SEM & PPC

This specific kind of advertising lets you take advantage of the exact and precise searching that consumers do online. Whenever people are searching for your kind of business in your local area, make sure they can find you. Mastering the ins and outs of search engine marketing can be a full time job.

Auto Service PPC Tips

PPC Tips for Auto Service and Repair Shops

Small businesses usually have a small budget for PPC (pay per click)  and other marketing efforts online. This means you can still do everything, but just have to be extremely careful about where and how your resources are being used. Many small businesses benefit from using PPC on Google and Bing to drive leads. By using…continue reading …

countdown-customizer-sample

Countdown Customizers: Create Some Urgency for Your Ads

Google is constantly updating their AdWords platform with new features and ad formats, though not all of them are useful for every kind of advertiser. Google’s ad customizers, for example, might at first glance seem like the domain of advanced users. Many of these customizers require you to create and maintain custom spreadsheets and use what looks…continue reading …

Car assembly line

Automated Rules: Stop Wasting Your Precious SEM Efforts

On June 1, Bing Ads announced that they’d be adding automated rules to their system. This is an oft-requested feature that Google has had for quite some time. If you’re not already familiar with automated rules, there’s no better time than now to learn about them. When used carefully, they can be a powerful tool…continue reading …

Location Ink Drawing Mobile

Google Doubles Down on “Nearby” Ads

The ever-growing mobile search space offers plenty of opportunities for local businesses to connect with customers at the right time and place. In a recent blog post, Google looked at their internal data and determined that “search interest in ‘near me’ has doubled since last year, with 80% coming from mobile.” As a result, they’re making some changes…continue reading …

Maximize your HVAC pay-per-click

PPC Tips for HVAC Contractors

Many Heating and Air Conditioning businesses question whether pay-per-click (PPC) online advertising is worth the money. I’ve seen companies leery of PPC because they are afraid they will be throwing hundreds or thousands of dollars away and bring in no new clients or leads. But PPC can be very beneficial for your company if done correctly….continue reading …