Mobile Marketing Advice

Mobile Unfriendly Website

Google is Calling Out Your Mobile-Unfriendly Site

When consumers are looking for something on their mobile phones, they want to find something quickly and they want to see it in a way that works on their handheld screen. Unfortunately, not everyone has caught up with the times, and we still find ourselves landing on web sites that look like this: It used to be nearly…continue reading …

Old School - Throwback Thursday

Dex Media #ThrowbackThursday Local Marketing Advice

For a Dex Media Throwback Thursday event, we’ve decided to highlight our timeless articles that apply just as much in 2014 or 2015 as they did when they were originally written. Advertising Business Sign Basics – This article from 2012 points out that regardless of changes in technology, a good sign on your brick and…continue reading …

Reaching the mobile consumer

I’m Not a Retailer – Why Should I Care About Mobile?

I’ve heard this sentiment expressed by many small businesses who don’t have a retail location or even a public office location. So they’re not paying attention to what goes on in mobile. Their website isn’t mobile-friendly, they aren’t concerned with mobile advertising or with Google maps or checkin apps or SMS text messaging or anything…continue reading …

mobile-infographic-featured

The Mobile Marketing Landscape for 2014 [Infographic]

57 percent of users won’t recommend companies with poor mobile websites. This is according to a new infographic from WebDAM that shows where mobile marketing is heading. There were some interesting statistics that I found in this infographic. 52 percent of users have an Android operating system, but Apple is still the most popular smartphone…continue reading …