friendly plumber

Plumbers: Build Trust and Engage Your Customers with Content Marketing

When plumbers are marketing their business, they usually focus on being found first—either in the phone book or online. The scenario that comes to mind is the hapless homeowner, scrambling to call a plumber as water spews from a broken pipe. There’s no time to read reviews, no time to ask family and friends for…continue reading …

5 Ways to Reign Over Your Content Marketing

5 Ways to Reign Over Your Content Marketing [Infographic]

There are millions of blog posts and articles published online daily, and it’s important to find ways to make your content rise above the noise. The marketing technology team over at Captora put this infographic together with 5 great tips on how you can boost your content marketing efforts to get the best results. Shore up…continue reading …

Six Facebook, Twitter and Pinterest Posting Tips for Small Business

Content Marketing Explained

Local Search Marketing 101, Part 2 In Part 1 of the Local Search Marketing 101 series, we discussed the various phases that customers go through in the purchasing process. In this followup article, we are going to discuss your Content Marketing strategy and how your content marketing efforts can help you stand out to potential customers…continue reading …

ben-franklin-gi-joe

What Do Ben Franklin and G.I. Joe Have in Common?

With all the buzz about content marketing these days, you’d think it was an exciting new strategy for promoting your business. But the idea of attracting (and retaining) customers by providing awesome and engaging content has been around for a long, long time. How long? Good question. Here are a few milestones in the history…continue reading …

Google Hidden Gems

10 Hidden Gems from Google to Improve Your Website [Infographic]

It’s always helpful to know what Google looks for when they rate websites, since Google is, well, Google. So whenever some “insider” info leaks, it is worth our serious consideration. Here are 10 EASY things that every business can understand and implement on their own website. Make sure your content is written by experts. Update old content…continue reading …