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3 Must-Know Metrics for Your Small Business Website

We know you want to make maximum money with minimum effort on your website. So we put together this bottom-line, don’t-bother-me-with-details, just-tell-me-what-I-need-to-know list of three metrics that show if a local-business website is doing its job. 1. Conversion rate The point of your site is to attract visitors, then convert them into leads for ultimate…continue reading …

Marketing Metrics That Matter

Marketing Metrics that Matter [Infographic]

With hundreds (if not thousands) of different marketing metrics floating around out there, simply finding a pattern in the noise can be downright arduous. Fortunately, the folks at Pardot have put together this handy infographic cheat sheet to help you separate the actionable metrics (data that actually affects your revenue) from the vanity metrics (data…continue reading …

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Guide to Customer Relationship Management Software for Small Business

Customer relationship management software, CRM software, sales force automation software, leads management software, contact management software, channel management software. Many names, many vendors but bottom line these tools should help you organize your sales operation so you miss fewer sales opportunities and close more deals – without driving you to the vendor’s help desk.  We…continue reading …

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Dialing for Dollars with Call Tracking

A phone call is the most valuable lead any small, local business can get – pretty much the definition of a hot prospect. So every local business keeping a close eye on its marketing budget should know which campaigns best drive calls. Luckily, customers always tell you exactly where and when they saw your phone…continue reading …

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Finding Social Media Content That Works

Maybe you’ve just gotten into social media for your business and you need to know where to begin. Maybe you’ve been running social campaigns for a while but have yet to see any results. Either way, you need to become intimately familiar with your audience to better engage with them, and you need to have…continue reading …