When it comes to gaining new customers, your website can make or break you. Most businesses already have a website, and assume their current setup will be good enough.
With budgets tight, how can you be sure that you aren’t missing a critical piece of the online puzzle? Well lucky for you I can tell you a few things that most great business sites have in common.
Below I outline 8 essential parts of a good small business website, along with brief explanations for each one.
Hopefully after reading it you’ll have a better understanding of how to implement these tips on your website. Keep in mind that website optimization never really stops, it’s an ongoing process!
8 Steps to a Good Business Website
1. Social Media Links
Your customers are spending more time than ever on social networks, so be sure you reach out to them on Facebook, Twitter, and wherever else they might be. At the very least, I would recommend linking to your Facebook page for some easy “likes” and fan engagement.
2. Mobile Website
It’s no secret you need a mobile website, yet recent data has shown most businesses have yet to add this critical piece to their websites. Be timely and relevant by updating to a new mobile website asap. Not having a mobile friendly site can be a deal breaker for some customers.
3. Quality Incoming Links
You’ve probably heard somebody mention links at one point or another, and for good reason. Search engines like Google and Bing still largely base their rankings off links, and that isn’t going away anytime soon. Submitting your business to large local websites like Superpages, DexKnows, and Yelp is a great place to start!
4. Contact Information
What good is it to have customers find your business online if they can’t contact you? Make sure you have a phone number listed in an easy to find place, and offer your location and email address in the footer as well.
5. Clear Heading
One of the first things people do when they land on a website is try to determine what it’s about. A clear, easy to read heading is a perfect way to let visitors know exactly where they are. The internet can be such a fast paced environment, don’t ever assume a person landing on your site has the foggiest clue about who you are and what you do.
6. Site Description
In addition to a clear heading, a good business description is key to keeping potential customers on your website, and interested in what you have to offer them. Ask friends, family, or anyone you can find to check out your home page. Use that feedback to determine if your message is clear enough for the average person to get in less than 30 seconds.
7. Lots of Good Content
The most important thing outside of links is good quality content. While some people will only see your home page, that doesn’t mean you should ignore the rest of your website. Just like a business has many pieces, so does a good site. Add pages specific to each part of your business, and make those pages as detailed as possible.
8. Images and Video
YouTube is the second largest search engine in the world behind Google. Enough said, right? Customers don’t just want to read about you anymore, they want to watch videos, view images, and find out as much as they can. Invest in some great photography and awesome videos. You won’t regret it.