Email Marketing Advice

nurture-with-a-narrative

Nurture Your Leads with Narrative [Infographic]

Marketing has come a long way since the days of Mad Men, the hard sell, and “Always Be Closing.” These days, successful marketing is all about storytelling. Most folks get that, but they still make the rookie mistake of casting their business as the protagonist of their stories. They focus their marketing efforts on how…continue reading …

7-data-backed-email-marketing-tips-featured

Up Your Email Marketing Game with These 7 Data-Backed Tips [Infographic]

Every 2-3 years, HubSpot (a company well known for inbound marketing software) publishes its Science of Email Marketing report. What sets this report apart from others is that it doesn’t just list numbers and set benchmarks. Instead, HubSpot highlights trends and provides pertinent data to help small businesses make the right choices for their own…continue reading …

Email-Spam

Email Marketing: Avoiding the Dreaded “Spam” Label

We’ve previously discussed the difference between legitimate email marketing and spam. Unfortunately, there are a lot of disreputable (or simply ignorant) folks out there who still think that bombarding total strangers with a virtual ton of unsolicited email is a viable marketing strategy. According to Kaspersky Lab’s annual security bulletin, spam accounted for two-thirds of…continue reading …

email marketing

Are E-Newsletters Over?

Here’s a quick answer: No. And in all likelihood, you as a small business owner should have one. Granted, everyone is inundated with email these days so on the surface it may seem that the email newsletter’s day has passed. And it’s true: Landing in a customer’s inbox doesn’t insure they’ll engage with you. But think of…continue reading …