Mobile Marketing Advice

blog2

PPC for Mobile: Quick Ways to Increase Conversions

Mobile usage is on the rise. More and more people are using smartphones and the majority don’t leave home without them. With mobile usage growing rapidly, and more consumers searching and buying on the go, you don’t want to to miss opportunity of potential traffic by not having your ads or website optimized for mobile. Mobile ads get…continue reading …

confused-native-app-web-app-mobile-website-featured

Native Apps, Web Apps, and Mobile Websites… Oh My!

Are you confused about the differences between native apps, web apps, and mobile websites? There seems to be a great deal of confusion among folks when it comes to  native apps vs. web apps vs. mobile websites. This blog post is here to help you to learn the differences between the three, so you can show your…continue reading …

Giana from Google Micro-Moments Site

‘Micro-Moments’ Disrupt the Customer Journey, Says Google

Thanks to always-on mobile phones, we have distracted driving, distracted dining, distracted pushing the kids on the swing and now, says Google, distracted shopping. It’s an opportunity for local business, and a challenge. In a new micro-site, Google makes the case that mobile has “fractured the consumer journey into hundreds of real-time, intent-driven micro-moments.” For…continue reading …

Dex Media adaptive design mobile home page

What Does Mobile Friendly Mean? 6 Definitions

On April 21st, Google rolled out a new version of their search algorithm specifically for mobile searches. Now, if Google thinks your website isn’t “mobile friendly” it’s not going to show up in searches done on mobile devices. This should NOT affect how your site performs on desktop/laptop searches. You may also be hearing different terminology floating around…continue reading …

zombie01.jpg

Beware of Mobilegeddon! The Terms and Advice that Local Businesses Need to Know

As a local business, you might have heard through the grapevine that Google is up to something.  The whispers from your marketing company, web developer, or designer’s next door neighbors are getting louder and louder.  You have heard the prophecies of impending doom for those who do not adapt their websites to the ever-growing number…continue reading …