Roofing

Roofing Contractors: Give Your Customers Something to Talk About with Content Marketing

When somebody calls a roofing contractor, it’s usually because their roof needs repairs or replacement. I know that sounds painfully obvious, but it’s that fact that drives the marketing efforts of most roofing companies. At the risk of oversimplifying things, marketing can be broken down into three broad goals—getting found, getting chosen, and getting talked…continue reading …

kingcontent

What You Can Do to Boost Your Content Marketing Now!

Yes, we’ve all heard the age old digital marketing adage, “Content is King”. This has been proven many times and now it is preached like the lore of yesteryear. The Content King has survived many onslaughts and algorithm changes from the search engines and has proven again and again that useful, meaningful content on the…continue reading …

friendly plumber

Plumbers: Build Trust and Engage Your Customers with Content Marketing

When plumbers are marketing their business, they usually focus on being found first—either in the phone book or online. The scenario that comes to mind is the hapless homeowner, scrambling to call a plumber as water spews from a broken pipe. There’s no time to read reviews, no time to ask family and friends for…continue reading …

5 Ways to Reign Over Your Content Marketing

5 Ways to Reign Over Your Content Marketing [Infographic]

There are millions of blog posts and articles published online daily, and it’s important to find ways to make your content rise above the noise. The marketing technology team over at Captora put this infographic together with 5 great tips on how you can boost your content marketing efforts to get the best results. Shore up…continue reading …

Six Facebook, Twitter and Pinterest Posting Tips for Small Business

Content Marketing Explained

Local Search Marketing 101, Part 2 In Part 1 of the Local Search Marketing 101 series, we discussed the various phases that customers go through in the purchasing process. In this followup article, we are going to discuss your Content Marketing strategy and how your content marketing efforts can help you stand out to potential customers…continue reading …