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Why Your Customers Don’t Read Your Marketing Emails

Because the subject lines on your messages aren’t motivating customers to click the darn messages to open them, that’s why!  So let’s hold a little Email Subject Line Boot Camp right here and now. First, the Testing Disclaimer: No subject line idea is guaranteed to work for your business unless you test it. Testing one…continue reading …

A-B-Blocks

Simple A/B Testing to Rev Up Your Email Marketing

Two Big Truths of online marketing are 1) small changes, like changing a green button to red, can increase clicks by users, sometimes by a lot…and 2) nobody can reliably predict which small changes will produce big results. So smart online marketers are constantly testing tweaks to their email messages. You should too, and it’s…continue reading …

Number 1 in Google

Don’t Spend Your Time Worrying about Google Search Results

As a small business owner, you probably get 100 emails a week from SEO specialists telling you that your ticket to untold riches will only come if you are ranked number 1 in Google search results.  While there is some value to that, it is far from the be-all and end-all of your digital marketing…continue reading …

googlehasahummingbird

Small Businesses, Google Has a Hummingbird, and It’s Kind of a Big Deal!

In case you didn’t know, Google has turned 15 years old this past week. They celebrated in the garage of the house where Google was born.  During this celebration, they also announced their new algorithm, “Hummingbird”.  Google hasn’t had a major new algorithm change in over 10 years.  Pandas and Penguins were always additions, amendments,…continue reading …