SEM & PPC

This specific kind of advertising lets you take advantage of the exact and precise searching that consumers do online. Whenever people are searching for your kind of business in your local area, make sure they can find you. Mastering the ins and outs of search engine marketing can be a full time job.

How to Optimize Your Landing Pages

Make Your Landing Page a Winner [Infographic]

If you are investing some of your marketing budget on PPC advertising, you’ve undoubtedly heard advice about choosing keywords, how to bid, when to bid, etc. And you may have also heard advice about landing pages. The best and most successful PPC campaigns are those with properly optimized, engaging landing pages that encourage the consumer…continue reading …

Following Cycle

Remarketing on Twitter: It’s Okay to Follow Your Visitors

One of the core principles of advertising is proper audience targeting. Reaching out to the wrong audience is a waste of both time and budget, and can only serve to hurt the success of your campaigns. Thankfully, our options in online advertising have matured over time to offer ever more granular targeting. Twitter is no exception,…continue reading …

Phone Receiver

Can You Get More Calls With a Flexible Bid Strategy?

There are a lot of ways to manage bids for your SEM campaigns. If you’re handling your optimizations  by hand and need an assist, you might find the solution in a flexible bid strategy. Google introduced this feature early last year, then expanded it to include a strategy called Target ROAS (Return on Ad Spend) in…continue reading …

Data and Locations

Google’s Keyword Planner Updates: Looking Trendy

Almost exactly one year ago I posted about Google’s then-new Keyword Planner tool. Now they’re back at it, releasing a new set of features with little to no accompanying fanfare. All of the updates seem to revolve around adding better visualization to assist advertisers with creating highly targeted campaigns from the ground up. Will it Trend?…continue reading …

Google Sample Display Ad

Getting Started with Online Display Advertising for Local Business

Ever visited a site about cars and – hello, there’s a colorful ad inviting you down to the local gardening center to load up on mulch? How’d they know you’re a gardener!?! You’ve just seen the power of online display ads, those boxes around the edges of websites, to both attract your attention and target…continue reading …