Mobile Marketing Advice

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Native Apps, Web Apps, and Mobile Websites… Oh My!

Are you confused about the differences between native apps, web apps, and mobile websites? There seems to be a great deal of confusion among folks when it comes to  native apps vs. web apps vs. mobile websites. This blog post is here to help you to learn the differences between the three, so you can show your…continue reading …

Giana from Google Micro-Moments Site

‘Micro-Moments’ Disrupt the Customer Journey, Says Google

Thanks to always-on mobile phones, we have distracted driving, distracted dining, distracted pushing the kids on the swing and now, says Google, distracted shopping. It’s an opportunity for local business, and a challenge. In a new micro-site, Google makes the case that mobile has “fractured the consumer journey into hundreds of real-time, intent-driven micro-moments.” For…continue reading …

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What Does Mobile Friendly Mean? 6 Definitions

On April 21st, Google rolled out a new version of their search algorithm specifically for mobile searches. Now, if Google thinks your website isn’t “mobile friendly” it’s not going to show up in searches done on mobile devices. This should NOT affect how your site performs on desktop/laptop searches. You may also be hearing different terminology floating around…continue reading …

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Beware of Mobilegeddon! The Terms and Advice that Local Businesses Need to Know

As a local business, you might have heard through the grapevine that Google is up to something.  The whispers from your marketing company, web developer, or designer’s next door neighbors are getting louder and louder.  You have heard the prophecies of impending doom for those who do not adapt their websites to the ever-growing number…continue reading …

Is Your Site Mobile Friendly - Man Looking at Phone

How to Tell if Your Site Is Mobile Friendly

And by “mobile friendly” we mean your site works well enough on mobile phones and tablets to meet a new standard Google will enforce starting April 21, 2015. After that time, mobile friendly web pages will float up to the higher positions on Google search results and mobile unfriendly pages…well, nobody knows for sure but legend has…continue reading …