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Social Media

You’ve identified your ideal customer, you know all about them and you’ve got a sure-fire marketing plan in place. It’s time to get social. Though low-cost, it’s not exactly easy…but it can be.

Articles for Social Media

How Well Do Top Brands Know Their Social Audience? [Infographic]

How Well Do Top Brands Know Their Social Audience? [Infographic]

Social media is a great tool for engaging customers and turning them into fans of your business. Most businesses...

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Your Business Needs Google Reviews Now More than Ever

Your Business Needs Google Reviews Now More than Ever

If you search on Google for a location-based business, you have undoubtedly seen what’s called the “seven pack” of...

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How to Make Your Business Shine on Instagram

How to Make Your Business Shine on Instagram

So you run your own business. You know that a strong digital presence is pretty essential these days (if...

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Live-Tweeting an Event? Here’s How To Do It Right.

Live-Tweeting an Event? Here’s How To Do It Right.

We hold these great events on marketing for small businesses — I’ve talked about them here before. (Next up: Events...

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Social Media Cheat Sheet for Brands [Infographic]

Social Media Cheat Sheet for Brands [Infographic]

Social media marketing is a great way to inject some personality into your brand and connect with your customers....

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Breaking Down the Perfect Social Media Post

Breaking Down the Perfect Social Media Post

I’m going to give praise where it’s due: This is an amazing infographic. There are so many tiny ways...

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Please Don’t Create a Twitter Account for Your Business

Please Don’t Create a Twitter Account for Your Business

Unless you plan to use it, manage it, engage with people and tweet useful stuff every day! You may...

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Facebook hits 40 Million Page Mark and Launches Live Chat for Businesses

Facebook hits 40 Million Page Mark and Launches Live Chat for Businesses

Facebook announced today that there are now 40 million active small business pages on the site. With that announcement...

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Making the Most of Hashtags on Instagram

Making the Most of Hashtags on Instagram

Hashtags walk a fine line between being helpful and being annoying. On top of that, they’re not as helpful...

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Why Images Go Viral, According to Science

Why Images Go Viral, According to Science

Grumpy Cat, Success Kid, Ridiculously Photogenic Guy, Overly Attached Girlfriend, Ariana Grande Kissing Miley Cyrus – why do some...

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Periscope: Twitter’s New Live-Streaming Video App

Periscope: Twitter’s New Live-Streaming Video App

Periscope is Twitter’s new live-streaming video app that allows users to watch and broadcast live video. The app allows...

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How Plumbers Are Rocking Social Media

How Plumbers Are Rocking Social Media

Social media may not seem as natural a fit for plumbers as say bakers — or at least, it’s...

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The Top 5 Activities on Twitter, Google+ and Facebook [Infographic]

The Top 5 Activities on Twitter, Google+ and Facebook [Infographic]

As a business that markets on social media, it’s important to understand how your audience is using social media.  A...

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Social Media Never Sleeps

Social Media Never Sleeps

As a small business considering your options for online marketing, I’m sure you’ve seen the myriad recommendations for social...

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Facebook Introduces Topic Data: What Your Business Needs to Know

Facebook Introduces Topic Data: What Your Business Needs to Know

Facebook continues to empower its marketers with more in depth data with its new rollout of topic data. This...

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Year of the Social Media Link

Year of the Social Media Link

Eric Schmidt, former Google CEO, stated last year “At Google, the biggest mistake I made was not anticipating the rise...

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3 Twitter Tips That Will Boost Your Twitter Marketing

3 Twitter Tips That Will Boost Your Twitter Marketing

Looking for new ways to boost your business’s performance on Twitter? These three simple tips will help grow your...

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10 Easy Ways to Grow Your Social Presence Now

10 Easy Ways to Grow Your Social Presence Now

You know the old saying, “If you build it, they will come”? (Yes, from Field of Dreams.) It absolutely...

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Examples of How Dentists Are Using Facebook

Examples of How Dentists Are Using Facebook

If your dental office isn’t on Facebook, it should be. Using Facebook is a great way for your practice to...

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The Pros and Cons of Content Marketing for Lawyers

The Pros and Cons of Content Marketing for Lawyers

Social media and blogging can be challenging for any profession to navigate, but it may be trickiest for lawyers. After all,...

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5 Social Media Time Saving Tips for Small Businesses

5 Social Media Time Saving Tips for Small Businesses

As a small business owner in today’s evolving social media landscape, staying on top of social media marketing can...

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