Email Marketing Advice

Email Receipts- Mailing List Builders, Lawsuit Risks

Email Receipts: Mailing-List Builders, Lawsuit Risks

“Would you like your receipt emailed to you?” From pet shops to pastry shops, you hear that question at payment time. Many shoppers like the convenience of paperless receipts: no more purses and wallets looking like shredder bins, no more losing receipts needed for returns. For merchants, the emailed receipt is an easy-to-use, standard feature of point-of-sale…continue reading …

Email Marketing Myths

All Your Mistaken Beliefs About Email Marketing in One Infographic

Email Monks, an email design and coding shop, combed through a bunch of studies of email recipients and found 15 truths you probably believe about email marketing but don’t stand up to scrutiny. For instance… Subject line is the main reason users choose to open a message. Studies say sender name has more influence. Informative…continue reading …

Monty Python Guide to Spam

A Very Monty Python Guide to Email Spam Filters and Blacklists [Infographic]

Ever wonder why unsolicited messages came to be named after a gelatinous, vaguely meat-flavored foodstuff? Well, you have Monty Python to thank for that. In 1970, they televised this infamous sketch about a diner that includes Spam® in every dish. Since slightly more than 100% of computer nerds are also Monty Python fans, they began…continue reading …

Be an Ironman of Email Marketing

Be an Email Marketing Triathlete

Why is email marketing for a local business like a triathlon? Because your email campaigns must overcome one challenge after another: Get into email inboxes so your message can at least be seen—that means swimming the moats the email service providers build to keep out low-quality emails. Once seen, get opened—because you write compelling subject lines…continue reading …