Display Advertising

FAQ – Display Advertising and Small Businesses

What are Display Ads? There are different types of display ads. Display ads can be in image format, in text format, in rich media or video ads that are shown on Google’s display network. When to Use Display Ads? Brand! Brand! Brand! Display ads are best for branding recognition purposes. They do not convert as…continue reading …

Dentist Chair

Online Advertising Tips for Dentists

The choices you make when you run ads online can mean the difference between expanding your business or learning a costly lesson. Every campaign is as unique as its target audience, and this is very true for dentists who want to run online advertising. Starting with these basic tips, you should be able to avoid wasting budget…continue reading …

Gavel and Keyboard

How to Keep Your Attorney Ads Legal

Given the ubiquity of advertising for lawyers on TV, billboards, radio, and everywhere else, you might be surprised to learn that it’s only been legal for attorneys to advertise since the late 1970s. In Bates v. State Bar of Arizona, the Supreme Court ruled that restrictions on advertisements for legal services violated the First Amendment, but understandably…continue reading …

SEO v SEM

SEO vs. PPC: What’s Best for Your Local Business?

And what the heck’s the difference anyway? Search engine optimization (SEO) is all the things you do to make the search engines happy so they’ll place your website high up on their pages. For example, basic SEO is creating a well organized, well written website and getting your business listed on internet directory sites. SEO…continue reading …