Email Marketing Advice

anatomy-email-header

5 Tips for Optimizing Your Marketing Emails [Infographic]

In a perfect world, your customers would watch their inboxes eagerly, waiting for news, promotions and special offers from you. Unfortunately, with all that spam clogging the internet’s arteries like so much digital cholesterol, your well-meaning emails often end up lost in the shuffle. On his Quick Sprout blog, entrepreneur and digital marketing guru Neil Patel…continue reading …

Thanksgiving Black Friday 2014

Holiday Email Marketing: Get Your Timing Right

‘Tis the season for a really crowded email inbox – don’t let your holiday messaging get lost in the crowd. Email marketing firm Yesmail studied last year’s holiday campaigns by 30 name brands and came up with these email marketing tips for Halloween, Black Friday, Christmas and everything else in between. (Get your copy of…continue reading …

email-delivery-header

Dos and Don’ts of Email Delivery [Infographic]

I recently wrote about email sender reputation and pointed out some commonly-used email practices that could actually land you on the naughty spammers list. The fine folks at VerticalResponse (an email service provider) have put together this infographic that outlines 6 of the basic dos and don’ts of email marketing. Some interesting points: Using a…continue reading …

benefits-email-social-marketing-thumb

The Benefits of Email Marketing and Social Media Marketing [Infographic]

Marketing is full of false dichotomies, with pundits often behaving as if all the various channels are somehow mutually exclusive. You don’t have to give up print for digital, you don’t have to give up SEO for paid search, and you certainly don’t have to give up email marketing for social media. This infographic, which…continue reading …