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Jonathan Larkin

Jon has worked for Supermedia since 2004 and is currently managing large-scale search marketing campaigns for superpages.com and dexknows.com. He has worked in the Internet industry since 1996, handling roles from web site development to online marketing management.

Articles by Jonathan Larkin

Google is Calling Out Your Mobile-Unfriendly Site

When consumers are looking for something on their mobile phones, they want to find something quickly and they want...

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‘Tis the Season for Holiday Ads

With Black Friday and Cyber Monday right around the corner, it’s not too late to shore up your advertising...

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Custom Affinity: Find Your Display Ad Audience

When running display ads, one of the most important paths to success is proper audience targeting. You can have the...

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Facebook’s Local Awareness Ads: Hyperlocal Targeting

It’s been said that the three most important factors influencing the value of a property are location, location, and...

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Bing Ads Campaign Planner: Vertical Research for Free

Last week Bing announced the release of the Bing Ads Campaign Planner. The apparent intent of this new feature...

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AdWords Callouts: Expand your Ad Space

Last July I posted about the ever-shifting size and shape of Google text ads. Last week Google introduced another feature...

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More Data and Optimization Options from Google: How They Work Together

In a pair of announcements this week Google announced both a new conversion metric (“Website call conversions“) and a new...

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Dynamic Sitelinks – Free Clicks with a Catch

Google has made a number of improvements to their ad sitelinks extensions since they launched in 2009. Many of those changes...

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AdCenter Feature Catch-Up: Matching the Competition

Bing recently made some announcements that bring their feature set a little closer to what Google offers. They’ve improved...

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Remarketing on Twitter: It’s Okay to Follow Your Visitors

One of the core principles of advertising is proper audience targeting. Reaching out to the wrong audience is a waste...

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Can You Get More Calls With a Flexible Bid Strategy?

There are a lot of ways to manage bids for your SEM campaigns. If you’re handling your optimizations  by hand...

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Google’s Keyword Planner Updates: Looking Trendy

Almost exactly one year ago I posted about Google’s then-new Keyword Planner tool. Now they’re back at it, releasing...

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Can Twitter’s New Website Cards Save You Money?

Last fall I wrote an introductory post explaining the 140-character busting Twitter cards and the lead cards that served as...

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Joining Forces: Can Social Boost Search?

A recent report from Marin Software uncovered some interesting new data about the effects of cross-channel marketing. Search has long dominated...

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Follow-Up: Facebook Ad Audience Targeting

In February, I wrote a post titled “Updates Coming to Facebook Ad Audience Targeting” that covered updates to the...

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Facebook Ad Sets: Joining the Herd

Search engine marketers have long struggled with the question of how best to organize their ads. Google and Bing...

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Updates Coming to Facebook Ad Audience Targeting

Facebook has a lot of data on its users, but only a small portion of that data can be...

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Google to Introduce Flexible Conversions

Conversions remain one of the most important metrics to keep track of when running online advertising campaigns. Google has...

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Find Your Missed AdWords Opportunities

It’s often hard to tell when you’ve missed an opportunity with your online ads. This is especially true when...

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How To Track Your Twitter Ad Conversions

A key component to any successful advertising campaign is conversion tracking. Without that integral piece, you’ll be running ads...

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Are Your Ads Viewable?

Last Thursday, Google announced that they’re offering another new feature for display advertisers. In addition to the recent “Display...

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