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SEM & PPC

Mastering the ins and outs of search engine marketing (SEM) can be a full-time job. In conjunction with search engine optimization (SEO), SEM and pay-per-click (PPC) ads help you earn your seat in the sandbox alongside your competitors.

Articles for SEM & PPC

So You Led Someone To Your Website. Now What?

So You Led Someone To Your Website. Now What?

Sometimes it’s easy to forget that blogs, social media and e-newsletters don’t exist for their own sake. If you’re...

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Can You Get Better SEM Results With Lower Bids?

Can You Get Better SEM Results With Lower Bids?

The idea of lowering your bids to improve your SEM campaigns may seem crazy, but if you’re running on a set...

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Pay Per Click (PPC) Tips for Veterinarians

Pay Per Click (PPC) Tips for Veterinarians

PPC (pay per click) is a great way to get your website to the top of the first page...

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Enhance Your Google Ads with Structured Snippets

Enhance Your Google Ads with Structured Snippets

It’s been almost a year since I posted about Google’s callout extensions, and they’ve returned this year with a...

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Online Ads, Offline Sales? Bridge the Gap with CRM Software

Online Ads, Offline Sales? Bridge the Gap with CRM Software

If you buy pay-per-click (PPC) search engine ads for a local store or services company, you know The Gap:...

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PPC for Mobile: Quick Ways to Increase Conversions

PPC for Mobile: Quick Ways to Increase Conversions

Mobile usage is on the rise. More and more people are using smartphones and the majority don’t leave home without...

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Expand Your Reach with Dynamic Search Ads

Expand Your Reach with Dynamic Search Ads

Google recently introduced some enhancements to their dynamic search ad platform that could help small business owners expand their...

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PPC Tips for Pest Control Services

PPC Tips for Pest Control Services

PPC (pay per click), can be very beneficial to pest control businesses. Every time a customer searches for your...

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How to Use Negative Keywords

How to Use Negative Keywords

An effective keyword strategy is the cornerstone of any successful PPC campaign. When you’re paying for your advertising by...

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Bing Launches Native Ads Beta on MSN

Bing Launches Native Ads Beta on MSN

Yesterday, Bing announced that they would be entering the native ad space to “combine…strong intent signals with native experiences which...

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SEM for Roofing Contractors – How to Keep Costs Down

SEM for Roofing Contractors – How to Keep Costs Down

Adding PPC (pay per click) to your digital marketing plan can be a great strategy. However, roofing keywords tend...

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PPC Tips for Auto Service and Repair Shops

PPC Tips for Auto Service and Repair Shops

Small businesses usually have a small budget for PPC (pay per click)  and other marketing efforts online. This means...

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Countdown Customizers: Create Some Urgency for Your Ads

Countdown Customizers: Create Some Urgency for Your Ads

Google is constantly updating their AdWords platform with new features and ad formats, though not all of them are useful...

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Automated Rules: Stop Wasting Your Precious SEM Efforts

Automated Rules: Stop Wasting Your Precious SEM Efforts

On June 1, Bing Ads announced that they’d be adding automated rules to their system. This is an oft-requested...

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Google Doubles Down on “Nearby” Ads

Google Doubles Down on “Nearby” Ads

The ever-growing mobile search space offers plenty of opportunities for local businesses to connect with customers at the right...

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PPC Tips for HVAC Contractors

PPC Tips for HVAC Contractors

Many Heating and Air Conditioning businesses question whether pay-per-click (PPC) online advertising is worth the money. I’ve seen companies leery...

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Using Seasonal Data to Boost Your Online Ads

Using Seasonal Data to Boost Your Online Ads

It can sometimes be tempting to let your online advertising campaigns run on auto-pilot, especially when they seem to...

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The Growing Importance of Product Ads for SMBs

The Growing Importance of Product Ads for SMBs

Last week Bing announced that they were creating a beta program for Shopping Campaigns. This new emphasis on product...

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PPC and Healthcare… Is It Worth It?

PPC and Healthcare… Is It Worth It?

PPC (Pay Per Click) can be very profitable for medical practices. Whether you are a physician or surgeon, many...

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Is Ad Success Hiding in Your Offline Conversions?

Is Ad Success Hiding in Your Offline Conversions?

Conversions are a major metric for determining the success of your advertising campaigns, but are you actually capturing all...

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PPC Language Explained [Infographic]

PPC Language Explained [Infographic]

Ever hear a conversation about PPC (pay per click) or SEM (search engine marketing) and think people are talking...

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