The Great Divide in Content Marketing

What You Should Expect from Content Marketing [Infographic]

Are your content marketing efforts floundering because you’re not getting the results you should or are you not expecting realistic results? Check out these statistics about content marketing and give your strategy (and goals) another look. You may need to adjust your expectations. A thought to keep in mind: even when visitors to your website or blog only…continue reading …

Email-Inbox-Image

Why Your Customers Don’t Read Your Marketing Emails

Because the subject lines on your messages aren’t motivating customers to click the darn messages to open them, that’s why!  So let’s hold a little Email Subject Line Boot Camp right here and now. First, the Testing Disclaimer: No subject line idea is guaranteed to work for your business unless you test it. Testing one…continue reading …

A-B-Blocks

Simple A/B Testing to Rev Up Your Email Marketing

Two Big Truths of online marketing are 1) small changes, like changing a green button to red, can increase clicks by users, sometimes by a lot…and 2) nobody can reliably predict which small changes will produce big results. So smart online marketers are constantly testing tweaks to their email messages. You should too, and it’s…continue reading …

Number 1 in Google

Don’t Spend Your Time Worrying about Google Search Results

As a small business owner, you probably get 100 emails a week from SEO specialists telling you that your ticket to untold riches will only come if you are ranked number 1 in Google search results.  While there is some value to that, it is far from the be-all and end-all of your digital marketing…continue reading …