Email Marketing Advice

Thanksgiving Black Friday 2014

Holiday Email Marketing: Get Your Timing Right

‘Tis the season for a really crowded email inbox – don’t let your holiday messaging get lost in the crowd. Email marketing firm Yesmail studied last year’s holiday campaigns by 30 name brands and came up with these email marketing tips for Halloween, Black Friday, Christmas and everything else in between. (Get your copy of…continue reading …

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Dos and Don’ts of Email Delivery [Infographic]

I recently wrote about email sender reputation and pointed out some commonly-used email practices that could actually land you on the naughty spammers list. The fine folks at VerticalResponse (an email service provider) have put together this infographic that outlines 6 of the basic dos and don’ts of email marketing. Some interesting points: Using a…continue reading …

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The Benefits of Email Marketing and Social Media Marketing [Infographic]

Marketing is full of false dichotomies, with pundits often behaving as if all the various channels are somehow mutually exclusive. You don’t have to give up print for digital, you don’t have to give up SEO for paid search, and you certainly don’t have to give up email marketing for social media. This infographic, which…continue reading …

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Spammer or Saint? What You Need to Know about Email Sender Reputation

As email spam continues to clog the arteries of the internet like so much digital cholesterol, a number of ISPs have taken drastic measures to filter it out before it ever hits the inbox. The downside to this approach is that an estimated 20 percent of legit, non-spam emails are getting tossed out with the…continue reading …