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John Oren

Articles by John Oren

Google Analytics Solutions Gallery – Free, Powerful, and Calling Your Name

There have been many developments with Google Analytics (GA), and the short and overdue message is that you need...

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4 Ways To Use Google Search Operators as an SMB

What is a “Google Search Operator” you ask? We use Google every day, almost as instinctively as we grab...

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Long Tail Keywords – How People Are Finding Your Website

So what is a long tail keyword?  The State of Search defines a long tail keyword phrase as having...

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DNS Services – Scam Alert on Your Domain Name

There are multiple companies out there who send domain “expiration” or “registration” notices to small businesses, in an effort...

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Understanding Browser Cookies – Part 1

As a data analytics evangelist and advocate of learning about web and mobile properties by watching the fingerprints of...

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5 Ways To Stay Enthusiastic About Your Small Business

Back when you started your small business, you were probably full of energy, ideas and a can-do attitude. Life...

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Coping With Rising Fuel Costs

If your business is on the move, and even if it’s not, rising gasoline prices can spell trouble. Mobile...

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How To Craft A Performance Review Program That Works

It’s performance review time. You’ve downloaded a form that may work okay with a few revisions. You’ve explained to...

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Are You A Bad Boss?

When you started your business, you probably never stopped to consider the type of boss you’d turn out to...

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Top Small Business Resolutions For 2011

Many business owners are ready to say goodbye to 2010 and are eager to embrace the New Year, hoping...

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Free Statistics That Will Help Grow Your Business

You’re probably doing some planning for the New Year, and having the facts about trends and other market intelligence...

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Is Your Company In Distress?

Small business owners who are facing distressed companies – which may be due to unplanned rapid growth, lack of...

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Building A Small Business Marketing Plan

A marketing plan is like a roadmap to the promotional future of your small business. It’s an important tool...

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How To Motivate Your Sales Force (Part 1)

No matter whether the economy is booming or sputtering, a motivated sales force is essential for your company’s success....

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How To Score Your B2C Leads

The convergence of tighter budgets and emerging media including social networks and mobile means marketers have both the need...

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3 Reasons To Use Contract Labor

In the course of any business, times will exist when you need more help than you have the budget...

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How To Build Customer Loyalty

American consumers have more options than ever before. They can choose to shop online or offline. They can choose...

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Small Business Collection Strategies

There are big advantages to making it easy for customers to buy your products, but sometimes being too accommodating...

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Transforming Customers Into Communities

The evolution of social networking has caused a dramatic shift in how businesses market their products and services, and...

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Understanding Press Releases

Press releases are a form of publicity that you can use to leverage company news into a marketing opportunity...

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What Does Your Corporate Culture Say About Your Business?

Throw out the term “corporate culture” and people typically think of large businesses. Large financial firms and old-school technology...

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