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CRM

Your customers love you. How well are you reciprocating? Good CRM shows customers you care by helping you engage and nurture these relationships without the manual back and forth you used to rely on.

Articles for CRM

Are you making these 6 common mistakes when building your contact list?

Are you making these 6 common mistakes when building your contact list?

Hopefully you use your contact list to communicate regularly with customers and potential clients. You do…have a contact list…right?...

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INFOGRAPHIC: The Composition of a Loyal Customer in 2017

INFOGRAPHIC: The Composition of a Loyal Customer in 2017

“Nooooorm!” If you ever watched the show Cheers, everybody knew his name. That’s because Norm’s character frequented the same...

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Build Your Contact List on the Down Low

Build Your Contact List on the Down Low

Hopefully you have one or two ways you keep in touch with current customers – text messages if you’re...

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Why Marketing Automation is a Fit for the Small Biz Owner

Why Marketing Automation is a Fit for the Small Biz Owner

For many small and mid-sized businesses, marketing automation may seem like something only larger companies can afford to take...

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Frequently Asked Questions – Creating Customer Loyalty

Frequently Asked Questions – Creating Customer Loyalty

How many of you are members of customer loyalty programs? I know I am! I’m all about collecting airline...

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Personalizing the Customer Experience – 4 Ways to Make a Better Impression

Personalizing the Customer Experience – 4 Ways to Make a Better Impression

Do you treat your lifelong friend differently from how you treat your third cousin twice removed? Of course you...

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Create Loyal Customers

Create Loyal Customers

If you still feel slightly winded and your budget is lighter from all that work you’ve done to acquire...

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Manage and Engage With Your Customer Base – Our Top Resources

Manage and Engage With Your Customer Base – Our Top Resources

It’s an age old question of just about every business owner — once a customer has found you for...

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Keep Your Customers Close – Build a Digital Database [Video]

Keep Your Customers Close – Build a Digital Database [Video]

Do you have an up-to-date list of your customers? Do you keep it on a spreadsheet or on customer...

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Appointment Software: Getting Customers to “Book Now!”

Appointment Software: Getting Customers to “Book Now!”

Your online booking software is up and running and you’re ready for clients to slot themselves into your soon-to-be-much-busier...

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Must-Have Mobile Apps For Small Businesses

Must-Have Mobile Apps For Small Businesses

Running a small business is a massive undertaking and it can be overwhelming. However, there are numerous mobile apps...

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5 Big Asks for Your Customers

5 Big Asks for Your Customers

Face-to-face, on the phone or online, every contact with a customer is an opportunity to deepen the relationship, and...

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How to Get [Good] Reviews

How to Get [Good] Reviews

You just got to get out there and actively manage the reviews and ratings online for your business, no...

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To Win Customers, Know Their “Job to Be Done”

To Win Customers, Know Their “Job to Be Done”

Interesting article in the latest Harvard Business Review argues customers have a “job to be done” and they’ll hire...

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Got Data? How to Clean Up and Organize a Customer List

Got Data? How to Clean Up and Organize a Customer List

Is this you?  Got one list of customers in your email system.  One list in your point-of-sale system. One...

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Millennials Winding Road to Purchase [Map]

Millennials Winding Road to Purchase [Map]

Every purchase is a winding road for Millennials, according to this research by Alliance Data, the card services and marketing...

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The Importance of Saying Thank You

The Importance of Saying Thank You

Recently, I ordered a running armband. It arrived — with a thank you note for my purchase. It was...

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Your Loyal Customers, Endangered Species

Your Loyal Customers, Endangered Species

Forget customer loyalty, writes consultant Richard R. Shapiro in a new book The Endangered Customer: 8 Steps to Guarantee...

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Helping Employees Take Ownership of Customer Service

Helping Employees Take Ownership of Customer Service

What does it mean to take ownership of customer service? According to Teri Yanovitch, a former trainer for Disney...

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3 Quick and Simple Customer Surveys

3 Quick and Simple Customer Surveys

Here are three surveys that will give you an excellent feel for what your customers are thinking. First let’s...

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Consumers Who Choose Clicks Over Calls for Booking

Consumers Who Choose Clicks Over Calls for Booking

First quarter, 2016, data from online booking engine Pingup shows clicking gaining on calling for appointments and reservations, especially by...

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