Email Marketing Advice

email-delivery-header

Dos and Don’ts of Email Delivery [Infographic]

I recently wrote about email sender reputation and pointed out some commonly-used email practices that could actually land you on the naughty spammers list. The fine folks at VerticalResponse (an email service provider) have put together this infographic that outlines 6 of the basic dos and don’ts of email marketing. Some interesting points: Using a…continue reading …

benefits-email-social-marketing-thumb

The Benefits of Email Marketing and Social Media Marketing [Infographic]

Marketing is full of false dichotomies, with pundits often behaving as if all the various channels are somehow mutually exclusive. You don’t have to give up print for digital, you don’t have to give up SEO for paid search, and you certainly don’t have to give up email marketing for social media. This infographic, which…continue reading …

angel_devil

Spammer or Saint? What You Need to Know about Email Sender Reputation

As email spam continues to clog the arteries of the internet like so much digital cholesterol, a number of ISPs have taken drastic measures to filter it out before it ever hits the inbox. The downside to this approach is that an estimated 20 percent of legit, non-spam emails are getting tossed out with the…continue reading …

SPAM

Great Moments in Marketing Spam History

Ever wonder how the term “spam” came to refer to unsolicited bulk messages? Well gather ’round, kids, and I’ll drop a little nerd history on you. In 1937, Hormel unleashed its inexplicably popular canned meat onto the world at large. They proudly dubbed this product SPAM®, which was short for (depending on whom you ask)…continue reading …