Select an Account to Sign In

Text & Email | Appointment Scheduling | Customer Database

Sign In

MyDex Account

Pay Bills | View Reporting | Manage Your Listings

Sign In
Share: Share to Facebook Share to Twitter Share to LinkedIn

Gen X Makes Up the Largest Share of Affluent Population

By | 09.24.15
Gen X Makes Up the Largest Share of Affluent Population

According to Ipsos’ latest annual study of American affluents, Generation X (Gen X) has surpassed Baby Boomers for the first time in history. The study was based on a survey of 15,267 US adults with an annual income of at least $100k. Thirty-seven percent of Gen Xers fit in the “affluent” category with Baby Boomers slightly trailing behind at thirty-two percent.

One area where Baby Boomers leave Gen X and Millennials in the dust is in median household net worth. Boomers reported a median household net worth of $913k while Gen Xers reported $552k. Millennials (respondents aged 18-33) were not far behind Gen X reporting a net worth of $516k. The smallest group, Seniors, reported a net worth of $1.42 million.

Other key findings from the study include:

  • 23 percent of American households qualify as being affluent
  • The largest expenditures for affluents are automotive, home and garden, personal insurance, travel, education, and electronics
  • Millennial affluents spend more time on social media vs. other generations
  • Gen Xers share traits from both Millennials and Boomers with younger Gen Xers saying they identify more with Millennials
  • Facebook and YouTube are the most popular social media platforms amongst affluents but Millennial affluents prefer Instagram and Snapchat


Marketingcharts Staff. “Gen X Now Reportedly the Largest Generation of Affluents”. 9/22/2015.

Share: Share to Facebook Share to Twitter Share to LinkedIn

Like what you see?
get more free content.

Next Up In News


You could waste hours browsing the Web for local business news, and we know you don’t have the time. But, we...

Read More

Are you ready for National Small Business Week?

According to the U.S. Small Business Administration (SBA), April 30 – May 6, 2017 is National Small Business Week...

Read More

Top News Stories and Trends in Local Business 3/27

Who’s got the time anymore to troll news sites for the latest trends and news in local business news?...

Read More

Explore the Blog