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Matt Cutts: Why Every Business Owner Online Should Know Who He Is

If you own a business that gets referrals from search engines, most notably Google, then you should get to know the man who goes by the name of Matt Cutts.  In the SEO world of experts, pundits and gurus, Mr. Cutts sits on top of the search engine food chain as the head of Google’s web spam team. …continue reading …

The Pros and Cons of Word-of-Mouth Advertising for Attorneys – Market Intel

As a researcher, one of the most common answers I get when I ask businesses how their customers find them is “word-of-mouth.” This is a strong belief and there is definitely truth to it. A lot of people do ask friends, family members, colleagues, other businesses, etc. for recommendations. However, most of those people will…continue reading …

How Consumers Select Attorneys – Market Intel

Understanding how consumers are searching for your firm is critical to understanding where to place your advertising dollars. SuperMedia recently commissioned two studies conducted by independent research firms designed to understand media use among consumers seeking an attorney or law firm.  This study investigates how consumers search, what media they use and the effectiveness of…continue reading …

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Yellow Page Users are Event Driven

You may have seen a recent post about “Who’s using the Yellow Pages” or other recent articles discussing dramatic increases in phone calls to local businesses during and after recent disasters. In a disaster like Hurricane Sandy, one might say, “These communities had no power so they had no choice but to turn to the…continue reading …