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SEM & PPC

Mastering the ins and outs of search engine marketing (SEM) can be a full-time job. In conjunction with search engine optimization (SEO), SEM and pay-per-click (PPC) ads help you earn your seat in the sandbox alongside your competitors.

Articles for SEM & PPC

Were you at the Seattle Biz Talk?

Were you at the Seattle Biz Talk?

Local businesses in the Pacific Northwest face similar challenges to your own. Much like you, they know they need...

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Bring Your Google AdWords Campaigns into 2017

Bring Your Google AdWords Campaigns into 2017

Get Up to Speed For local business owners, search engine marketing (sometimes referred to as “pay-per-click” or PPC) is...

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Why Advertise on Bing When Google Is King?

Why Advertise on Bing When Google Is King?

Because Microsoft’s search engine–and perennial distant second to Google in every way–could be a low cost alternative for a...

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Better Targeting with Display Ad Remarketing

Better Targeting with Display Ad Remarketing

You know you need search ads to pull customers to your website, but that’s just half the customer chase....

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Webinar: Google Answers Your Search Ad Questions

Webinar: Google Answers Your Search Ad Questions

Google’s Amy Swartz answered your questions about search advertising for local business in a one-hour, free webinar on Thursday,...

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Google Ads Get More Mobile, Local

Google Ads Get More Mobile, Local

The search giant is making text ads bigger, showing promotions from merchants on maps and making other changes in Google...

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Google Mobile Text Ads, Now with Prices

Google Mobile Text Ads, Now with Prices

With a “price extension” you can add to your Google ads (only on mobile) a neat little chart of...

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More Phone Calls from Customers, 8 Ways

More Phone Calls from Customers, 8 Ways

A smart phone in every purse/pocket = easy internet search for local businesses = a whole lot more calls...

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Help! I Can’t See My Ads on Google

Help! I Can’t See My Ads on Google

Your Google AdWords ad campaigns are live and you’re filled with hope that dropping $8-plus per click for “laundromats...

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Google Makes Big Changes to Results Pages: No More Right Rail

Google Makes Big Changes to Results Pages: No More Right Rail

Google’s ever-shifting landscape of available advertising slots got a major jolt in late February. For quite some time, they’ve...

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Escape from Excel with Google’s New Report Editor

Escape from Excel with Google’s New Report Editor

Reporting in AdWords has long been a two-tiered process. If you wanted quick access to basic statistics you could browse...

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Add Some Life to Your Bing Ads with Image Extensions

Add Some Life to Your Bing Ads with Image Extensions

As the old idiom goes, a picture is worth a thousand words. Considering the limited number of words you can use...

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State of Search Conference 2015 – PPC and SEM Highlights

State of Search Conference 2015 – PPC and SEM Highlights

The 2015 State of Search Conference was held in Dallas, Texas recently, featuring speakers from Google, Bing, Moz, Basecamp and...

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Pay-Per-Click (PPC) Tips for Insurance Agencies

Pay-Per-Click (PPC) Tips for Insurance Agencies

Pay-per-click (PPC) is a great marketing strategy to increase traffic as well as potential clientele to your site.  PPC is...

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Save Yourself from Holiday Marketing Head Slaps

Save Yourself from Holiday Marketing Head Slaps

It’s the little details that get you. You can avoid these four big hazards of holiday marketing by taking...

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Google’s Bid Simulator Goes Mobile

Google’s Bid Simulator Goes Mobile

According to some recent data from Google, “shopping-related searches on mobile have grown more than 120% year over year...

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Target Your Loyal Customers with Customer Match

Target Your Loyal Customers with Customer Match

“Go where your customers are.” Every business owner has heard it, but it’s not always the easiest advice to follow...

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The ABCs of Landing Pages That Work [Infographic]

The ABCs of Landing Pages That Work [Infographic]

The Copyblogger sages Present wisdom for the ages On building landing pages With content that engages. If you’re doing...

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Pay-Per-Click Tips for Personal Injury Attorneys

Pay-Per-Click Tips for Personal Injury Attorneys

Pay-per-click (PPC) is a great way for attorneys to reach potential clients. Most people who need a lawyer either ask...

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So You Led Someone To Your Website. Now What?

So You Led Someone To Your Website. Now What?

Sometimes it’s easy to forget that blogs, social media and e-newsletters don’t exist for their own sake. If you’re...

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Can You Get Better SEM Results With Lower Bids?

Can You Get Better SEM Results With Lower Bids?

The idea of lowering your bids to improve your SEM campaigns may seem crazy, but if you’re running on a set...

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