SEM & PPC

This specific kind of advertising lets you take advantage of the exact and precise searching that consumers do online. Whenever people are searching for your kind of business in your local area, make sure they can find you. Mastering the ins and outs of search engine marketing can be a full time job.

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PPC for Mobile: Quick Ways to Increase Conversions

Mobile usage is on the rise. More and more people are using smartphones and the majority don’t leave home without them. With mobile usage growing rapidly, and more consumers searching and buying on the go, you don’t want to to miss opportunity of potential traffic by not having your ads or website optimized for mobile. Mobile ads get…continue reading …

Dynamic Search Ads - Categories

Expand Your Reach with Dynamic Search Ads

Google recently introduced some enhancements to their dynamic search ad platform that could help small business owners expand their advertising without demanding too much of their time. Dynamic search ads are a valuable but perhaps overly broad approach to running online ads, but these enhancements may help address the issues while maintaining the upside. What’s a…continue reading …

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How to Use Negative Keywords

An effective keyword strategy is the cornerstone of any successful PPC campaign. When you’re paying for your advertising by the click, you want to make sure your ad is only being viewed by folks who are legitimately interested in what you’re offering. This means meticulously researching your keywords to capture the right traffic. It also…continue reading …

MSN on Smartphone

Bing Launches Native Ads Beta on MSN

Yesterday, Bing announced that they would be entering the native ad space to “combine…strong intent signals with native experiences which are relevant and natural.” Let’s try and decode some of the marketing buzzwords so you can understand what that means in plain English. Native Ads Online advertising often sticks out like a sore thumb. Banner ads are easy…continue reading …