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Social Media

You’ve identified your ideal customer, you know all about them and you’ve got a sure-fire marketing plan in place. It’s time to get social. Though low-cost, it’s not exactly easy…but it can be.

Articles for Social Media

New Social Media Platform: ‘Employee Advocates’

New Social Media Platform: ‘Employee Advocates’

Think of this: The average Facebook user has 338 “Friends”. Let’s say you have 20 employees—that’s 6,760 Friends of...

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Facebook’s Future: Your Customer Service Bot

Facebook’s Future: Your Customer Service Bot

“Bots” (noun): Automated programs that can answer customer questions, make appointments and suggest products to mobile phone users in...

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Go Claim Your Business Name on Facebook Now

Go Claim Your Business Name on Facebook Now

Probably you never noticed, but the web address (URL) of the Facebook Page for your business by default reads...

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Big, New Social Media Trends for 2016 [Infographic]

Big, New Social Media Trends for 2016 [Infographic]

Here’s a fresh take on social media from Post Planner (they make a tool to schedule social posts) that’s...

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5 Types of Likable, Shareable and All-Around Engaging Facebook Post Ideas

5 Types of Likable, Shareable and All-Around Engaging Facebook Post Ideas

When you post on your business’ Facebook page, a follower has so many ways they could respond. They could share...

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Emoji Marketing for Texting, Facebook, Email…

Emoji Marketing for Texting, Facebook, Email…

The day emojis took over the world came last month when Facebook offered its 1.5 billion users five little face...

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Snapchat, the Next Facebook

Snapchat, the Next Facebook

Hey, old people, you over age 25, there’s this mobile app called Snapchat that pulls 100 million users daily...

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Our 12 Favorite Small Business Motivational Quotes for 2016

Our 12 Favorite Small Business Motivational Quotes for 2016

We’re big fans of #MondayMotivation around here. If you go to our various Dex Media social platforms (Facebook and...

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Finally, Real Local Search on Facebook

Finally, Real Local Search on Facebook

Enter “plumber” in the search box on Facebook and you may get an out of town plumber or the...

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Facebook Wants to Be Your Customer Service Center

Facebook Wants to Be Your Customer Service Center

The social media giant keeps adding tools to Facebook Pages for two-way communication between business and customers, just the...

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15 More Social Media-Inspired Words That Are Now in the Dictionary. WDYT?

15 More Social Media-Inspired Words That Are Now in the Dictionary. WDYT?

As a language, English has long been in a state of constant flux due to folks who insist on...

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Save Yourself from Holiday Marketing Head Slaps

Save Yourself from Holiday Marketing Head Slaps

It’s the little details that get you. You can avoid these four big hazards of holiday marketing by taking...

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Social Media Crisis Management [Infographic]

Social Media Crisis Management [Infographic]

Marketing your business on Twitter can be something of a double-edged sword. When it’s done well, it lets you...

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We Asked Our Clients: How are you using Social Media?

We Asked Our Clients: How are you using Social Media?

We were curious about how our local business clients used social media, so we conducted a survey, asking them...

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Smile, “Squinch” and Get Your Best Profile Picture Online

Smile, “Squinch” and Get Your Best Profile Picture Online

No pressure, but a whole lot of your future career and success in business depends on that profile picture...

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21 Social Media Sites

21 Social Media Sites

Listed below are the top social media networks to claim your brand on. On each of these social media...

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How Well Do Top Brands Know Their Social Audience? [Infographic]

How Well Do Top Brands Know Their Social Audience? [Infographic]

Social media is a great tool for engaging customers and turning them into fans of your business. Most businesses...

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Your Business Needs Google Reviews Now More than Ever

Your Business Needs Google Reviews Now More than Ever

If you search on Google for a location-based business, you have undoubtedly seen what’s called the “seven pack” of...

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How to Make Your Business Shine on Instagram

How to Make Your Business Shine on Instagram

So you run your own business. You know that a strong digital presence is pretty essential these days (if...

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Live-Tweeting an Event? Here’s How To Do It Right.

Live-Tweeting an Event? Here’s How To Do It Right.

We hold these great events on marketing for small businesses — I’ve talked about them here before. (Next up: Events...

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Social Media Cheat Sheet for Brands [Infographic]

Social Media Cheat Sheet for Brands [Infographic]

Social media marketing is a great way to inject some personality into your brand and connect with your customers....

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