Select an Account to Sign In

DexHub

Text & Email | Appointment Scheduling | Customer Database

Sign In

MyDex Account

Pay Bills | View Reporting | Manage Your Listings

Sign In

Don’t Spend Your Time Worrying about Google Search Results

By | 01.31.14

As a small business owner, you probably get 100 emails a week from SEO specialists telling you that your ticket to untold riches will only come if you are ranked number 1 in Google search results.  While there is some value to that, it is far from the be-all and end-all of your digital marketing goals.

While getting your website optimized for the search engines is always a good thing to do, it is certainly not the only, or even the most important thing that you can do.  Online local marketing is vastly different from marketing for bigger brands and companies.  You should definitely not be spending your entire budget on Search Engine Optimization.

As a small, local business, you should concentrate on getting involved on social networks, review sites, and directories to piggyback off of those sites’ traffic and “authority”.

Harnessing review sites such as Yelp will give you another avenue of potential clients and customers.  Having good customer reviews and experiences greatly translates into a digital grass roots movement and affinity for your business.

ynogoogle3
Example Yelp Page

Keeping a Facebook business page will allow your business to build a fan base and also allow you a good opportunity to communicate with them on a personal basis and build loyalty. It also allows you to share special events, promotions, and even survey your user base for new ideas. Since complaints often show up on social sites, your participation helps you manage those negative experiences and turn them into a reputation enhancer by handling problems quickly and showing that you care about your customers.

ynogoogle2
Example Facebook Page Enagement

Exploring other online advertising opportunities besides Google’s Ad Sense might give you exposure and revenue streams that you didn’t realize were there before.  Participating on help and answer sites, DIY forums and other places where your potential visitors go for information can also be a good way to get more customer traffic and exposure and build your reputation.

Share: Share to Facebook Share to Twitter Share to LinkedIn
Comment
  • I like your post and agree with your suggestions. I would argue, in fact that many small businesses do a lot of these activities already, knowing in the back of their minds that it’s helping impact their SE rankings. Most business owners are already targeting page 1 of Google for their target key phrases and geographies, and most do the activities you’ve described as a means to that end. My opinion is that business owners choose the social venues that communicate with their target audience the best, participate and show thought leadership to build their network. Optimization should still be a huge part, (the foundation in my opinion), of an Internet presence.

    Thanks for the great article.

  • I have found that an overall strategy of using review sites and social media works hand in hand with my SEO work. I find that the traffic that comes from social media is more relevant and has a bigger impact n my business than the search traffic.

Like what you see?
get more free content.

Next Up In Local Marketing

Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper

In 2020, which generation do you think will be the largest consumer group worldwide, according to fitch.com? While millennials...

Read More

5 Small Business Gift Cards Hacks Just in Time for Mother’s Day

What are you getting mom for Mother’s Day this year? Hopefully you’re getting her some flowers, but when you...

Read More

7 Birthday Marketing Ideas – Get Customers in the Door on Their Big Day

Who doesn’t love a good birthday celebration? While some family and friends may accidentally overlook your birthday on occasion...

Read More

Explore the Blog