Resources

The Pros and Cons of Word-of-Mouth Advertising for Attorneys – Market Intel

As a researcher, one of the most common answers I get when I ask businesses how their customers find them is “word-of-mouth.” This is a strong belief and there is definitely truth to it. A lot of people do ask friends, family members, colleagues, other businesses, etc. for recommendations. However, most of those people will…continue reading …

How Consumers Select Attorneys – Market Intel

Understanding how consumers are searching for your firm is critical to understanding where to place your advertising dollars. SuperMedia recently commissioned two studies conducted by independent research firms designed to understand media use among consumers seeking an attorney or law firm.  This study investigates how consumers search, what media they use and the effectiveness of…continue reading …

resources

Yellow Page Users are Event Driven

You may have seen a recent post about “Who’s using the Yellow Pages” or other recent articles discussing dramatic increases in phone calls to local businesses during and after recent disasters. In a disaster like Hurricane Sandy, one might say, “These communities had no power so they had no choice but to turn to the…continue reading …

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9th Circuit U.S. Court of Appeals Unanimously Rules: Yellow Pages Directories are Fully Protected Speech

October 15, 2012: The 9th Circuit U.S. Court of Appeals released a unanimous decision which holds that under the First Amendment, Yellow Pages directories are “fully protected speech” and not “commercial speech.”  The appeals court determined that print directories are entitled to the same standards under the First Amendment as newspapers, magazines, etc. “Although portions…continue reading …