital Database [Video]

Keep Your Customers Close – Build a Digital Database [Video]

Do you have an up-to-date list of your customers? Do you keep it on a spreadsheet or on customer...

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Appointment Software: Getting Customers to “Book Now!”

Appointment Software: Getting Customers to “Book Now!”

Your online booking software is up and running and you’re ready for clients to slot themselves into your soon-to-be-much-busier...

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Must-Have Mobile Apps For Small Businesses

Must-Have Mobile Apps For Small Businesses

Running a small business is a massive undertaking and it can be overwhelming. However, there are numerous mobile apps...

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5 Big Asks for Your Customers

5 Big Asks for Your Customers

Face-to-face, on the phone or online, every contact with a customer is an opportunity to deepen the relationship, and...

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How to Get [Good] Reviews

How to Get [Good] Reviews

You just got to get out there and actively manage the reviews and ratings online for your business, no...

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To Win Customers, Know Their “Job to Be Done”

To Win Customers, Know Their “Job to Be Done”

Interesting article in the latest Harvard Business Review argues customers have a “job to be done” and they’ll hire...

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Got Data? How to Clean Up and Organize a Customer List

Got Data? How to Clean Up and Organize a Customer List

Is this you?  Got one list of customers in your email system.  One list in your point-of-sale system. One...

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Millennials Winding Road to Purchase [Map]

Millennials Winding Road to Purchase [Map]

Every purchase is a winding road for Millennials, according to this research by Alliance Data, the card services and marketing...

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The Importance of Saying Thank You

The Importance of Saying Thank You

Recently, I ordered a running armband. It arrived — with a thank you note for my purchase. It was...

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Your Loyal Customers, Endangered Species

Your Loyal Customers, Endangered Species

Forget customer loyalty, writes consultant Richard R. Shapiro in a new book The Endangered Customer: 8 Steps to Guarantee...

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Helping Employees Take Ownership of Customer Service

Helping Employees Take Ownership of Customer Service

What does it mean to take ownership of customer service? According to Teri Yanovitch, a former trainer for Disney...

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3 Quick and Simple Customer Surveys

3 Quick and Simple Customer Surveys

Here are three surveys that will give you an excellent feel for what your customers are thinking. First let’s...

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Consumers Who Choose Clicks Over Calls for Booking

Consumers Who Choose Clicks Over Calls for Booking

First quarter, 2016, data from online booking engine Pingup shows clicking gaining on calling for appointments and reservations, especially by...

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How Do You Know the Value of a Customer?  3 Ways

How Do You Know the Value of a Customer? 3 Ways

Before you spend a buck on advertising or marketing, this is the first question: What is a new customer...

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Facebook’s Future: Your Customer Service Bot

Facebook’s Future: Your Customer Service Bot

“Bots” (noun): Automated programs that can answer customer questions, make appointments and suggest products to mobile phone users in...

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Go Claim Your Business Name on Facebook Now

Go Claim Your Business Name on Facebook Now

Probably you never noticed, but the web address (URL) of the Facebook Page for your business by default reads...

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Grab Site Visitors Before They Go

Grab Site Visitors Before They Go

“Bounce” – the saddest word in websites. It refers to visitors who take one look and exit your site...

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Customers Really Want to Call You [Infographic]

Customers Really Want to Call You [Infographic]

With all the excitement about mobile marketing, mobile websites, mobile advertising, it’s good to be reminded that the best...

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