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SEM & PPC

Mastering the ins and outs of search engine marketing (SEM) can be a full-time job. In conjunction with search engine optimization (SEO), SEM and pay-per-click (PPC) ads help you earn your seat in the sandbox alongside your competitors.

Articles for SEM & PPC

Were you at the Seattle Biz Talk?

Were you at the Seattle Biz Talk?

Local businesses in the Pacific Northwest face similar challenges...

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Bring Your Google AdWords Campaigns into 2017

Bring Your Google AdWords Campaigns into 2017

Get Up to Speed For local business owners, search...

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Why Advertise on Bing When Google Is King?

Why Advertise on Bing When Google Is King?

Because Microsoft’s search engine–and perennial distant second to Google...

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Better Targeting with Display Ad Remarketing

Better Targeting with Display Ad Remarketing

You know you need search ads to pull customers...

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Webinar: Google Answers Your Search Ad Questions

Webinar: Google Answers Your Search Ad Questions

Google’s Amy Swartz answered your questions about search advertising...

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Google Ads Get More Mobile, Local

Google Ads Get More Mobile, Local

The search giant is making text ads bigger, showing promotions...

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Google Mobile Text Ads, Now with Prices

Google Mobile Text Ads, Now with Prices

With a “price extension” you can add to your...

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More Phone Calls from Customers, 8 Ways

More Phone Calls from Customers, 8 Ways

A smart phone in every purse/pocket = easy internet...

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Help! I Can’t See My Ads on Google

Help! I Can’t See My Ads on Google

Your Google AdWords ad campaigns are live and you’re...

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Google Makes Big Changes to Results Pages: No More Right Rail

Google Makes Big Changes to Results Pages: No More Right Rail

Google’s ever-shifting landscape of available advertising slots got a...

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Tracking Online Ads to Store Visits: The Final Step

Tracking Online Ads to Store Visits: The Final Step

Customers view ads on their mobile phones–that’s trackable. Then...

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Escape from Excel with Google’s New Report Editor

Escape from Excel with Google’s New Report Editor

Reporting in AdWords has long been a two-tiered process....

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Add Some Life to Your Bing Ads with Image Extensions

Add Some Life to Your Bing Ads with Image Extensions

As the old idiom goes, a picture is worth a...

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State of Search Conference 2015 – PPC and SEM Highlights

State of Search Conference 2015 – PPC and SEM Highlights

The 2015 State of Search Conference was held in...

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Pay-Per-Click (PPC) Tips for Insurance Agencies

Pay-Per-Click (PPC) Tips for Insurance Agencies

Pay-per-click (PPC) is a great marketing strategy to increase traffic...

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Save Yourself from Holiday Marketing Head Slaps

Save Yourself from Holiday Marketing Head Slaps

It’s the little details that get you. You can...

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Google’s Bid Simulator Goes Mobile

Google’s Bid Simulator Goes Mobile

According to some recent data from Google, “shopping-related searches...

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Target Your Loyal Customers with Customer Match

Target Your Loyal Customers with Customer Match

“Go where your customers are.” Every business owner has heard...

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The ABCs of Landing Pages That Work [Infographic]

The ABCs of Landing Pages That Work [Infographic]

The Copyblogger sages Present wisdom for the ages On...

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Pay-Per-Click Tips for Personal Injury Attorneys

Pay-Per-Click Tips for Personal Injury Attorneys

Pay-per-click (PPC) is a great way for attorneys to reach...

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So You Led Someone To Your Website. Now What?

So You Led Someone To Your Website. Now What?

Sometimes it’s easy to forget that blogs, social media...

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