Email Marketing Advice

spam-explode

Great Moments in Marketing Spam History

Ever wonder how the term “spam” came to refer to unsolicited bulk messages? Well gather ’round, kids, and I’ll drop a little nerd history on you. In 1937, Hormel unleashed its inexplicably popular canned meat onto the world at large. They proudly dubbed this product SPAM®, which was short for (depending on whom you ask)…continue reading …

creepy

The Golden Rule of Online Marketing: Don’t Be Creepy!

What do professional wrestlers and internet marketers have in common? In a word, kayfabe. In case you’re not up on your WWE/WCW lingo, “kayfabe” is basically the fourth wall for professional wrestlers. You know all those dramatic feuds, crazy rivalries, and insane gimmicks that make professional wrestling so awesome? No? Well, bear with me because…continue reading …

A-B-Blocks

Simple A/B Testing to Rev Up Your Email Marketing

Two Big Truths of online marketing are 1) small changes, like changing a green button to red, can increase clicks by users, sometimes by a lot…and 2) nobody can reliably predict which small changes will produce big results. So smart online marketers are constantly testing tweaks to their email messages. You should too, and it’s…continue reading …

Mobile-Email-Message-Courtesy-MailChimp

Give Your Email Marketing Campaigns a Mobile Makeover

Those beautiful email messages you send to clients with all the lovely product shots and colorful “order now!” buttons? Take a look at them on a mobile phone. If they’re squished down to tiny print, with the images flowing off the screen and buttons sized for baby fingers then your email marketing needs a mobile…continue reading …