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Email Marketing

Your customer’s inbox is a sacred space. If you’re lucky enough to be invited in, don’t blow it with poor email marketing practices.  

Articles for Email Marketing

Looks Aren’t Everything, But Your Emails Need a Makeover

Looks Aren’t Everything, But Your Emails Need a Makeover

Think of some of the reasons you delete emails before reading them. The biggest offender, for most of us,...

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Creating an Email Marketing Plan

Creating an Email Marketing Plan

First of all, congratulations. Lots of people dream about starting their own business. You actually did it. Though we...

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Your Guide to Effective Email Marketing

Your Guide to Effective Email Marketing

Email — it’s one of the oldest and most cost-effective mediums for digital marketing. However knowing where to get...

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Your Holiday Emails Probably Won’t Be Read

Your Holiday Emails Probably Won’t Be Read

The marketing forecast for the 2016 holiday season? A blizzard of emails—and yours will have to be well-timed and...

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Most Effective Email You’ll Probably Send: The Welcome Message

Most Effective Email You’ll Probably Send: The Welcome Message

“Welcome” emails–the ones that go out just after a customer signs up for your email list–get twice the opens...

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Emoji Marketing for Texting, Facebook, Email…

Emoji Marketing for Texting, Facebook, Email…

The day emojis took over the world came last month when Facebook offered its 1.5 billion users five little face...

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Email Marketing for Small Business: Begin Here

Email Marketing for Small Business: Begin Here

Read this series of guides and you’re on your way to launching your email marketing program. And you really...

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Email Re-engagement: When They’re Just Not That Into You

Email Re-engagement: When They’re Just Not That Into You

Don’t take it personally. Many of your email subscribers will lose interest or forget to tell you they’re no...

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Save Yourself from Holiday Marketing Head Slaps

Save Yourself from Holiday Marketing Head Slaps

It’s the little details that get you. You can avoid these four big hazards of holiday marketing by taking...

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5 Email Mistakes That Will Send You to the Spam Folder [Infographic]

5 Email Mistakes That Will Send You to the Spam Folder [Infographic]

Email marketing is a viable tactic for promoting your business and staying in touch with your customers. As an...

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Make the Right Offer at the Right Time with ‘Triggered’ Email

Make the Right Offer at the Right Time with ‘Triggered’ Email

One of the Big Truths of email marketing says that messages get opened when they make the right offer...

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How to Start an Email Marketing List for a Local Business

How to Start an Email Marketing List for a Local Business

“Opt-in”: That’s email-marketing strategy speak for “yes, I actually want you to send promotional messages to my inbox” and...

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How Spam Complaints Impact Your Email Program [Infographic]

How Spam Complaints Impact Your Email Program [Infographic]

When it comes to email marketing, your sender reputation can make the difference between landing in the inbox or...

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Email Receipts: Mailing-List Builders, Lawsuit Risks

Email Receipts: Mailing-List Builders, Lawsuit Risks

“Would you like your receipt emailed to you?” From pet shops to pastry shops, you hear that question at payment time....

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Stop Annoying Your Customers with Email

Stop Annoying Your Customers with Email

I’m a loyal customer of beauty products from an independent consultant who does home parties. There are several products that she sells that...

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All Your Mistaken Beliefs About Email Marketing in One Infographic

All Your Mistaken Beliefs About Email Marketing in One Infographic

Email Monks, an email design and coding shop, combed through a bunch of studies of email recipients and found...

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A Very Monty Python Guide to Email Spam Filters and Blacklists [Infographic]

A Very Monty Python Guide to Email Spam Filters and Blacklists [Infographic]

Ever wonder why unsolicited messages came to be named after a gelatinous, vaguely meat-flavored foodstuff? Well, you have Monty...

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Be an Email Marketing Triathlete

Be an Email Marketing Triathlete

Why is email marketing for a local business like a triathlon? Because your email campaigns must overcome one challenge...

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Customer Segmentation for Small Business

Customer Segmentation for Small Business

If you have a simple customer database or point-of-sale payments system or email marketing list or appointment scheduling software...

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Is Your Online Marketing Clever… or Creepy?

Is Your Online Marketing Clever… or Creepy?

What do professional wrestlers and online marketers have in common? In a word, kayfabe. In case you’re not up on...

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Nurture Your Leads with Narrative [Infographic]

Nurture Your Leads with Narrative [Infographic]

Marketing has come a long way since the days of Mad Men, the hard sell, and “Always Be Closing.”...

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