Mobile Marketing Advice

Reaching the mobile consumer

I’m Not a Retailer – Why Should I Care About Mobile?

I’ve heard this sentiment expressed by many small businesses who don’t have a retail location or even a public office location. So they’re not paying attention to what goes on in mobile. Their website isn’t mobile-friendly, they aren’t concerned with mobile advertising or with Google maps or checkin apps or SMS text messaging or anything…continue reading …

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The Mobile Marketing Landscape for 2014 [Infographic]

57 percent of users won’t recommend companies with poor mobile websites. This is according to a new infographic from WebDAM that shows where mobile marketing is heading. There were some interesting statistics that I found in this infographic. 52 percent of users have an Android operating system, but Apple is still the most popular smartphone…continue reading …

It's all Local

Social, Local, Mobile Commerce

The latest buzzword in online marketing is SoLoMoCo (adding the “Co”, because SoLoMo is so 2012) and while it’s a mouthful (and also a company in France), it can help remind you that the focus of your Internet Marketing strategy should include Social, Local, and Mobile Commerce as part of your website strategy. It’s good to remember that…continue reading …

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2013 Holiday Sales: More Shopping, Less Spending

The Thanksgiving weekend retail sales results are in and it looks like Americans are in the mood to shop this holiday season – if the price is right. And 2013 is also shaping up as the break-out year for shopping by mobile phone.  Here are some highlights of the early returns: More than 141 million…continue reading …