Email Marketing Advice

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Spammer or Saint? What You Need to Know about Email Sender Reputation

As email spam continues to clog the arteries of the internet like so much digital cholesterol, a number of ISPs have taken drastic measures to filter it out before it ever hits the inbox. The downside to this approach is that an estimated 20 percent of legit, non-spam emails are getting tossed out with the…continue reading …

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Great Moments in Marketing Spam History

Ever wonder how the term “spam” came to refer to unsolicited bulk messages? Well gather ’round, kids, and I’ll drop a little nerd history on you. In 1937, Hormel unleashed its inexplicably popular canned meat onto the world at large. They proudly dubbed this product SPAM®, which was short for (depending on whom you ask)…continue reading …

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The Golden Rule of Online Marketing: Don’t Be Creepy!

What do professional wrestlers and internet marketers have in common? In a word, kayfabe. In case you’re not up on your WWE/WCW lingo, “kayfabe” is basically the fourth wall for professional wrestlers. You know all those dramatic feuds, crazy rivalries, and insane gimmicks that make professional wrestling so awesome? No? Well, bear with me because…continue reading …

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Simple A/B Testing to Rev Up Your Email Marketing

Two Big Truths of online marketing are 1) small changes, like changing a green button to red, can increase clicks by users, sometimes by a lot…and 2) nobody can reliably predict which small changes will produce big results. So smart online marketers are constantly testing tweaks to their email messages. You should too, and it’s…continue reading …