Select an Account to Sign In

Text & Email | Appointment Scheduling | Customer Database

Sign In

MyDex Account

Pay Bills | View Reporting | Manage Your Listings

Sign In

How Social Media Can Drive Revenue [Infographic]

By | 10.31.12
How Social Media Can Drive Revenue [Infographic]

Social Media is no doubt the most scrutinized digital marketing activity, and it usually gets criticized because its ROI is not always clear.

The folks at Eventbrite released this infographic with insight from their event management web site showing that Social Media does, in fact, drive revenue for businesses worldwide in this example.

Eventbrite can track revenue attributed to social sharing because their event pages end with a paid registration.

Therefore, any social sharing by the event organizers or by users who have paid to register will ultimately create revenue that be directly attributed to social media.

Value of a “share” by social network:

Facebook – $4.15
Twitter – $1.85
LinkedIn – $0.92

Other highlights:

  • Facebook drives the most revenue
  • Twitter drives the most traffic
Share: Share to Facebook Share to Twitter Share to LinkedIn
Comment

Like what you see?
get more free content.

Next Up In Local Marketing

11 Must-Try Methods for Stretching Your Marketing Budget

Marketing is an integral part of any business’ success. And for local businesses that lack big brand name recognition,...

Read More

Back-to-school Promos for Your Services Business: Don’t Get Ignored

Back-to-school spending is at an all time high. For years, the biggest department stores and clothing retailers have dominated...

Read More

How Your Local Business Can Compete in an Amazon.com World

Ever heard the term “Amazonian”? This descriptor comes from the powerful, dominant stance of the Amazonian race of warrior...

Read More

Explore the Blog