Google Sample Display Ad

Getting Started with Online Display Advertising for Local Business

Ever visited a site about cars and – hello, there’s a colorful ad inviting you down to the local gardening center to load up on mulch? How’d they know you’re a gardener!?! You’ve just seen the power of online display ads, those boxes around the edges of websites, to both attract your attention and target…continue reading …

Google Ads

SEO Myths – Do Google Ads Help SEO?

Matt Cutts, head of Google’s Webspam team, has produced a series of videos answering webmaster questions about SEO, Search Quality and general webmaster tips. In this “SEO Myths” video Matt is covering a topic that many people question. If you haven’t checked out the Google Webmasters channel on YouTube be sure to visit and watch…continue reading …

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Joining Forces: Can Social Boost Search?

A recent report from Marin Software uncovered some interesting new data about the effects of cross-channel marketing. Search has long dominated the landscape of digital advertising, but social advertising has gained steam in recent years. Many companies are increasing their spend on both strategies in the coming year, but this report suggests that the efforts shouldn’t be…continue reading …

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Facebook Ad Sets: Joining the Herd

Search engine marketers have long struggled with the question of how best to organize their ads. Google and Bing allow advertisers to organize their ads into a three-tiered structure (ads organized into ad groups, ad groups organized into campaigns). This structure has been the standard for quite some time now, and it seems that Facebook…continue reading …

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Updates Coming to Facebook Ad Audience Targeting

Facebook has a lot of data on its users, but only a small portion of that data can be used for ad targeting purposes. This can be frustrating because it forces advertisers to choose broader target audiences than they might prefer. Facebook appears to be taking some steps to fix this problem by updating targeting…continue reading …