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Chris Irby

I've spent most of my professional life as a writer, editor, and intolerable pedant. Fortunately, Dex Media has given me a way to channel these abilities constructively. As Manager of Digital Content, I work with the rest of the Marketing team to make sure our online content is accurate, engaging, and current.

Articles by Chris Irby

Avoid These 5 “Bland Brand” Copywriting Mistakes*

Building a brand is hard work. You have to figure out just what it is about your business that...

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Best of the Dex Media Blog 2015

The new year is upon us! And with our resolutions made and our auld langs syned, now is a...

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How to Proactively Protect Your Online Reputation

Despite your best efforts, your business’s reputation will eventually take a hit online, whether it’s a disgruntled customer posting...

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15 More Social Media-Inspired Words That Are Now in the Dictionary. WDYT?

As a language, English has long been in a state of constant flux due to folks who insist on...

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7 Ways to Recycle Content

Branded content is like bacon—you can never have too much of it!* Experts predict that businesses will spend more...

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Social Media Crisis Management [Infographic]

Marketing your business on Twitter can be something of a double-edged sword. When it’s done well, it lets you...

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The Surprisingly Awesome History of Content Marketing… from Ben Franklin to Jimmy Kimmel

With all the buzz about content marketing these days, you’d think it was an exciting new strategy for promoting...

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The ABCs of Landing Pages That Work [Infographic]

The Copyblogger sages Present wisdom for the ages On building landing pages With content that engages. If you’re doing...

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5 Types of Complainers (and How to Deal with Them)

Complaints are simply a fact of life when it comes to business. And whether the blame lies with you...

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5 Email Mistakes That Will Send You to the Spam Folder [Infographic]

Email marketing is a viable tactic for promoting your business and staying in touch with your customers. As an...

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How Well Do Top Brands Know Their Social Audience? [Infographic]

Social media is a great tool for engaging customers and turning them into fans of your business. Most businesses...

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The 10 Spammers You Won’t Meet in Heaven

If you blog, you’ve undoubtedly run into the problem of comment spam. Basically, this is when disingenuous marketers attempt...

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How Spam Complaints Impact Your Email Program [Infographic]

When it comes to email marketing, your sender reputation can make the difference between landing in the inbox or...

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Black Hat vs. White Hat SEO [Infographic]

If you talk to an SEO professional, or simply stand next to one long enough, you’ll inevitably hear the...

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How to Use Negative Keywords

An effective keyword strategy is the cornerstone of any successful PPC campaign. When you’re paying for your advertising by...

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What SEO Used to Be vs. What SEO Is Now [Infographic]

SEO is an ever-changing field, and tactics that worked swimmingly just 5 years ago are now more than likely...

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Roofing Contractors: Give Your Customers Something to Talk About with Content Marketing

When somebody calls a roofing contractor, it’s usually because their roof needs repairs or replacement. I know that sounds...

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The Top 10 Infographics of 2015 (So Far…)

If a picture is worth a thousand words, then this may well be our most epic blog post to...

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Social Media Cheat Sheet for Brands [Infographic]

Social media marketing is a great way to inject some personality into your brand and connect with your customers....

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Avoid These Online Reputation Mistakes

A company’s online reputation, like most things worthwhile, can be difficult to build but fiendishly easy to shatter. The...

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A Very Monty Python Guide to Email Spam Filters and Blacklists [Infographic]

Ever wonder why unsolicited messages came to be named after a gelatinous, vaguely meat-flavored foodstuff? Well, you have Monty...

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