Select an Account to Sign In


Text & Email | Appointment Scheduling | Customer Database

Sign In

MyDex Account

Pay Bills | View Reporting | Manage Your Listings

Sign In


By | 12.07.12

The largest growing consumer group in the United States is Latinos. Hispanics are the largest minority in the United States and they are the largest untapped market in our country. According to, the Latino consumer is underrepresented within our media and is “underserved by all industries.” This is in spite of the fact that their rapid growth will give Hispanics the consuming power of $1.5 trillion dollars in about two years. Within in a decade (2000-2010) Latinos as a population has increased by 43%. The entire U.S. population grew by 27.3 million within in that same time frame, of that 15.2 million were Hispanic.

Even more positive is the rate at which Latino small business is growing. Since 2006, revenue grew over 50% amongst Hispanic business owners and totaled almost $350 billion. It is estimated at the end of this year that number will jump even higher to $465 billion. Research has shown that Hispanics respond well to a “value-added message” and they appreciate a business and service that associates itself with the Latino community.

There have also been studies that show Hispanic customers like to make “impulse” buys and as a group they are very tech savvy. According to, Latinos use the most online and mobile services of any group in the U.S. which gives small businesses the unique opportunity to reach out to this community through digital devices.


Llopis, Glenn. “Big Data Shows the Growing Influence of Hispanics Will Change Business Models.” Leadership, Forbes Magazine. 12/5/2012.


Like what you see?
get more free content.

Next Up In News

Top News Stories and Trends in Local Business 3/27

Who’s got the time anymore to troll news sites for the latest trends and news in local business news?...

Read More

Top News Stories and Trends in Local Online Marketing 2/24

Sometimes you get so busy you forget to check the news feeds for the latest and greatest trends in...

Read More

This Week’s Top News Stories and Trends in Local Online Marketing 11/2

Internet Ad Revenues Hit a Record High, Led by Mobile Ad Growth (Marketing Land) Mobile ad revenue jumped 89%...

Read More

Explore the Blog