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Email Marketing

Your customer’s inbox is a sacred space. If you’re lucky enough to be invited in, don’t blow it with poor email marketing practices.  

Articles for Email Marketing

Looks Aren’t Everything, But Your Emails Need a Makeover

Looks Aren’t Everything, But Your Emails Need a Makeover

Think of some of the reasons you delete emails...

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Creating an Email Marketing Plan

Creating an Email Marketing Plan

First of all, congratulations. Lots of people dream about...

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Your Guide to Effective Email Marketing

Your Guide to Effective Email Marketing

Email — it’s one of the oldest and most...

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Your Holiday Emails Probably Won’t Be Read

Your Holiday Emails Probably Won’t Be Read

The marketing forecast for the 2016 holiday season? A...

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Most Effective Email You’ll Probably Send: The Welcome Message

Most Effective Email You’ll Probably Send: The Welcome Message

“Welcome” emails–the ones that go out just after a...

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Emoji Marketing for Texting, Facebook, Email…

Emoji Marketing for Texting, Facebook, Email…

The day emojis took over the world came last...

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Email Marketing for Small Business: Begin Here

Email Marketing for Small Business: Begin Here

Read this series of guides and you’re on your...

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Email Re-engagement: When They’re Just Not That Into You

Email Re-engagement: When They’re Just Not That Into You

Don’t take it personally. Many of your email subscribers...

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Save Yourself from Holiday Marketing Head Slaps

Save Yourself from Holiday Marketing Head Slaps

It’s the little details that get you. You can...

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5 Email Mistakes That Will Send You to the Spam Folder [Infographic]

5 Email Mistakes That Will Send You to the Spam Folder [Infographic]

Email marketing is a viable tactic for promoting your...

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How to Start an Email Marketing List for a Local Business

How to Start an Email Marketing List for a Local Business

“Opt-in”: That’s email-marketing strategy speak for “yes, I actually...

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How Spam Complaints Impact Your Email Program [Infographic]

How Spam Complaints Impact Your Email Program [Infographic]

When it comes to email marketing, your sender reputation...

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Email Receipts: Mailing-List Builders, Lawsuit Risks

Email Receipts: Mailing-List Builders, Lawsuit Risks

“Would you like your receipt emailed to you?” From...

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Stop Annoying Your Customers with Email

Stop Annoying Your Customers with Email

I’m a loyal customer of beauty products from an independent consultant who...

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All Your Mistaken Beliefs About Email Marketing in One Infographic

All Your Mistaken Beliefs About Email Marketing in One Infographic

Email Monks, an email design and coding shop, combed...

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Be an Email Marketing Triathlete

Be an Email Marketing Triathlete

Why is email marketing for a local business like...

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Customer Segmentation for Small Business

Customer Segmentation for Small Business

If you have a simple customer database or point-of-sale...

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Is Your Online Marketing Clever… or Creepy?

Is Your Online Marketing Clever… or Creepy?

What do professional wrestlers and online marketers have in common?...

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Nurture Your Leads with Narrative [Infographic]

Nurture Your Leads with Narrative [Infographic]

Marketing has come a long way since the days...

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