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Advertising

Advertising isn’t free, which makes it one of the last to-do items on many local business owners’ lists. But, advertising lets you target customers and measure your ROI, so you gotta budget for it. Here’s how to lessen the sting.

Articles for Advertising

Prepping Your Business Listings in 2017

Prepping Your Business Listings in 2017

Call me Captain Obvious, but customers search for businesses online – they just do. And according to Google, 4...

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Improving Your Ad Copy – How to Do It, and What It Looks Like

Improving Your Ad Copy – How to Do It, and What It Looks Like

The term “advertising copy” (ad copy) is admittedly pretty broad. There are plenty of ways you can spend your...

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Leveraging Holidays to Boost Customer Loyalty – a Study on Taco Tuesday

Leveraging Holidays to Boost Customer Loyalty – a Study on Taco Tuesday

Ever heard of Taco John’s? We don’t mean to insult the chain of Mexican-style fast food joints if you...

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Dust off Your Advertising Plan in Time for Spring Cleaning

Dust off Your Advertising Plan in Time for Spring Cleaning

The arrival of spring means many things to local business owners. For some, it means a slow-down in business...

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New Mobile App for Clients: Easy Account Management on the Go

New Mobile App for Clients: Easy Account Management on the Go

Announcing the new Dex Media Client Mobile App–so you can run your digital marketing from anywhere, at any time. We...

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Better Targeting with Display Ad Remarketing

Better Targeting with Display Ad Remarketing

You know you need search ads to pull customers to your website, but that’s just half the customer chase....

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How to Find Free Stock Photos That Look Like Paid

How to Find Free Stock Photos That Look Like Paid

Your usual choices on free stock photography sites: pictures of dollar signs falling from the sky, close-ups on two...

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Print Yellow Pages: Still Very Much in the Marketing Mix

Print Yellow Pages: Still Very Much in the Marketing Mix

Everyone does their searching for local businesses on their mobile phones. Everyone takes the phone book straight out to the recycling...

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Is That Phone Call Really from Google?

Is That Phone Call Really from Google?

Many small businesses across the country report continuing to receive calls from telemarketers claiming to be Google. Although this...

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Co-op Advertising: Money on the Table

Co-op Advertising: Money on the Table

National brands may pay 50% to 100% of your local, online ad campaigns, and may also cover social media,...

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Avoid These 5 “Bland Brand” Copywriting Mistakes*

Avoid These 5 “Bland Brand” Copywriting Mistakes*

Building a brand is hard work. You have to figure out just what it is about your business that...

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Yes, Virginia, People Still Use Phone Books [Infographic]

Yes, Virginia, People Still Use Phone Books [Infographic]

We sometimes hear from folks who tell us that we are “crazy” or “out of touch” or they want...

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The Top 10 Infographics of 2015 (So Far…)

The Top 10 Infographics of 2015 (So Far…)

If a picture is worth a thousand words, then this may well be our most epic blog post to...

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3 New Rules to Improve Google’s Display Ad Clicks

3 New Rules to Improve Google’s Display Ad Clicks

Google recently announced that it would be improving the quality of clicks coming from their display ad network. They’ll...

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We Asked Our Clients: What are your advertising/marketing plans?

We Asked Our Clients: What are your advertising/marketing plans?

This month we surveyed small businesses, asking them 7 basic questions about their advertising/marketing strategy right now and for the...

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Free Advertising for Small Businesses

Free Advertising for Small Businesses

The Top Ten List Free Listings for Establishing Your Presence in the Digital World It is a popular and...

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Using Seasonal Data to Boost Your Online Ads

Using Seasonal Data to Boost Your Online Ads

It can sometimes be tempting to let your online advertising campaigns run on auto-pilot, especially when they seem to...

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Do It For Me/Do It With Me Advertising and Marketing for SMBs

Do It For Me/Do It With Me Advertising and Marketing for SMBs

Running your business is more than a full-time job for a business owner. It can keep a whole team of...

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Do You Have All the Business You Can Handle?

Do You Have All the Business You Can Handle?

Recently I was looking for a new doctor, and the one I chose wasn’t accepting any more new patients....

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Is Your Brand too Bland? Avoid These Pitfalls of “Wallpaper Copywriting”

Is Your Brand too Bland? Avoid These Pitfalls of “Wallpaper Copywriting”

Building a brand is hard work. You have to figure out just what it is about your business that...

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FAQ – Display Advertising and Small Businesses

FAQ – Display Advertising and Small Businesses

What are Display Ads? There are different types of display ads. Display ads can be in image format, in...

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