This specific kind of advertising lets you take advantage of the exact and precise searching that consumers do online. Whenever people are searching for your kind of business in your local area, make sure they can find you. Mastering the ins and outs of search engine marketing can be a full time job.

Business Owner at Door

Is Ad Success Hiding in Your Offline Conversions?

Conversions are a major metric for determining the success of your advertising campaigns, but are you actually capturing all of your conversions? Last year Google launched an initiative to improve their ability to reveal the full success of their campaigns. According to a post this month, those improvements are making it a lot easier for businesses…continue reading …

Build a Bathroom

Building Successful SEM Campaigns for Plumbers

Running online ads can boost your company’s revenue, customer base, and brand recognition. To accomplish this, you’ll want to consider your company’s overall strategy and focus on what matters most to you. Each plumbing company is different so your particular specialty (residential, commercial, or otherwise) will determine the best path for your campaigns. By the end of this blog post, you…continue reading …

Call Only Ads

Beyond Clicks: Google Introduces Call-Only Campaigns

Google’s advertising options seem to be in a constant state of evolution. Features frequently appear (and sometimes disappear) as they try to find new ways to get our advertising dollars. At the end of February, they introduced a change that might appeal to customers who are more focused on phone calls than web site visits: call-only campaigns. What…continue reading …


19 Online Marketing Buzzwords Defined

Every industry has its buzzwords, jargon and acronyms and some work their way into general use but can still be confusing. Here are 19 definitions of some of the commonly used online marketing terms that you might find useful. AdSense Google’s AdSense program is an easy way to display other business’s advertisements on your website and…continue reading …