Select an Account to Sign In

DexHub

Text & Email | Appointment Scheduling | Customer Database

Sign In

MyDex Account

Pay Bills | View Reporting | Manage Your Listings

Sign In
Share: Share to Facebook Share to Twitter Share to LinkedIn

Beacon Technology a New Alternative to GPS

By | 03.06.14

With the advent of mobile technology and other modern conveniences, it’s a fair assumption that most people spend a lot of time indoors. That’s one of the reasons why many experts believe beacon technology is the next big thing for business — the wave of the future, pun intended. Beacon technology uses low-powered radio waves that allow Bluetooth-enabled smart phones and other electronic devices to communicate with them. They are a great alternative to GPS technology that is often hampered while indoors.

“Beacon technology will improve the way consumers use smart phones and transform numerous industries by solving the indoor geo-location challenge. It has great potential to facilitate better mobile payments thereby disrupting the whole credit card ecosystem because of its range,” said Kirsten Osolind, President and COO of re:invention consulting.

Industries that could greatly benefit from this new technology are grocers and big-box retailers.  In this scenario, beacons could be placed in store aisles and once a customer approaches, flash sales or information on the products in that aisle could be sent to their smart device.

But beacon technology is not completely foolproof and has some downsides. Customers must have the business’ app installed, have their Bluetooth enabled, and must agree to accept signals from a beacon.

Reference:

Sophy, Joshua. “Apple iBeacon Is a New Location Tracking Alternative to GPS”.  Smallbiztrends.com. 2/19/2014.

Share: Share to Facebook Share to Twitter Share to LinkedIn
Comment

Like what you see?
get more free content.

Next Up In News

TOP NEWS STORIES AND TRENDS IN LOCAL BUSINESS 4/26

You could waste hours browsing the Web for local business news, and we know you don’t have the time. But, we...

Read More

Are you ready for National Small Business Week?

According to the U.S. Small Business Administration (SBA), April 30 – May 6, 2017 is National Small Business Week...

Read More

Top News Stories and Trends in Local Business 3/27

Who’s got the time anymore to troll news sites for the latest trends and news in local business news?...

Read More

Explore the Blog