Email Marketing Advice

7-data-backed-email-marketing-tips-featured

Up Your Email Marketing Game with These 7 Data-Backed Tips [Infographic]

Every 2-3 years, HubSpot (a company well known for inbound marketing software) publishes its Science of Email Marketing report. What sets this report apart from others is that it doesn’t just list numbers and set benchmarks. Instead, HubSpot highlights trends and provides pertinent data to help small businesses make the right choices for their own…continue reading …

Email-Spam

Email Marketing: Avoiding the Dreaded “Spam” Label

We’ve previously discussed the difference between legitimate email marketing and spam. Unfortunately, there are a lot of disreputable (or simply ignorant) folks out there who still think that bombarding total strangers with a virtual ton of unsolicited email is a viable marketing strategy. According to Kaspersky Lab’s annual security bulletin, spam accounted for two-thirds of…continue reading …

email marketing

Are E-Newsletters Over?

Here’s a quick answer: No. And in all likelihood, you as a small business owner should have one. Granted, everyone is inundated with email these days so on the surface it may seem that the email newsletter’s day has passed. And it’s true: Landing in a customer’s inbox doesn’t insure they’ll engage with you. But think of…continue reading …

Tone of Voice

What’s the Best “Tone of Voice” for Email Customer Support?

When you’re dealing with an unhappy customer, it’s not just what you say, but how you say it. This is especially true with channels like email and social media, where you can’t use vocal inflection, facial expression and body language to provide context for your message. You have to rely on word choice and punctuation…continue reading …