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Laura Monroe

Articles by Laura Monroe

How Pokémon GO Can Boost Your Local Business

It’s been a little over a week since Pokémon GO was first launched, yet already this augmented reality game...

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Stitch Fix: Humans + Artificial Intelligence = Customer Service

In 2015, Business Insider declared that Stitch Fix is changing the way that women shop for clothes, but it...

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Millennial Small Business Owners Commit to the Long-Term

A recent study conducted by Wells Fargo focused on the state of small businesses owned by millennials has revealed...

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New Report Shows Missed Opportunities on Social Media

A new report from Sprout Social, based on analysis of 247,000 public social profiles (93,000 on Facebook, 114,000 on Twitter,...

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News Roundup: 5 Ways to Build a Brand

In today’s competitive marketplace, developing and nurturing a strong small business brand is more important than ever. Here are...

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How to Market a Yoga Studio

The yoga market continues to be one of the fastest growing industries in the United States, with studios popping...

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News Roundup: Uber, Best Home Businesses, Seasonal Hiring

The small business world is ever-evolving, and so are the trends that currently guide short-term and long-term success for...

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Infographic: 2016 Mother’s Day Purchase Trends

While the history of Mother’s Day can be traced all the way back to the spring celebrations of ancient...

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Local Businesses Partner Up Online

You know the local business networking opportunities like chambers of commerce, neighborhood merchant associations and Rotary Clubs.  Meet the next generation:...

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4 New Videos That Made Us Think…

…about small business management, marketing, and life after work. Topics range from surviving in the high pressure world of...

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5 Fresh Starts on Managing Your Business

In today’s competitive business world, dynamic leadership has become more important than ever. Business leadership has long been the...

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Clicks to Bricks: eCommerce Retailers Open More Local Stores

Local shops have battled chain stores for years. Now, get ready for a new competitor, the online merchant with...

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Great Time to Buy/Sell a Small Business [Infographic]

Small business mentors organization SCORE pulled together the facts and figures for this infographic, making the case that it’s a...

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4 New Ways to Reach Your Target Audience

Digital or online marketing is no different than traditional marketing in that you need to find the best way...

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5 Takes on What’s New in Customer Experience for Small Business

In an increasingly competitive market, customer service has become a key differentiator for brands across all industries, which makes...

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This Week’s Trending Marketing Insights and Tips

Marketing can make or break a small business, and the industry is changing all the time, so it’s important...

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Survey: What Consumers Want from Local Business Websites

BrightLocal’s annual consumer survey was recently released, which focused on what consumers are looking for in local business websites....

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Mobile Payments News: Google Goes Hands Free and More

Google just released its latest in mobile payment tools: a new app called Hands Free that allows customers to...

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How Scammers Game Google to Steal Your Customers

The New York Times recently published the results of an investigation into a growing problem in the world of...

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The Impact of Marketing Automation on SMBs [Infographic]

With all this talk about marketing automation (also commonly referred to as customer relationship management, or CRM, tools), let’s...

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Survey: Who Do You Trust? WordPress First, Yelp Last

Small businesses that buy online services or software on an a la carte basis face a dizzying menu of choices.  Alignable, a...

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