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Marion Jacobson

Editor, writer, web developer, SEO expert. It's all about the content with me. Founding editor of this blog. Connect with me on Twitter! Find me on Google+

Articles by Marion Jacobson

What is the CAN-SPAM Act and Why Should You Care? [This is not a joke]

If you maintain an email list of customers/clients and leads you’re no doubt aware of how effective email marketing...

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Three Things (at least) You Should Know About Your Website

or Why You Need Google Analytics Now (it’s free and easy to set up) FIRST: Do you know how...

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10 Hidden Gems from Google to Improve Your Website [Infographic]

It’s always helpful to know what Google looks for when they rate websites, since Google is, well, Google. So whenever...

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10 Trends in Local Media to Consider for 2015

What do local marketers need to know as they prepare for 2015? Columnist Wesley Young discusses recent developments in...

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What You Should Expect from Content Marketing [Infographic]

Are your content marketing efforts floundering because you’re not getting the results you should or are you not expecting realistic results?...

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I’m Not a Retailer – Why Should I Care About Mobile?

I’ve heard this sentiment expressed by many small businesses who don’t have a retail location or even a public...

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Are You Sabotaging Your Business Website?

It’s essential for your business to have a website, but if you’re making these mistakes, you might be hurting...

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How Effective is Online Advertising? [Infographic]

The best way to know how effective your online advertising is, is to measure. Whether you are spending money...

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How to Start a Business Blog

Some of the most frequently asked questions from small businesses involve blogging. Should I have a business blog? YES!...

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20 Marketing Stats that will Drive 2014 [Infographic]

Using data gathered from Adobe, HubSpot, eMarketer, Gartner, the Content Marketing Institute, Salesforce, Chitika and more, the folks at...

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5 Great Small Business Blogs and Their Secret to Success

Sometimes it’s easier to be inspired and get motivated when you see others succeeding at something you want to...

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Make Your Landing Page a Winner [Infographic]

If you are investing some of your marketing budget on PPC advertising, you’ve undoubtedly heard advice about choosing keywords,...

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3 Things You Can Do to Help Your Website Now

These are some easy and safe things that you can do – or have your web developer do for...

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Millenials Move Beyond Facebook [Infographic]

According to Wikipedia: Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when...

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How to Get More Boost from Google+ [Infographic]

There are more than 300 million active users of Google+, although many of them are not sure how to...

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2 Simple Ways to Own Your Business’s Online Reputation

Go to Google. You can go right now, I’ll wait. Type in your business name and some location info,...

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Are Marketers Undervaluing Men’s Buying Power? [Infographic]

I’ve long believed that family shopping decisions are primarily made by women, and apparently that used to be true....

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April Fools' Day pranks today

April Fools’ Day is sometimes called All Fools’ Day and has been recognized and celebrated since the Middle Ages...

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STOP and READ: Before you Remove or Disavow Links

Some of our clients have contacted us recently because a consultant, or webmaster, or SEO advisor, or automated link-checker...

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The Year of the Social Small Business [Infographic]

Did you know that 9 out of 10 SMBs use or plan to use social media to promote their...

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Don’t Think Your Business Needs a Website?

I had a conversation this weekend with some friends who are starting a new business. They’re young and hip,...

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