Email Marketing Advice

Can-SPAM Opt-In and Opt-Out Email Regulations

What is the CAN-SPAM Act and Why Should You Care? [This is not a joke]

If you maintain an email list of customers/clients and leads you’re no doubt aware of how effective email marketing can be and that you should be mining your email list(s) for gold. According to ExactTarget, the email marketing experts: 72% of U.S. consumers say that email marketing is the number one way they prefer to…continue reading …

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Top 20 Most Effective Holiday Subject Line Words [Infographic]

‘Tis the season for holiday email marketing. But with so many emails flooding into everyone’s inboxes, how do you convince your customers that *yours* are worth opening? Well, the folks at VerticalResponse (an email marketing company) analyzed the subject lines of thousands of emails during last year’s holiday season and made a note of the…continue reading …

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5 Tips for Optimizing Your Marketing Emails [Infographic]

In a perfect world, your customers would watch their inboxes eagerly, waiting for news, promotions and special offers from you. Unfortunately, with all that spam clogging the internet’s arteries like so much digital cholesterol, your well-meaning emails often end up lost in the shuffle. On his Quick Sprout blog, entrepreneur and digital marketing guru Neil Patel…continue reading …

Thanksgiving Black Friday 2014

Holiday Email Marketing: Get Your Timing Right

‘Tis the season for a really crowded email inbox – don’t let your holiday messaging get lost in the crowd. Email marketing firm Yesmail studied last year’s holiday campaigns by 30 name brands and came up with these email marketing tips for Halloween, Black Friday, Christmas and everything else in between. (Get your copy of…continue reading …