Mobile Marketing Advice

Giana from Google Micro-Moments Site

‘Micro-Moments’ Disrupt the Customer Journey, Says Google

Thanks to always-on mobile phones, we have distracted driving, distracted dining, distracted pushing the kids on the swing and now, says Google, distracted shopping. It’s an opportunity for local business, and a challenge. In a new micro-site, Google makes the case that mobile has “fractured the consumer journey into hundreds of real-time, intent-driven micro-moments.” For…continue reading …

Dex Media adaptive design mobile home page

What Does Mobile Friendly Mean? 6 Definitions

On April 21st, Google rolled out a new version of their search algorithm specifically for mobile searches. Now, if Google thinks your website isn’t “mobile friendly” it’s not going to show up in searches done on mobile devices. This should NOT affect how your site performs on desktop/laptop searches. You may also be hearing different terminology floating around…continue reading …

zombie01.jpg

Beware of Mobilegeddon! The Terms and Advice that Local Businesses Need to Know

As a local business, you might have heard through the grapevine that Google is up to something.  The whispers from your marketing company, web developer, or designer’s next door neighbors are getting louder and louder.  You have heard the prophecies of impending doom for those who do not adapt their websites to the ever-growing number…continue reading …

Is Your Site Mobile Friendly - Man Looking at Phone

How to Tell if Your Site Is Mobile Friendly

And by “mobile friendly” we mean your site works well enough on mobile phones and tablets to meet a new standard Google will enforce starting April 21, 2015. After that time, mobile friendly web pages will float up to the higher positions on Google search results and mobile unfriendly pages…well, nobody knows for sure but legend has…continue reading …

Mobile Unfriendly Website

Google is Calling Out Your Mobile-Unfriendly Site

When consumers are looking for something on their mobile phones, they want to find something quickly and they want to see it in a way that works on their handheld screen. Unfortunately, not everyone has caught up with the times, and we still find ourselves landing on web sites that look like this: It used to be nearly…continue reading …