Select an Account to Sign In

DexHub

Text & Email | Appointment Scheduling | Customer Database

Sign In

MyDex Account

Pay Bills | View Reporting | Manage Your Listings

Sign In

By | 07.10.12
Location Targeting
Focus on the right location to save money and drive conversions.

A common mistake many AdWords advertisers make is forgetting to properly target their ads. For businesses that only serve a limited area, this is a vital step in ensuring that you’re not wasting money advertising to people who won’t (and, in fact, can’t) become customers. Thankfully, it’s not a difficult problem to solve.

Your AdWords account is organized into campaigns and ad groups. An ad group contains all of your keywords and ads, and a campaign contains sets of ad groups. All location targeting in AdWords currently takes place at the campaign level. This leaves you with several options for organizing your account. You can create separate campaigns to target individual geographies, you can target all your campaigns to the same geography, or you can mix those two methods.

For example, if you have a business with locations in Dallas and Fort Worth, you might want to run one advertising campaign for each location. If you haven’t created the campaigns yet, you can set up your location targeting during the creation process. Simply type the location into the search field and select it from the list.

AdWords Interface - Campaign Location Targeting

If you’ve already created your campaign, you can still set up location targeting. Navigate to the campaign screen and click the “Edit” link next to the location.

AdWords Interface - Campaign Location Targeting Edit

You can search for and select a new targeting setting just as you would if you were creating a new campaign.

Choosing the right geography targeting settings can help keep your ads relevant, save you money, and drive better conversions. If you haven’t taken advantage of this AdWords feature, you should look into it as soon as possible.

Comment

Like what you see?
get more free content.

Next Up In Local Marketing

Were you at the Seattle Biz Talk?

Local businesses in the Pacific Northwest face similar challenges to your own. Much like you, they know they need...

Read More

Top News Stories and Trends in Local Business 3/27

Who’s got the time anymore to troll news sites for the latest trends and news in local business news?...

Read More

Bring Your Google AdWords Campaigns into 2017

Get Up to Speed For local business owners, search engine marketing (sometimes referred to as “pay-per-click” or PPC) is...

Read More

Explore the Blog