Email Marketing Advice

email marketing

Are E-Newsletters Over?

Here’s a quick answer: No. And in all likelihood, you as a small business owner should have one. Granted, everyone is inundated with email these days so on the surface it may seem that the email newsletter’s day has passed. And it’s true: Landing in a customer’s inbox doesn’t insure they’ll engage with you. But think of…continue reading …

Tone of Voice

What’s the Best “Tone of Voice” for Email Customer Support?

When you’re dealing with an unhappy customer, it’s not just what you say, but how you say it. This is especially true with channels like email and social media, where you can’t use vocal inflection, facial expression and body language to provide context for your message. You have to rely on word choice and punctuation…continue reading …

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Email Subject Lines: Does Size Matter?

Ever heard the expression correlation does not imply causation? If not, you need to start hanging out with more nerds. Basically, it means that just because two statistics happen to coincide with one another doesn’t mean one caused the other to happen. So, for example, skirt lengths don’t drive the stock market and the increase…continue reading …

Can-SPAM Opt-In and Opt-Out Email Regulations

What is the CAN-SPAM Act and Why Should You Care? [This is not a joke]

If you maintain an email list of customers/clients and leads you’re no doubt aware of how effective email marketing can be and that you should be mining your email list(s) for gold. According to ExactTarget, the email marketing experts: 72% of U.S. consumers say that email marketing is the number one way they prefer to…continue reading …

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Top 20 Most Effective Holiday Subject Line Words [Infographic]

‘Tis the season for holiday email marketing. But with so many emails flooding into everyone’s inboxes, how do you convince your customers that *yours* are worth opening? Well, the folks at VerticalResponse (an email marketing company) analyzed the subject lines of thousands of emails during last year’s holiday season and made a note of the…continue reading …