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Branding

Your company’s brand says a lot about you. Like a first impression, it really is powerful. It can help you win over customers, add you to a long list of branding fails or make you disappear in a sea of vast competition.

Articles for Branding

Looks Aren’t Everything, But Your Emails Need a Makeover

Looks Aren’t Everything, But Your Emails Need a Makeover

Think of some of the reasons you delete emails before reading them. The biggest offender, for most of us,...

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Video Marketing – It’s Time to Get in the Game

Video Marketing – It’s Time to Get in the Game

We get it – the digital space today can sometimes feel overwhelming. With so many different channels to direct...

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Five Easy Ways to Make Holiday News

Five Easy Ways to Make Holiday News

Looking for new and innovative ways to remind prospective and current customers about your products and services? Nothing beats...

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Avoid These 5 “Bland Brand” Copywriting Mistakes*

Avoid These 5 “Bland Brand” Copywriting Mistakes*

Building a brand is hard work. You have to figure out just what it is about your business that...

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Do You Have All the Business You Can Handle?

Do You Have All the Business You Can Handle?

Recently I was looking for a new doctor, and the one I chose wasn’t accepting any more new patients....

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Is Your Brand too Bland? Avoid These Pitfalls of “Wallpaper Copywriting”

Is Your Brand too Bland? Avoid These Pitfalls of “Wallpaper Copywriting”

Building a brand is hard work. You have to figure out just what it is about your business that...

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Which Brands are Most Popular in Your State?

Which Brands are Most Popular in Your State?

Brands communicate characters traits of who we are and what we value as individuals. Using a list of 200+...

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Your Colors Influence Your Customers [Infographic]

Your Colors Influence Your Customers [Infographic]

The colors you choose for your company logo or signage or delivery trucks send their own message to customers...

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Want a New Business Website? Answer These Questions First.

Want a New Business Website? Answer These Questions First.

Web designers and marketers start a site design or re-design with a “website creative brief”, a short set of...

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Sometimes, It IS How You Start

Sometimes, It IS How You Start

The first play (after the kickoff) of Super Bowl XLVIII was a misdirected snap that flew over Peyton Manning’s head...

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Why Do I Need a Brand? Customers Already Know Me!

Why Do I Need a Brand? Customers Already Know Me!

  By Barry Moltz – Small Business Speaker, Author and Guest writer for Dex Media Many small business owners...

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How to Ask For Customer Reviews

How to Ask For Customer Reviews

You know that online reviews help drive customers to your business. But did you know they also improve your...

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Ways to Avoid Confusion with Your Brand Name

Ways to Avoid Confusion with Your Brand Name

Although the average business may not realize it when first starting out, brand names are often quite similar and...

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Why your Business Needs to be LinkedIn

Why your Business Needs to be LinkedIn

The emergence of social media has opened up countless marketing opportunities for businesses of all sizes. Companies both large...

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Protect Your Business’s Name in Keywords: 3 Reasons Why

Protect Your Business’s Name in Keywords: 3 Reasons Why

You’ve invested a lot of time to build and market your business and gain customers. If a potential customer...

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How to Brand a Small Business

How to Brand a Small Business

A credible brand is one of the most important elements in a successful business. When your brand is done...

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How to Increase Your Community Presence and Your Bottom Line

How to Increase Your Community Presence and Your Bottom Line

“If you build it, people will come” may work in the movies, but it doesn’t necessarily apply to running...

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How Findable is Your Business?

How Findable is Your Business?

Being “Findable” means a business is visible to consumers where and when they’re ready to buy. It also means...

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6 Ways to Create a Marketing ‘Sound Bite’ for Your Local Business

6 Ways to Create a Marketing ‘Sound Bite’ for Your Local Business

We are all bombarded with marketing and advertising messages daily that aim to shape our opinion, elicit action —...

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Do You Project the Best Image for Your Company?

Do You Project the Best Image for Your Company?

When you work for a giant conglomerate, what you do in public is rarely a blip on the corporate...

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The 6 Golden Rules for Bad Online Reviews

The 6 Golden Rules for Bad Online Reviews

Online reviews are increasingly important for local businesses of all types. If someone searches for your business, it’s now...

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