Following Cycle

Remarketing on Twitter: It’s Okay to Follow Your Visitors

One of the core principles of advertising is proper audience targeting. Reaching out to the wrong audience is a waste of both time and budget, and can only serve to hurt the success of your campaigns. Thankfully, our options in online advertising have matured over time to offer ever more granular targeting. Twitter is no exception,…continue reading …

Phone Receiver

Can You Get More Calls With a Flexible Bid Strategy?

There are a lot of ways to manage bids for your SEM campaigns. If you’re handling your optimizations  by hand and need an assist, you might find the solution in a flexible bid strategy. Google introduced this feature early last year, then expanded it to include a strategy called Target ROAS (Return on Ad Spend) in…continue reading …

Data and Locations

Google’s Keyword Planner Updates: Looking Trendy

Almost exactly one year ago I posted about Google’s then-new Keyword Planner tool. Now they’re back at it, releasing a new set of features with little to no accompanying fanfare. All of the updates seem to revolve around adding better visualization to assist advertisers with creating highly targeted campaigns from the ground up. Will it Trend?…continue reading …

Google Sample Display Ad

Getting Started with Online Display Advertising for Local Business

Ever visited a site about cars and – hello, there’s a colorful ad inviting you down to the local gardening center to load up on mulch? How’d they know you’re a gardener!?! You’ve just seen the power of online display ads, those boxes around the edges of websites, to both attract your attention and target…continue reading …

Google Ads

SEO Myths – Do Google Ads Help SEO?

Matt Cutts, head of Google’s Webspam team, has produced a series of videos answering webmaster questions about SEO, Search Quality and general webmaster tips. In this “SEO Myths” video Matt is covering a topic that many people question. If you haven’t checked out the Google Webmasters channel on YouTube be sure to visit and watch…continue reading …