SEO Advice

If your business already shows up at the top of the search results for the products and services you provide in your local area, then you don’t need to know anything more about SEO. If, however, your website isn’t as visible as it should be, you might need some help.

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Your Business Needs Google Reviews Now More than Ever

If you search on Google for a location-based business, you have undoubtedly seen what’s called the “seven pack” of businesses with little locator links on the map. This is a list of seven businesses that match the category and geographic location you typed into the search field. These aren’t ads, they’re organic results, tied to…continue reading …

Cowboy hats

Black Hat vs. White Hat SEO [Infographic]

If you talk to an SEO professional, or simply stand next to one long enough, you’ll inevitably hear the terms “white hat,” black hat,” and “grey hat” bandied about. There’s a tendency to oversimplify these concepts into terms of morality, with white hat being “good” and black hat being “evil” (and grey hat representing some…continue reading …


What You Can Do to Boost Your Content Marketing Now!

Yes, we’ve all heard the age old digital marketing adage, “Content is King”. This has been proven many times and now it is preached like the lore of yesteryear. The Content King has survived many onslaughts and algorithm changes from the search engines and has proven again and again that useful, meaningful content on the…continue reading …

Lessons from #1 Ranked HVAC Company Sites

Lessons from #1 Ranked HVAC Company Sites

A #1 rank in local search doesn’t mean a business has Won the Internet. But it shows that the business sure must know what it’s doing in local online marketing, given the long list of “ranking factors” Google applies to pick the winners. They look at everything from the quality of the website to the amount…continue reading …