Select an Account to Sign In

DexHub

Text & Email | Appointment Scheduling | Customer Database

Sign In

MyDex Account

Pay Bills | View Reporting | Manage Your Listings

Sign In
Share: Share to Facebook Share to Twitter Share to LinkedIn

Change What You’re Doing to Succeed

By | 01.17.12

Change What You’re Doing to SucceedThe key to success in any sales approach is to recognize when your approach isn’t working, and change that approach when you’re not achieving success. You have to be persistent to achieve success, and persistence is key to any sales success, too.

Sales people are persistent, but they have to consistently change their sales tactics, too, instead of consistently using the same old stale sale techniques with their clients. They should consider the frequency of their contacts, as well. Regular contacts are important, but if they contact them too frequently, especially if their contacts don’t need the products, they can wear out their welcome. Initially, it’s a good idea to contact prospects up to three times in the first week, twice during each of the next two weeks, once a week for the following month, and then once a month after that.

The best way to do these follow up calls is to leave a different message whenever you make a sales call. If you leave the same voice message, your prospect will simply turn off when they hear your voice, and if you use the same strategy with every customer, you certainly won’t seem different from your competition. Going on and on about your service or product won’t help you sound any different than any other sales person, and sounding like everyone else won’t make your prospect want to do business with you.

In this challenging business time, it’s essential that you change your strategy to make you stand out from the crowd, and remember that you should change your approach with every new customer you contact. Remember, every time you contact them, you should give them a different message that urges them to contact you right away.

Effective persistence means keeping your company in your customer’s mind by consistently using unique techniques and strategies. You can use different emails, voice mails, letters, postcards, web conferencing, and social networking like Twitter, Facebook, and Linked in to get your message across. The key is to use a varied method of approaches and different messages to set yourself apart and keep yourself in your prospect’s mind.

Comment

Like what you see?
get more free content.

Next Up In Back Office

5 Ways Retail Changes in the Spring – Seasonal Small Biz Tips

Local businesses have been shaking off the snow, cleaning their gutters and updating their inventory and displays to prepare...

Read More

What will your customers do with that tax refund?

Small business owners know April well (March if you’re a Partnership or S-Corporation), and you know it as tax...

Read More

Now Hiring! Comprehensive Hiring Advice for Your Local Business

For local business owners, hiring is a very personal and often daunting thought. Your business is everything to you,...

Read More

Explore the Blog