Google AdWords

Successful PPC Ad Writing: 5 Secrets Your Competitors Already Know. Read Now!

Seems that viewers of the pay-per-click text ads on Google and other search engines are more likely to click on an ad if it includes the phrase “official website”. Ditto for the trademark ™ symbol after a business or product name. Hmmm. Do they think they’ll have their internet driver licenses suspended if they go…continue reading …

Old School - Throwback Thursday

Dex Media #ThrowbackThursday Local Marketing Advice

For a Dex Media Throwback Thursday event, we’ve decided to highlight our timeless articles that apply just as much in 2014 or 2015 as they did when they were originally written. Advertising Business Sign Basics – This article from 2012 points out that regardless of changes in technology, a good sign on your brick and…continue reading …

Google Mobile Ad Mock Up

AdWords Express: Pay Per Click Ads for the Fast and the Curious

Curious but nervous about search advertising for your small, local business? Google’s paid advertising product, AdWords, comes in a training-wheels version called AdWords Express that’s a fast and easy way to try out search engine marketing. Just understand that you give up most of the control of your ad campaign to Mother Google. Here’s what…continue reading …

Target Audience

Custom Affinity: Find Your Display Ad Audience

When running display ads, one of the most important paths to success is proper audience targeting. You can have the best banners, tag lines, and page position but still fail if you’re making bad targeting decisions. Audience targeting has undergone numerous overhauls in the search, display, and mobile spaces, and we now have a new AdWords-based…continue reading …